1.
USING LINKEDIN
TO CRUSH ITWWW.GERMAINLOUIE.COM

2.
About Linkedin
Create economics opportunity for every
member of the global workforce.
Our Vision

3.
linkedin Statistics
~61musers are senior
level influencers610m+
users on LinkedIn with
less than 50% active on a
monthly basis
90%+recruiters use LinkedIn
to source candidates
~3musers are sharing
content daily
~40musers are in decision
making positions

4.
Why LinkedIn?
Creating
Opportunity
Establish
Your Profile
Keep
Learning
Building a
Powerful Network
Thought
Leadership
Realize Your
Earning Potential

5.
Let's Get STarted
Your Impact Your Brand Your Content Your Community
How are you different?
What value do you bring?
How do others see you?
How do you see yourself?
What are you sharing?
How is this helping you?
How are you building
meaningful relationships?

6.
Your Impact

7.
IDENTIFY YOUR
PASSION
CLARIFY YOUR
GOALS
CRAFT YOUR
IMPACT THESIS
How would your family
& friends describe you?
What obstacles have
you overcome and
how?
What do you do better
than most people?
What skills (soft-skills
or technical skills) do
you have to offer?
What are some
activities you enjoy
doing?
What motivates you?
What/who are things
you're loyal to?
If money wasn't an
issue, how would you
spend your time?
What are your short,
mid, and long term
goals?
Are they SMART goals?
Why are these your
goals and how
important are they to
you?
How do you spend your
time each day and is it
relevant to your goals?
Sum it all up in an
action packed thesis
statement.
"I use my {strengths}
and {passion} to
{goals}."
IDENTIFY YOUR
STRENGTHS
Creating an impact

8.
Your Brand

9.
translating your brand to your profile
1. Profile Picture
Pick a photo aligned with
your role/brand. Members
with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
2. Banner Image
Create a banner image
(1584px x 396px) to highlight
things at a glance. Consider
including the following:
Relevant background photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action
3. Headline
Customize this as it shows
up as your byline.
Use the following:
"[Role/Department] at
[Company] | Industry of
Interest | Unique Statement"
TIP: Editing on Mobile allows
you to use more characters
4. Summary
Include your impact thesis
here. Utilize keywords from
industries/roles of interest.
Share about your interest,
experience, career
aspirations, etc.
5. Media
Include digital rich media
highlighting any notable
features or projects.

10.
translating your brand to your profile
improve your resume
and linkedin profile

11.
Your Content

12.
sharing fascinating content

13.
Best Practices for posting on linkedin
Use short-form posts to share and start conversations about what you're reading, ask for
advice or ideas, and to respond to industry news, trending topics and major events.
Content matters
Share quality insights and fresh
perspectives based on your
knowledge, expertise or
observations.
Share consistently
This helps build a relationship and
habit around your content.
Start or join a conversation
Engage your network by asking a
question or by sharing a point of
view. Respond to commenters
and engage with others' posts.
@Mention
Invite people to participate in your
conversations by tagging them in
your posts.
Use relevant #hashtags
Use a # to indicate what your post
is about. Hashtags are searchable
and help your content get
discovered.
Include a photo or video
Posts with images or rich media
draw people in and bring your
post to life.

14.
Best Practices for Writing articles on linkedin
Use articles to share your insights, perspectives, and expertise.
Timely commentary
The best way to drive conversation
and attention is to write on
industry trends or share
commentary about the day's news.
Headlines matter
Ask yourself: "In the course of my
busy day, would I click on that?"
Images do, too
Articles with cover photos tend to
get more engagement than
those without.
Go long (but not too long)
The sweet spot for article length is
about 500-1,000 words.
Here are some ideas to get you started:
What will (or should your industry look like in
5, 10, or 15 years, and how will it get there?
What important trends should people in your
industry or area of expertise know?
What are some challenges you've faced or
opportunities you've seized?
What's the biggest problem your industry
needs to solve?
What concrete advice would you give
someone hoping to enter your field?

15.
The 3 C's of great writing
CLEAR CONFIDENT CONCISE
Translate business jargon into
simple words. Such as:
Delete words that
undermine your authority.
Follow these rules to make
your writing "digestible"
Leverage -> Use
Competencies -> Skills
Optimize -> Perfect
Cognizant -> Aware
Commence -> Begin
Numerous -> Many
Sufficient -> Enough
"Sometimes"
"Possibly"
"I think"
"Usually"
"Maybe"
"It seems"
"It might"
No more than 25 words
in a sentence.
No more than 3 sentences
in a paragraph.
Avoid double descriptions
("The room was clean and tidy"
-> "The room was clean.")
By Jon Youshaei

16.
The SecrET TO WRITE A GREAT HEADLINE
Look at recent blogs and news sites for trending topics (Quora, Medium, Reddit)
E A T
E = End result reader wants A = Address any objections T = Time period they'll get it
"My dream job" "I don't have any experience" "ASAP"
EXAMPLE
"5 Secrets to Getting Your Dream Job Without Experience" [E+A]
"Get Hired for Your Dream Job By Next Month" [E + T]
"How To Get Your Dream Job As a College Student" [E+A]
Adapted from Jon Youshaei

17.
PROVEN HEADLINE TEMPLATES
SUPERLATIVE SECRET SCARY
Headlines about
"the best" or "worst"
Headlines that
reveal the unknown
Headlines that
instill fear/intrigue
The World's Worst Advice About "X"
The Best "X" You've Never Head Of
The World's Most Unusual "X"
The World's Best "X" You Can
Actually Afford to Buy
The Top 10 Most Important "X"
10 Reasons "X" is the Worst "Y"
The Hidden Truth About "X"
10 Secrets The "X" Experts Don't
Want You To Know
The Secret of Successful "X"
Little Known Ways to "X"
10 Myths About "X" That
You Still Believe
10 "X" Mistakes You're
Making Without Realizing
The Untold Dangers Of "X"
10 Reasons Not To "X"
10 "X" Things You
Should Never Do
Beware Of These 10 "X"
By Jon Youshaei

18.
best practices for sharing videos on linkedin
Start with a bang
Hook viewers quickly with a
striking visual or a good opening
line.
Show it
Your followers want to see what
you're seeing. Show them!
The details
For a clearer picture, be sure
you're not backlit. We also
recommend filming vertically.
The right length
Keeping your videos between 30
seconds and two minutes is a
good guide.
Use a #hashtag
This helps your content get
discovered. (#OnCampus and
#YourUniversity)
Be heard
Try to film in a quiet spot. If you're
in a noise place, consider using
your headphones or an external
microphone for clear sound.
One of the easiest ways to capture attention is to record a video. When sharing videos, consider
these stand-out content types:
Share professional tips.
Share from industry events or
conferences.
Show a demo, lecture or
conversation.
Record an explainer video.
Share a "behind the scenes" or insider
view.
Engage viewers by asking a question.
Give context by adding text on
screen.
Share everyday work moments with
LinkedIn video filters.

19.
#Studentvoices monthly content themes
LINKEDIN 2019 STUDENT CALENDAR
Monthly content themes for students. Interested in a topic?
Write about it during the specified month and include the hashtag somewhere in the body of your post.
GET STARTED NOW
HTTP://LNKD.IN/PUBLISH
JAN FEB MAR APR
MAY JUN JUL AUG
DECNOVOCTSEP
5 YEARS LATER
It’s the beginning of the new year. Tell
us about your plans for the future and
goals you hope to achieve. Where do
you see yourself in 5 years?
#5YearsLater
MY INSPIRATION
We are all motivated to achieve
success. Tell us about those that
influence your drive. What or who
inspires you the most? #MyInspiration
HIGHS AND LOWS
We’ve all faced obstacles. What are
some moments to highlight some highs
and lows? What did you learn from
these experiences? How did you push
forward? #HighsAndLows
SMARTWORKVSHARDWORK
For many, it’s a busy time to balance
school, work, and extracurriculars.
Where is it appropriate to work smart
vs hard? How do you decide?
#SmartworkVsHardwork
MY CAREER CHOICES
As we enter the end of the term, many
of us are pursuing the start of a career.
What factors did you consider? Have
you made the right career choices?
#MyCareerChoices
TASTE OF SUCCESS
We all want to succeed. Everyone
measures success differently. Describe
what success means to you. How have
you been successful?
#TasteOfSuccess
PEER PRESSURE
We’ve all faced peer pressure: It could
be a time that pushed you out of your
comfort zone. Share about a time you
gave into peer pressure. What did you
learn? #PeerPressure
THERES MORE TO ME
We all have a unique story. Take a look
at your LinkedIn profile and share
about something that’s not on there.
What’s the other side of you?
#TheresMoreToMe
WHATLINKEDINMEANSTOME
As you continue to share your voice,
what have you noticed that has
changed? How has this experience
helped you? Share your favorite
moments. #LinkedInCELife
STARTUPS VS MNCS
What are some of the pros and cons of
startups vs MNCs? Which do you see
yourself working at? And how do you
make this decision?
#StartupsVsMNCs
DESTROYING STEREOTYPES
In the face of societal norms, what are
stereotypes that you think need be
changed? And what steps should
students (and others) take to break the
stereotypes? #DestroyingStereotypes
EXPECTATIONS VS REALITY
Reflecting on 2019, what were some
expectations you had in regards to
internships, jobs, and academics?
What were the realities? And what did
you learn? #ExpectationsVsReality
LEARN ABOUT STUDENT PUBLISHING
STUDENTS.LINKEDIN.COM/STUDENT-PUBLISHING
BE SURE TO ADD #STUDENTVOICES
AT THE BOTTOM OF YOUR POST FOR POSSIBLE PROMOTION
Photos courtesy of Canva | Created by Germain Louie

20.
Your Community

21.
sending personalized connections
[FirstName],
[FirstName],
[Mutual]
Additional messaging templates

22.
using the alumni tool

23.
using groups to message

24.
sending voice messages

25.
find nearby & QR code

26.
find nearby & QR code

27.
LinkedIn
Learning Demo

28.
Questions?If you need additional help, please feel
free to contact me via LinkedIn.
Germain Louie
germain@germainlouie.com
www.germainlouie.com