Take a look at our project, origins, and food innovation services for spanish and foreign companies

2. OurMotto
Smart Food Innovation is a Young company focused to be a link between consumers and food companies
Demands
Health concerns
Preferences
Products
Claims
Technology

3. Theorigins
Our view of Innovation:
Innovation must be an upgrade of small issues with big impact on consumers.
Who is more qualified to identify these issues? Your prospective consumers
Usual view of Innovation in companies:
Innovation is expensive, time consuming and has an uncertain outcome
Wetoughwecanprovideanewideaofinnovationtofoodcompanies(speciallySME’s),addressedtoconcreteresults,profitableanddirectedtoboostsalestroughincreasingconsumersatisfaction

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The challenge of food companies
PACKAGING
PRESENTATION
SENSORY PERCEPTION
MUST BE CONSISTENT WITH EACH OTHER AND ALSO:
Must express all the key values and differentiation elements of the product
Ex: natural, premium, technological

5. Testimonials
I want to update my packaging but I’m afraid of consumer’s reaction
I want to Sell my products in Spain, will my product fit in this new market?
I’m not satisfied with my product sales, Why consumers choose other products?

6. Whyus?
Because we’re Food specialists
Because we’re directed to SME companies
-Reasonable cost
Low fixed costs / Optimization of resources
-We love your products
Flexibilityin our services
Global scope of food products: packaging, presentation and sensory perception

7. Support to success in Spanish food market
Product adaptation to Spanish peculiarities
Legal consultancy
Market Intelligence studies
Wegatherallkeydatatohelpyourcompanytotaketherightdecisionsregardingproductplacementagainstyourprospectivecompetitors:prices, formats,shoppingplaces,etc
TosuccessinproductintroductionyoumustprovideaproductdesignedtocopeSpanishconsumerdemands.Weorganizeblindteststoknowyourfuturepositioninthemarket
ToAccesstoSpanishfoodmarketisrequiredtocomplywithlawsregardingproductcomposition,packaging&labellingspecificationsandfinallyregistration&importationprocess.Ourgoalistosaveyourtimeandprovideyoucalmaboutalltheselegalissues

8. Our services for Spanish companies
BOOST SALES
DETECTION & EVALUATION OF CRITICAL POINTS IN CURRENT PRODUCTS
DETECTION & EVALUATION OF CRITICAL POINTS IN FUTURE PRODUCTS
CREATION OF VALUABLE CONTENT
-Analyzing scientific inputs, EFSA claims, trends…
SEARCHING NEW OPTIONS
-New packages, composition upgrades, NPD
Ourgoalis to:

9. How we imply consumers?
DATA COLLECTION
COMPARATIVE TESTS
PROCESSING & RESULTS
Inordertoofferacompletelysatisfactoryserviceisimportanttohaveasmuchinformationabouttheproductaspossible.Thisincludestechnicalissuessuchasthecompositionandproductionprocessaswellasthecommercialaspectssuchasyourtargetcustomer,distributionchannelandthedegreeofsatisfactionofthecompanywiththeproduct.Allthisinformationsharedwithusiscoveredbyaconfidentialityagreement
Consumerswhofitthetargetbuyeraresummoned.Thecompanyproductandtheproductsidentifiedascompetitionarecollected.Panelmembersperformthetestsinaccordancewithpreviouslyestablishedsurveysmadebyablindmethod
Theprocessingofdatausingstatisticaltoolsallowstoidentifytrends,significantdifferencesandcorrelations.Allthisinformationallowsacomprehensiveandobjectiveassessmentofthestrengthsandweaknessesoftheproduct,identifyingimprovementstobemade

10. Gourmet cluster Catalonia
GourmetClusterfromCataloniawasfoundedwiththemainobjectiveofpromotingandcontributingtocompetitivenessintheCatalanhigh-endgourmetfoodsector. Thisobjectiveisachievedbycreatinganoverallimageofqualitygourmetproducts, increasingthedegreeofinternationalization,innovatingintermsofvalueforthegourmetcustomer,andcreatingnewdirectchannelswiththecustomers,aswellasacquiringnewconsumers.
GourmetClusterfromCataloniaValues:tradition,craft,territory,quality,innovation,andexclusiveness
SmartFoodInnovationismemberofGourmetclusterfromCatalonia,Weshareourknow-howinconsumerstudiesandourgoalasamembersistotranslatetheconsumersperceptionintotheclustertroughconcreteprojects&activities

11. Gerard Pujol
Project Manager
gpujol@smartfoodinnovation.com
+34 685 469 647
+34 977 641 104