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Digital Marketing & Your Non Profit

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Georgianne Brown
Georgianne Brown

Overview and roadmap for non profits to leverage the power of digital media.

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Digital Marketing & Your Non Profit January 20, 2011 Georgianne Brown  Co Founder & Managing Partner  Big Couch Media Group 
  Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big Couch Media Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimize Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
  Google for Non Profits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Google Adwords ,[object Object],[object Object],[object Object]
Example: Search & Result
  Google Grants ,[object Object],[object Object],[object Object],[object Object]
 
  YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
  Google Sites ,[object Object],[object Object],[object Object],[object Object]
  Google Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
  Local Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Media Landscape
Device Agnostic
Why is Social Media Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy
"Getting Started" – Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn – Organization Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn - Personal  Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Places ,[object Object],[object Object],[object Object],[object Object]
Facebook – Causes ,[object Object]
Facebook “Like” ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Fundraising
Other Social Fundraising Sites
Organization Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Niche Social Networks ,[object Object],[object Object],[object Object],[object Object]
Other Social Media to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect Your Social Media ,[object Object],[object Object],[object Object],[object Object]
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO (Search Engine Optimization) ,[object Object],[object Object],[object Object]
 
Tracking and Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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