Short Overview on Why Small Businesses Need a Website and Social Media Program.

1. Why Small Businesses Need a
Website and Social Media Program
George Sloane MBA, MS

2. Social and Economic Changes
• Competitive Intensity
– More Competitors Vying for Your Customer’s Dollar
– Big or Small-- The Other Guy Won’t Quit
• Consumers More Demanding
– Consumers Have High Expectations of Products and Services
– Times are Tough, a Buyer’s Market Exists Right Now
• People are Connected
– Smart Phones and Tablets are Everywhere
– People Use Them to Make Buying Decisions

3. Which Small Businesses?
• Professionals
– Doctors, Lawyers, CPAs
• Tradesmen
– Contractors, Plumbers, Electricians
• Retailers
• Restaurants
• Service Providers
It’s Not Just for Major Corporations!

4. Some Old Ways to Get Business
• Selling
– Personal
– Outbound
• Advertising
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Newspaper
Broadcast
Direct Mail
Yellow Pages
• Referrals
– Happy customers
– Word-of-Mouth

5. A New Approach?
• What if One Tool Could Do All?
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Selling
Advertising
Referrals
And More . . .
• What if it was More Cost Effective?
• What if This Program Worked 24/7?

6. Solution: Website and Social Media
• Modern Website
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Photos and/or Videos
Downloadable Files
External Links
Contact Interface
• Social Media
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Twitter
Facebook
Google+
YouTube
Pinterest
Vine
LinkedIn

7. Why a Website?
• A Modern Website Can:
– Act as a Sales Brochure
– Replace Advertising
• Print Ads
• Yellow Pages
• Broadcast Media
– Be a Destination for Connecting with Customers
– Share Tips, Ideas, and Information
– Make Sales 24/7 365 Days Per Year
• Order Taking and Purchases
• Seek or Provide Quotes
– Be Affordable and Measurable

8. Why Social Media?
• A Social Media Program Can:
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Sell You and Your Product or Service
Showcase Your Expertise
Promote you Business, Product, or Service
Build Your Customer’s Loyalty to You
Allow Customers to Talk About Your Business
• Referrals
• Testimonials
• Feedback
– Brand Your Business, Product, or Service
– Be Affordable and Measurable

9. How to Start?
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Identify a Professional Team
Determine Objectives
Build the Website
Setup Social Accounts
Develop Content
Implement Program
Evaluate and Adjust

10. For More Information:
• Need Help? Contact George Sloane:
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Email: gsloane.business@gmail.com
Website: AnalyticsDesignGuy.com
Twitter: @TheRealGSloane
Linked In: http://www.linkedin.com/pub/george-sloane/49/720/94a
Google+:
https://plus.google.com/106321626989410967132#1063216269894109
67132/posts
– Facebook: https://www.facebook.com/george.sloane.56

11. Thank You.
Why Small Businesses Need a Website and Social Media Program
Copyright George Sloane All Rights Reserved