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June 4th, 2012




                 Andre Ramsarran
                 Principal Sales Engineer
                 salesforce.com
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our
security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions,
the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K
for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal
quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.
What is Cloud Computing?
Our Mission: Cloud Computing Driver, Catalyst,
and Evangelist




                                        Enterprise
                                     Cloud Computing



  1960s              1980s               Today
 Mainframe       Client/Server
You are already using cloud computing….




                 v       icemail
Think of a condo building…
The Cloud Computing Model




      Multi-tenant
      Automatic Upgrades
      Pay-as-you-go
      Real-time




IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc #
219965, September, 2009
But wait...
“What about cute cats, and the Arab
             Spring?”




    Social Media is driving social
             change…
Social Revolution: Facebook Eats the Web

                                                          Top Internet Uses
                                                                                                22%
                                                                                                internet
                                                                                                time is
                                                                                                social
   Percent of Online Usage




                             2006                                                      Search
                                    2007
                                                       2008
                                                                 2009
                                                                              2010
                                                                                     2011

Sources: Nielsen Wire, January, 2011.
Morgan Stanley Internet Mobile Report, December 2009
Social Revolution: The Web is Shrinking


                                            Web Usage               4 hours
                                                                    per month




                                                  Rest of the Web
        2010


Sources: Ben Elowitz, Wetpaint / comScore
                                                           2011
Social Revolution: Social Networking Surpasses Email

                                                                    1.1
                                                     Social Users   billion
                                                                    social
                                                                    users



                                                   Email Users




       2007                   2008   2009   2010      2011



Source: Comscore, June 2011
Ten Year Computing Cycles
10X more users with each cycle


                                                                     2010’s
                                                                     Social
                                                                   Revolution
                                                         2000’s
                                             1990’s      Mobile
                              1980’s        Desktop      Cloud
                           Client/Server     Cloud     Computing
             1970’s Mini    Computing      Computing
   1960’s    Computing
 Mainframe
 Computing




   Data       Business       Process          Web        Mobile     Social
Management   Logic Apps     Automation        Apps       Apps       Apps
   Apps                        Apps
Cloud Computing is Social…



                                                        Your
                                                      Customers
                    Service Requests


                                       Your Company
Cloud Computing is Social…



                                                        Your
                                                      Customers
                    Service Requests


                                       Your Company
How about the other guys?
Traditional Models still exist…




       Legacy Apps
       Compliance, Data Residency
       Sunken Costs
       Too costly to replace…
       Difficult to upgrade
What is CRM?
Driving a 360-degree relationship


                            Marketing


              Analytics                    Lead




          Service &                        Opportunity
           Support


                           Customer

              Follow-Ups                Account




                           Upsell
Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012
’
The Sales Cloud is the World’s #1 Sales App




Market Leadership                                      Customer Success    Product Innovation

 Magic Quadrant Leader      Groundswell
                              Award




                                          Innovative
                                           Company




 Market Leader       Technology of
                       the Year                           Tina Koppe,
                                                           Sales Analyst
Social
                                                     Collaboration
              Account &
               Contacts

                                                                         Mobile

Marketing &
  Leads

                                                              Partners

                   Deals &               Content &
                   Quotes     Activity   Documents
                             Tracking
Customers Succeed Across Every Major Metric




                     Average Percentage Improvements Reported by Customers



     Source: Salesforce.com Customer Relationship Survey conducted April 2011, by an independent third-party, MarketTools Inc., on
     4,500+ customers randomly selected. Response sizes per question vary.
Customer Success
Dell Manages a Global Organization with the Sales
Cloud



                          One Global CRM
                 15,000 Successful Sales Users Across 20 Countries

                 10% Increase in Sales Productivity

                 $1 Billion in Approved Partner Deal Registrations
Kimberly-Clark Wins More Business with the Sales
Cloud


                 1300+ sales and marketing users worldwide

                 1-2 hours a day per rep saved due to increased
                 productivity

                 Higher close rates driven by improved targeting
                 and opportunity management

                 Shortened sales cycles resulting
                 from more effective management




          Ramón Baez
          Chief Information Officer
Groupon Rapidly Expands Globally with Salesforce


                         Analytics track most profitable deals and
                         cities

                         Built multiple custom apps on Force.com

                         Email integration with Google Apps

                         Improved collaboration with Chatter




           Darren Schwartz
           SVP Sales
Salesforce
for RealEstate
Social
                                                  Collaboration
              Account &
               Contacts

                                                                      Mobile

Marketing &
  Leads

                                                           Property
                                                             Mgt
                   Deals &
                                     Contractor
                   Quotes    Open
                                        Mgt
                             House
Partner Apps
Q&A

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Cloud Computing and CRM for Real Estate - remarkto #14 - June 4th 2012

  • 1. June 4th, 2012 Andre Ramsarran Principal Sales Engineer salesforce.com
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. What is Cloud Computing?
  • 4. Our Mission: Cloud Computing Driver, Catalyst, and Evangelist Enterprise Cloud Computing 1960s 1980s Today Mainframe Client/Server
  • 5. You are already using cloud computing…. v icemail
  • 6. Think of a condo building…
  • 7. The Cloud Computing Model Multi-tenant Automatic Upgrades Pay-as-you-go Real-time IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009
  • 8. But wait... “What about cute cats, and the Arab Spring?” Social Media is driving social change…
  • 9. Social Revolution: Facebook Eats the Web Top Internet Uses 22% internet time is social Percent of Online Usage 2006 Search 2007 2008 2009 2010 2011 Sources: Nielsen Wire, January, 2011. Morgan Stanley Internet Mobile Report, December 2009
  • 10. Social Revolution: The Web is Shrinking Web Usage 4 hours per month Rest of the Web 2010 Sources: Ben Elowitz, Wetpaint / comScore 2011
  • 11. Social Revolution: Social Networking Surpasses Email 1.1 Social Users billion social users Email Users 2007 2008 2009 2010 2011 Source: Comscore, June 2011
  • 12. Ten Year Computing Cycles 10X more users with each cycle 2010’s Social Revolution 2000’s 1990’s Mobile 1980’s Desktop Cloud Client/Server Cloud Computing 1970’s Mini Computing Computing 1960’s Computing Mainframe Computing Data Business Process Web Mobile Social Management Logic Apps Automation Apps Apps Apps Apps Apps
  • 13. Cloud Computing is Social… Your Customers Service Requests Your Company
  • 14. Cloud Computing is Social… Your Customers Service Requests Your Company
  • 15. How about the other guys?
  • 16. Traditional Models still exist… Legacy Apps Compliance, Data Residency Sunken Costs Too costly to replace… Difficult to upgrade
  • 18. Driving a 360-degree relationship Marketing Analytics Lead Service & Opportunity Support Customer Follow-Ups Account Upsell
  • 20. ’ The Sales Cloud is the World’s #1 Sales App Market Leadership Customer Success Product Innovation Magic Quadrant Leader Groundswell Award Innovative Company Market Leader Technology of the Year Tina Koppe, Sales Analyst
  • 21. Social Collaboration Account & Contacts Mobile Marketing & Leads Partners Deals & Content & Quotes Activity Documents Tracking
  • 22. Customers Succeed Across Every Major Metric Average Percentage Improvements Reported by Customers Source: Salesforce.com Customer Relationship Survey conducted April 2011, by an independent third-party, MarketTools Inc., on 4,500+ customers randomly selected. Response sizes per question vary.
  • 24. Dell Manages a Global Organization with the Sales Cloud One Global CRM 15,000 Successful Sales Users Across 20 Countries 10% Increase in Sales Productivity $1 Billion in Approved Partner Deal Registrations
  • 25. Kimberly-Clark Wins More Business with the Sales Cloud 1300+ sales and marketing users worldwide 1-2 hours a day per rep saved due to increased productivity Higher close rates driven by improved targeting and opportunity management Shortened sales cycles resulting from more effective management Ramón Baez Chief Information Officer
  • 26. Groupon Rapidly Expands Globally with Salesforce Analytics track most profitable deals and cities Built multiple custom apps on Force.com Email integration with Google Apps Improved collaboration with Chatter Darren Schwartz SVP Sales
  • 28. Social Collaboration Account & Contacts Mobile Marketing & Leads Property Mgt Deals & Contractor Quotes Open Mgt House
  • 30. Q&A