remarkto #14 was held on June 4, 2012 - Toronto's Largest Discussion Group About Leading and Best Practices in Real Estate Marketing. Andre Ramsarran, Principal Sales Engineer from Salesforce.com, presented about Cloud Computing and CRM. To learn more see http://www.remarkto.ca for past and future events.
Cloud Computing and CRM for Real Estate - remarkto #14 - June 4th 2012
1. June 4th, 2012
Andre Ramsarran
Principal Sales Engineer
salesforce.com
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our
security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions,
the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K
for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal
quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.
7. The Cloud Computing Model
Multi-tenant
Automatic Upgrades
Pay-as-you-go
Real-time
IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc #
219965, September, 2009
8. But wait...
“What about cute cats, and the Arab
Spring?”
Social Media is driving social
change…
9. Social Revolution: Facebook Eats the Web
Top Internet Uses
22%
internet
time is
social
Percent of Online Usage
2006 Search
2007
2008
2009
2010
2011
Sources: Nielsen Wire, January, 2011.
Morgan Stanley Internet Mobile Report, December 2009
10. Social Revolution: The Web is Shrinking
Web Usage 4 hours
per month
Rest of the Web
2010
Sources: Ben Elowitz, Wetpaint / comScore
2011
11. Social Revolution: Social Networking Surpasses Email
1.1
Social Users billion
social
users
Email Users
2007 2008 2009 2010 2011
Source: Comscore, June 2011
12. Ten Year Computing Cycles
10X more users with each cycle
2010’s
Social
Revolution
2000’s
1990’s Mobile
1980’s Desktop Cloud
Client/Server Cloud Computing
1970’s Mini Computing Computing
1960’s Computing
Mainframe
Computing
Data Business Process Web Mobile Social
Management Logic Apps Automation Apps Apps Apps
Apps Apps
18. Driving a 360-degree relationship
Marketing
Analytics Lead
Service & Opportunity
Support
Customer
Follow-Ups Account
Upsell
20. ’
The Sales Cloud is the World’s #1 Sales App
Market Leadership Customer Success Product Innovation
Magic Quadrant Leader Groundswell
Award
Innovative
Company
Market Leader Technology of
the Year Tina Koppe,
Sales Analyst
21. Social
Collaboration
Account &
Contacts
Mobile
Marketing &
Leads
Partners
Deals & Content &
Quotes Activity Documents
Tracking
22. Customers Succeed Across Every Major Metric
Average Percentage Improvements Reported by Customers
Source: Salesforce.com Customer Relationship Survey conducted April 2011, by an independent third-party, MarketTools Inc., on
4,500+ customers randomly selected. Response sizes per question vary.
24. Dell Manages a Global Organization with the Sales
Cloud
One Global CRM
15,000 Successful Sales Users Across 20 Countries
10% Increase in Sales Productivity
$1 Billion in Approved Partner Deal Registrations
25. Kimberly-Clark Wins More Business with the Sales
Cloud
1300+ sales and marketing users worldwide
1-2 hours a day per rep saved due to increased
productivity
Higher close rates driven by improved targeting
and opportunity management
Shortened sales cycles resulting
from more effective management
Ramón Baez
Chief Information Officer
26. Groupon Rapidly Expands Globally with Salesforce
Analytics track most profitable deals and
cities
Built multiple custom apps on Force.com
Email integration with Google Apps
Improved collaboration with Chatter
Darren Schwartz
SVP Sales