3. VIDEO 3
EMAIL
WHAT IS VIDEO
EMAIL ?
Video email is one of the most effective email marketing methods
available today !
Mail clients now support VIDEO that plays
directly in your subscriber’s inbox!
No longer limited to text, photos or
animated .gif images clicked to view the
video on a landing page on a website .
+
Engage your potential customers and
clients with a video that plays directly in
your email!
4. 4
VIDEO
EMAIL IS EMAIL STILL
EFFECTIVE?
Email is still the best way to promote your products and services !
Social Media
9% Email
In-Store Post
11% Email
37% Text Message
In-Store
Text Message
18% Social Media
Preferred Retail Delivery Method
Source: CrossView as cited July 14th, 2010.
Post
23%
5. 5
VIDEO
EMAIL IS VIDEO
EFFECTIVE?
By 2014, video will account for more than 77% of all internet traffic. Source:
April 2010
ONLINE VIDEO VIEWERS 2008-2014
eMarketer
200 193.10
183.60
180 173.10
160.20
160 147.50
140 135.10
121.40
120
100
2008 2009 2010 2011 2012 2013 2014
6. 6
VIDEO
EMAIL WHY IS VIDEO
People process THAN
BETTER
visual data 60,000
TEXT?
times faster than
text.
Why?...Because humans process
data from images simultaneously
while we process text data
sequentially.
Source: 3M Corporation research studies
7. 7
VIDEO
EMAIL IS IT BETTER
THAN TV ADS?
30%
25%
PERCENT OF TOTAL AD SPENDING 2010-2015
12.4%
14.4%
20% 10.2%
8.4%
15% 6.9% 10.5%
5.5% 8.4%
10% 6.5%
3.6% 4.8%
5% 2.4
0%
2010 2011 2012 2013 2014 2015
Source: eMarketer 2011
Online Video TV Ad Spending
8. 8
VIDEO
EMAIL
WHY
VIDEO
CHOO
Take a look for yourself…
13. 13
VIDEO
EMAIL HOW IT WORKS
We shoot your We convert and Host it on our secure Build your template
video or use your encode your servers and for high- and landing page and
existing video video into all volume simultaneous deliver to all devices
content, images formats viewing
and brochures
But most of all we help you reach…
14. 14
VIDEO
EMAIL YOUR TARGET
AUDIENCE
With daily analytics, anti-spam technology, and email validation we
make sure your VIDEO emails are targeted to the most optimized
audience.
We help you build your email lists, find your customers, and tailor
your campaigns for your specific goals
15. 15
VIDEO
EMAIL OUR CODE
Video email is a relatively new technology. We make sure our code is
up-to-date as more and more browsers and mail clients support
VIDEO email.
Our templates are valid HTML and we integrate and brand your
templates and landing pages within your website and optimize it for
sharing in all your social media campaigns.
16. 16
VIDEO
EMAIL PRICING
MINI STAND PRO
PACKAGES
$1,4 AR$1, $2,0
00 600 00
Campaign Strategy Basic Package Package
Standard
Standard Template Campaign Analytics Template Design
Video Hosting Email Verification Daily Analytics
Landing Page Enhanced Security Web Integration
Also check out our all-inclusive ELITE package next….
17. 17
PRESENTATI
ON TITLE THE ELITE
Pro Package:
ELITE
PACKAGE
If you select the Pro Package we will work
with you and/or your ad team from concept
to delivery and re-brand if necessary .
Targeted Email Lists:
The most effective email campaigns have
$2,40
opt-in and verified email lists. We will
clean your lists, verify them and help you
find subscribers in your target group. 0 Pro Package
Media Distribution: Targeted Email Lists
We also distribute your video to
traditional media Re- Branding
outlets, TV, magazines, in multimedia Media Distribution
brochures and multimedia newsletters. Web TV
18. 18
VIDEO
EMAIL VIDEO EMAIL
PRODUCTION
VIDEO AND EMAIL = SAVINGS &
INCREASED CTR
WHETHER WE PRODUCE
YOUR VIDEO IN OUR
FACILITIES
OR USE YOUR EXISTING
RESOURCES
WE PARTNER WITH YOU FROM
19. 19
VIDEO
EMAIL SOME OF OUR
CLIENTS
Corporate Non-Profit Industrial
Medical Pharmaceutical Political
20. 20
VIDEO
EMAIL CASE STUDY
CLIENT:
Aquadome Sports & Country Club
PROJECT:
Video email, template, analytics, video
production,
BRIEF:
After the email campaign there was a
20% increase in new clientele and new
membership subscriptions as well as a
40% increase in new leads and email
subscribers.
21. 21
VIDEO
EMAIL WHAT ARE THE
EXPERTS SAYING?
“YouTube's Robert Kyncl, the head of global partnerships, at CES 2012
and made some big, bold that very soon 90% of all web traffic will be
video. While you pick your jaw up off the floor, imagine the possibilities
for new clients the future holds for you!
- Jeremy Scott, REELSEO
“In the next 10 years, 75% of all new channels will be Internet
channels….all channels (television or web) will be available on
TVs, computers, and pretty much any device. YouTube also logged a
trillion hits in 2011.
“Video can really ease a customer’s fears, uncertainties and doubts
about a product when they can see a 360 degree view or see it in
use. Retailers that embrace it early will have an advantage over those
who don’t” - Linda Bustos of Get Elastic
22. IT’S
VIDEO
EMAIL
BEEN
Be sure to visit www.hypemediams.com
for more information and updates
Editor's Notes
To change the phone image: There are 2 grouped images, a transparent phone on top of an image. Select the phone, select the top image and (using your arrow keys) move it over to the left to show the bottom image. Then right click the bottom image and select “Format Picture”. Select the “Fill” option, and select a file to replace the image. Move the phone back into it’s original position.
Click in the text boxes to edit their content.
Click in the text boxes to edit their content.
To edit the graph data: click on the graph, right click and select “Edit Data”. This will open up an Excel spreadsheet where you can edit the information there.
To edit the graph data: click on the graph, right click and select “Edit Data”. This will open up an Excel spreadsheet where you can edit the information there.
Click in the text boxes to edit their content.
To edit the graph data: click on the graph, right click and select “Edit Data”. This will open up an Excel spreadsheet where you can edit the information there.
Click in the text boxes to edit their content.To change the page curl image: I’ve included a photoshop file where you can easily replace the image, save as a PNG.
Click in the text boxes to edit their content. The list will automatically add new bullets when starting a new paragraph.
Click in the text boxes to edit their content. The list will automatically add new bullets when starting a new paragraph.
Click in the text boxes to edit their content. The list will automatically add new bullets when starting a new paragraph.
Click in the text boxes to edit their content.
To edit the pricing: Select the area you want to edit, highlight the text individually and swap it with your own.
To edit the pricing: Select the area you want to edit, highlight the text individually and swap it with your own.
To edit the pricing: Select the area you want to edit, highlight the text individually and swap it with your own.
To edit the pricing: Select the area you want to edit, highlight the text individually and swap it with your own.
To change the tablet image: There are 2 grouped images, a transparent tablet on top of an image. Select the tablet, select the top image and (using your arrow keys) move it over to the left to show the bottom image. Then right click the bottom image and select “Format Picture”. Select the “Fill” option, and select a file to replace the image. Move the tablet back into it’s original position.
Click in the text boxes to edit their content. The list will automatically add new bullets when starting a new paragraph.
To edit the gallery: click on the image, you will see a panel to the left where you can change the text. To change the image, click on the image and in the top tool panel under “Picture Tools” click on the “Change Picture” button.
To change the tablet image: There are 2 grouped images, a transparent tablet on top of an image. Select the tablet, select the top image and (using your arrow keys) move it over to the left to show the bottom image. Then right click the bottom image and select “Format Picture”. Select the “Fill” option, and select a file to replace the image. Move the tablet back into it’s original position.
Click in the text boxes to edit their content.To change the image: Select the image then right click and select “Format Picture”. Select the “Fill” option, and select a file to replace the image.
Click in the text boxes to edit their content.To change the page curl image: I’ve included a photoshop file where you can easily replace the image, save as a PNG.