1.
W H AT D O Y O U L E A R N A S
A N E N T R E P R E N E U R ?
B Y G E O F F R E Y B Y R U C H

2.
Entering the
treacherous waters
as an entrepreneur
can be stressful and
downright
intimidating.
In fact, the
traditional
paradigms have
taught us that in
order to survive, we
must be in a position
as a progenitor of
knowledge.

3.
But as an entrepreneur, you will find quickly that the luxury of
knowing is often faced with a variety of obstacles that are only
meant to hinder the success and future goals of financial profit and
financial stability.

4.
W H I L E A L L O F T H I S M AY B E T R U E , W E
N E E D T O U N D E R S TA N D T H AT T H E
C O N C E P T O F L E A R N I N G I S N E V E R L O S T
W I T H A N E N T R E P R E N E U R . R AT H E R , E V E RY
D AY I S A N O P P O RT U N I T Y T O I M P R O V E .

5.
S O I F Y O U A R E H E S I TA N T T O TA K E T H E F I N A L P L U N G E I N T O T H E
D E E P E N D A S A N E N T R E P R E N E U R , TA K E A L O O K AT A VA R I E T Y O F
L E S S O N S Y O U W I L L L E A R N T H R O U G H O U T Y O U R J O U R N E Y F O R
S U C C E S S .

6.
1 . Y O U L E A R N T O B E A L E A D E R
A S A N E N T R E P R E N E U R , M A N Y TA S K A N D P R O B L E M S W I L L B E T H R O W N AT Y O U . T H E O N E T H I N G T O
R E M E M B E R I S T O F I N D A B A L A N C E A N D S E N S E O F A C C O U N TA B I L I T Y I N E V E RY D E C I S I O N T H AT Y O U M A K E .
U N D E R S TA N D Y O U R S TA N D A R D S A N D R E C O G N I Z E T H E S T R E N G T H S A N D W E A K N E S S E S O F Y O U R C O M PA N Y.
T H I S T Y P E O F T H I N K I N G W I L L P U S H Y O U T O F I N D T H E I N S P I R AT I O N A N D D R I V E T O M O T I VAT E Y O U A N D
Y O U R W O R K E R S T O Y O U R C O L L E C T I V E G O A L S .

7.
2 . Y O U L E A R N T O VA L U E A S T R O N G T E A M .
B A S E D O N Y O U R L O N G - T E R M G O A L S , T H E WAY Y O U C O N N E C T W I T H O T H E R S A N D
B U I L D R E L AT I O N S H I P S W I L L D E T E R M I N E T H E S U C C E S S A N D P R O G R E S S O F Y O U R
C O M PA N Y.
A S A L E A D E R , Y O U N E E D T O L O O K B E Y O N D T H O S E B I A S E S A N D F I N D T H E B E S T
I N D I V I D U A L S F O R Y O U R S P E C I F I C O B J E C T I V E S .

8.
3 . Y O U W I L L R E A L I Z E T H E R E A R E E A S I E R WAY S T O G E T T H I N G S D O N E .
D U R I N G Y O U R J O U R N E Y A S A N E N T R E P R E N E U R , Y O U W I L L M A K E A L O T O F M I S TA K E S .
I T I S L I K E T H AT C O M M O N S AY I N G , “ A N Y T H I N G T H AT H U RT S Y O U C A N T E A C H Y O U . I F I T K E E P S H U RT I N G Y O U ,
I T I S B E C A U S E Y O U H AV E N ’ T L E A R N E D . ”
U N D E R S TA N D T H AT T H E R E I S A L E A R N I N G C U R V E . M A K E S U R E Y O U A R E A B L E T O A N A LY Z E Y O U R M I S TA K E S
A N D O P T I M I Z E T H E M I N T H E F U T U R E .

9.
4 . Y O U W I L L L E A R N H O W T O AT T U N E T O Y O U R C U S T O M E R S N E E D S .
S T E V E J O B S M O V E D AWAY F R O M T H E C O M P U T E R M A R K E T T O F O C U S S P E C I F I C A L LY O N
M U S I C S T R E A M I N G A N D D O W N L O A D I N G .
B E C A U S E O F T H I S ‘ R I S K Y ’ D E C I S I O N , J O B S WA S A B L E T O C A P I TA L I Z E O N A N U N TA P P E D
M A R K E T A N D C H A N G E T H E C O U R S E O F H O W W E S H A R E A N D B U Y M U S I C F O R E V E R .
J U S T L I K E J O B S , Y O U WA N T T O L I S T E N T O Y O U R C U S T O M E R S . U N D E R S TA N D W H AT
T H E Y WA N T F R O M Y O U R C O M PA N Y O R W H AT T H E Y A R E S E E K I N G F O R T H E I R F U T U R E S .

10.
5 . Y O U W I L L L E A R N T O S E E T H E B I G G E R P I C T U R E .
L I K E A N Y G R E AT L E A D E R , Y O U N E E D T O L O O K B E Y O N D T H E O B S O L E T E G O A L S O F R I C H A N D FA M E .
Y E S , L I K E A N Y E N T R E P R E N E U R , Y O U WA N T Y O U R B U S I N E S S T O B E F I N A N C I A L LY S U C C E S S F U L .
B U T L I K E A N Y G R E AT B U S I N E S S L E A D E R , Y O U WA N T T O T H I N K O U T S I D E O F T H E B O X .
T O D O T H I S , A N S W E R T H E ‘ WA N T S ’ A N D ‘ N E E D S ’ O F T H E P U B I C A N D D E V I S E S H O RT- T E R M G O A L S O F
H O W T O G E T T H E R E .