Dassault Systemes is at the forefront of using 3D modeling and simulation to transform industries and help solve problems through sustainable innovation. Their 3DEXPERIENCE platform allows companies to digitally design, test, and simulate products and processes. Dassault is working with partners and cities like Singapore to create "digital twins" that can be used to model and test urban planning decisions. They are also exploring applications in healthcare through multi-scale modeling of the human body. Partnerships are core to Dassault's approach to drive innovation, and they aim to balance legal processes with agility to enable collaboration at a global scale.

1. Dassault Systemes Revolution
Dassault Systemes’ Revolution – Experience in Three-D Dimensions Harnessed
to Create a Better World
By Genevieve Fraser
The gateway to the new world is virtually present here and now. What is
revolutionary is the way in which this new reality is being created, shaped and
adapted to meet the needs of the consumer citizen – the end user – the one who
will live the experience of this new reality. Dassault Systemes 3DEXPERIENCE
Platform is at the vanguard of this new world helping to alter the way industries do
business from AEC and manufacturing to industrial equipment, to transportation
and mobility, natural resource extraction and utilization, to high tech, consumer
goods, packaging and retailing.
“Our core is digital 3D as a universal language for Design, Product Development
and Manufacturing. Now as we have entered the age of experience and with the
advent of SMAC (Social media, Mobil, big data Analytics and Cloud), we are
going much further, providing the means to our customers to imagine sustainable
innovations capable of harmonizing product, nature and life,” says Michael Moser,
CSAP certified and an alliances collaboration leader as well as a member of the
corporate development and partnership alliances team based at the Dassault
Systemes’ Paris, France headquarters.
“For this, our partners are essential. At Dassault Systèmes our core job is to help
partners be part of our ecosystem. We do that digitally and through physical
events across the world. At our 3DEXPERIENCE forums, we position partners to
make them visible and show they are part of the solution. Magic things happen
when people meet. But the digital environment can emulate face to face
interactions. We also manage processes and programs and partnerships and create
a governance system which is a team effort.”
“This is not the old governance system with managers and spreadsheet, but
focused discussion. The focus is on communication and collaboration, to bring
folks together, to visualize what they have and talk to one another. Because it is a
worldwide ecosystem, we use online forums to bring partners close to customers,”
he emphasized. “They can communicate about new product solutions – find info
and respond to it – and respond around their posts. This community is called
‘Customers and Partners TALK.’ I help drive that process forward.”

2. Along with business and industry, working in three dimensions is also helping to
transform urbanization and healthcare outcomes. An example is Dassault
Systemes’ involvement with the city of Singapore’s Virtual Singapore project
which was initiated by the Singapore National Research Foundation as part of the
Smart Nation initiative. Working with the Singapore Land Authority (SLA) which
is providing 3D topographical mapping data, the purpose of Virtual Singapore is to
see the impact city planning decisions have on the complex and dynamic
ecosystem of a city. Once it is up and running (projected date 2017), the SLA will
own and operate the project.
“Our approach is to help by creating an urban digital twin – a model of the physical
layout and resources, such as electricity, gas and water – and to simulate wind, air
flow and atmospheric conditions and sunlight and even the impact on human well-
being. Everything you have in real life, you try to emulate in the digital city, on the
computer but have it behave as if in reality,” Michael explained.
Through Dassault Systemes’ GEOVIA, territorial development and underground
works, whether urban or not, can be rendered by creating virtual and holistic
models of the cities of tomorrow. Dassault Systemes 3DEXPERIENCE allows for
organic development of sustainable innovative solutions as city planners,
challenged by unsustainable urban growth, redesign “Senseable” Cites that evolve
the smart city technological orientation into a focus on humanizing and creating
sustainable urban landscapes.
“It’s an efficient and effective way to experiment with moving a building, while
involving all the players from planners to architects and engineers and government
officials,” Michael explained. “The question - what would moving the building to
another location do to the air stream, pedestrian safety, etc.- can be explored safely
and at very low cost. You can also look at a city’s mobility issues – mass
transportation and cars – driverless cars – all future possibilities can be imbedded
and explored in this model.”
“We are a scientific company, but our purpose is humanitarian,” Michael continued.
“Our intent is to use the technologies that exist now to improve the environment, not
to exploit it, but to use it sustainably. That is the driving force of the company. But
to do that we need to manage all players.”
“Currently, we have a number of teams based in various industries. About 50
people within the company are actively engaged in alliance approaches. They are
not managed in one team but work closely on a specific project. Alliance

3. knowledge is injected into these businesses. Each person is assigned a specific
role such as a developer role, or sales rep or alliance role. In general, these people
have a knowledge of how to deal with alliances – business and technical.”
When asked about the importance of partnering and business collaboration to the
future of Dassault Systemes, Michael stated that partnering will become more
important in the future as contributions get more complex from partners all across
the world. “Partnering needs to become more agile. For example, contracts can be
a long, drawn out process. If projects are on the web, they might be done more
quickly. And governance needs to be more agile. We need to strike a balance
between protecting the business identity and making money and moving forward.
I’m always searching for a better way, but partnering is at the core. My motto is:
Define your objectives, roles and responsibilities, and move forward.
Collaboration is at the core. I don’t like to see projects bottlenecked by legal and
administrative issues.”
As for what he finds of value in his ASAP membership, Michael explained that it’s
the competency present within the ASAP community that he values most, with
experts available from all aspects of alliance management. “Seasoned alliance
managers are valuable for me and my colleagues. I also appreciate the ASAP
Handbook which recommends process as well as best practices. Input available
through webinars is also welcomed. On another level, the community itself is
valuable. We know who is a member and can connect. There’s someone to talk
to, share information and gain insight and input.”
An example of a long-range goal of Dassault Systems - in partnership with entities
such as the Sustainability and Health Initiative consortium for NetPositive
Enterprise (SHINE) - is to understand the world in all its complexity and at the
scale of our earth. SHINE brings together laboratories and industries (Johnson &
Johnson, Owens Corning, Abbott, Eaton, etc.) from around the world as well as
leaders in sustainable development. The Globe solution offers an accurate
reconstitution in real time of the entire planet. The 3D multi-scale visualization
allows for experimentation and analysis of the conditions specific to a certain place
at a certain time - to engage in an experiment with the complexity of nature’s
ecosystems.
New fields of possibilities are also opening in life sciences though the development
of personalized medicine, painless tests and high-tech apparatus. By allowing
multi-scaled 3D simulations and modeling of the live human body, Dassault
Systèmes expertise may someday help to heal a damaged heart.