The document discusses how traditional marketing no longer works and that the future of marketing is branded content. It defines branded content as content linked to a brand that allows consumers to connect with the brand. Branded content is designed to build brand awareness and drive engagement by associating the brand with content that shares its values. Some examples of branded content formats include videos, podcasts, events, branded web series, interactive formats, video games and articles.
2. The old ways don’t work anymore!
IT’S TIME TO DO SOMETHING that will get
people’s attention and keep it.
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3. connect with your audience
impact them creatively
convey the values your brand represent
By embracing new ways to:
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4. The FUTURE of marketing is
BRANDED CONTENT!
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5. BRANDED CONTENT is a marketing
technique that involves creating content
linked to a brand which allows
consumers to make the connection with
the brand.
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6. The key is grabbing the attention of
today’s consumer and driving real
engagement through content.
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7. BRANDED CONTENT is designed
to build awareness for a brand by
associating it with content that shares its
values.
*The content of branded content doesn’t necessarily
need to be a promotion for the brand.
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8. Video content
Podcasts
Live elements that bring relevant
value to the consumer E.g. Actions on
the street (think 3 Orange Men),
Events...
Branded web series
BRANDED CONTENT can be presented
through these multiple formats and
diffusion channels:
1.
2.
3.
4.
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9. 5. Interactive formats (contests, quizzes,
polls…)
6. Video games
7. Articles- e.g The Red Bulletin (RedBull)
8. Virtual reality
9. Or a combination of 1-8 to tell the
story of the brand
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