General Mills is launching 200 products this summer, including Nature Valley Soft-Baked Oatmeal Squares and Vanilla Chex cereal. More information is at http://blog.generalmills.com/2013/07/200-products-launching-worldwide/

1. Nature Valley Protein
Granola makes it
easier to enjoy the
taste of Nature Valley
anytime, anywhere –
sprinkled on yogurt,
enjoyed with milk or
to satisfy mid-day
cravings. Available in
Oats ‘n Honey and
Oats ‘n Dark
Chocolate varieties.

2. Yoplait co-developed Yoplait Greek with consumers every step
of the way – from its delicious blended fruit and yogurt taste
to its flavors. Yoplait Greek is a cup of strained, blended
Greek yogurt and fruit available in six flavors ─Blueberry,
Coconut, Pineapple, Strawberry Raspberry, Tangerine and
Vanilla and will be available across the U.S. in August.

3. Chex welcomes
Vanilla Chex as the
latest addition to its
family of gluten-
free cereals. Vanilla
Chex is made with
10 grams of whole
grain per serving
and has 120
calories and eight
grams of sugar per
serving.

4. These tasty new
protein bars meet
3 p.m. cravings
head on. The
latest Fiber One
Protein bar has
peanut butter
and roasted
peanuts wrapped
in a chocolate
flavored coating.

5. General Mills is re-launching its iconic Helper brand with new products,
packaging, marketing and more. Ultimate Helper will launch in four flavors –
Three Cheese Marinara, Creamy Stroganoff, Creamy Parmesan and Cheddar
Broccoli. This premium line includes a pouch of sauce – a first for Helper. Other
launches include two Chicken Helper varieties – Crispy Cheddar Bacon Chicken
and Crispy Ranch Chicken.

6. The successful Fiber One 90 Calorie Brownie line is
expanding with Fiber One 90 Calorie Lemon Bars and
Cinnamon Coffee Cake bars. Each bar has an indulgent
taste, a soft, moist texture, and luscious drizzled topping.

7. Totino’s is rolling
out Totino’s BOLD
rolls -- Jalapeno
Popper and Buffalo
Chicken style rolls.
Easy to find in the
freezer aisle and
microwaveable,
Totino’s BOLD rolls
are great for game
day snacking.

8. Yoplait is building on the tremendous success of
Yoplait Greek 100 – on pace to exceed $140 million in
first year retail sales – with the launch of Yoplait Greek
100 Multipacks in two flavors – Vanilla and
Strawberry Banana.

9. Pillsbury is launching Heat-N-Go frozen breakfast items for
the morning rush – two flavors of mini pancakes: Maple
Burst’n and Blueberry, and mini waffles in a Maple Madness
flavor. The mini pancakes and mini waffles are sold in pouches
that you microwave for 30 seconds and then can take with
you, without a mess.

10. Food Should Taste Good will introduce Blue Corn and Yellow
Corn Dipping Chips. The chips are made with stone ground
yellow corn and organic blue corn, nutty flax seed, and quinoa
to create a delicious and versatile tortilla chip.

11. Now, gluten-sensitive consumers who crave pies, cookies
and pizza made with Pillsbury products can enjoy three
gluten-free refrigerated dough offerings hitting
supermarket shelves. Pillsbury’s new gluten-free products
include: pie and pastry dough, chocolate chip cookie
dough, and thin-crust pizza dough.

12. Perfect for busy, on-
the-go breakfast
skippers, BFAST is a
breakfast shake with
the nutrition of a
bowl of cereal and
milk, including 8
grams of protein, 8
grams of whole grain
and 3 grams of fiber.
The shelf-stable,
drinkable, breakfast
is available in
chocolate, vanilla
and berry.

13. Betty Crocker
and Hershey fans
can experience a
new line of
cookie mixes,
cupcake mixes
and frostings
made with iconic
flavors including
Hershey’s
chocolate,
Reese’s and
Almond Joy.

14. The delicious taste of
Hershey’s Cookies ‘n’
Creme is debuting in the
breakfast cereal category
with new Hershey’s
Cookies ‘n’ Creme ready-
to-eat cereal from Big G.
The cereal is made from
100 percent whole grains
with 14 grams of whole
grain per serving (at least
48 grams recommended
daily) and contains 9
grams of sugar per
serving.

15. Old El Paso’s Stand ‘N Stuff Soft Flour Tortillas are a new first-of-its-
kind soft flour tortilla that stands up – making it easy to fill and eat
with no need to roll up. Old El Paso Mexican Cooking Sauces are
three easy-to-use sauces that can be incorporated into almost any
Mexican dish to add complex and bold flavors. The packaging also
includes recipe inspiration for a dish that can be made with each
sauce.

16. Nature Valley is
expanding to a
new format
with the launch
of Soft-Baked
Oatmeal
Squares,
available in
Peanut Butter
and Cinnamon
Brown Sugar
flavors. The
squares pair
well with
coffee, tea or
juice.

17. Old El Paso is making its debut in the frozen aisle through eight new two-serve
frozen entrées including Shredded Beef Burritos, Chicken Burritos, Steak
Quesadillas, Chicken Quesadillas, Shredded Beef Enchiladas, Chicken
Enchiladas, Steak Fajitas and Chicken Fajitas.

18. Betty Crocker is adding two new gluten free mixes to its lineup of four
existing baking mixes available for consumers looking to avoid gluten. The
new products are Betty Crocker Gluten Free Sugar Cookie Mix and Betty
Crocker Gluten Free All-Purpose Rice Flour Blend.

19. LÄRABAR is adding to
its lineup this summer.
LÄRABAR über bars will
add Sticky Bun and
Coconut Macaroon
flavors in natural
channel stores in the
U.S. and a Baklava
flavor nationally.
LÄRABAR ALT will
introduce Lemon
Pound Cake, Apple
Turnover, Pumpkin Pie
and Peanut Butter
Cookie bars nationally.

20. Betty Crocker – the number-one name in
brownies – is launching a Caramel Brownie this
summer exclusively in the U.S. convenience
store channel.

21. In Europe we’re
introducing Häagen-
Dazs Secret Sensations
ice cream in pint sizes.
The successful minicup
version of Secret
Sensations ─ including a
heart of liquid sauce ─
originally launched in
2011.

22. General Mills doubled its presence in Latin
America with the 2012 acquisition of Yoki. The
brand just launched Kit Fácil dinner kits in Brazil,
combining Yoki seasonings and side dishes into a
convenient kit.