This report analyzes online advertising activity and spending across multiple sectors in several Central and Eastern European countries based on data from gemiusDirectEffect/AdOcean. It provides statistics on the share of ad impressions, clicks, and campaigns by sector for each country. The sectors analyzed include finance, telecommunications, automotive, trade, food, and others. The report aims to describe advertising trends within key online market sectors in the region.
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
gemiusAdMonitor Report on Online Advertising Sectors
1. We support knowledge driven
business decisions.com
gemiusAdMonitor
Market sectors
2013.08 - 2014.01
2. About the report 3
Chosen market sectors 6
Methodology and definitions 36
Content
3. About the report 3
Chosen market sectors 6
Methodology and definitions 36
Content
4. 4
About the report
gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect/AdOcean research, which is the leading
online advertisement monitoring system in the CEE region. The report describes the advertising activity within chosen sectors of online market such
as: finance, telecommunication and other.
What can be found in this report?
➜ Share of ad impressions by sectors
➜ Share of ad clicks by sectors
➜ Share of campaings by sectors
6. About the report 3
Chosen market sectors 6
Methodology and definitions 36
Content
7. 7Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Bulgaria
17.26%
10.29%
8.66%
7.65%
5.89%4.72%
4.62%
3.98%
3.74%
2.98%
2.68%
2.23%
2.16%
1.96%
1.21%
0.02%
19.96%
Finance, Insurance, Brokerage
Household Equipment, Furniture And Decorations
Trade
Telecommunications
Pharmaceuticals
Beverages and Alcohol
Personal Care and Hygiene
Clothing & Accessories
Automotive
Media, Books, CD & DVD
Leisure Time
Computers and Audio Video
Household Products
Food
Travel, Tourism, Hotels & Restaurants
Real Estate
Other
8. 8Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Bulgaria
15.87%
14.44%
13.65%
10.77%
7.45%
6.23%
6.03%
4.04%
3.08%
2.95%
1.96%
1.95%
1.82%
1.82%
1.78%
0.08%
6.07%
Finance, Insurance, Brokerage
Beverages and Alcohol
Telecommunications
Automotive
Trade
Food
Personal Care and Hygiene
Pharmaceuticals
Leisure Time
Clothing & Accessories
Travel, Tourism, Hotels & Restaurants
Media, Books, CD & DVD
Computers and Audio Video
Household Equipment, Furniture And Decorations
Household Products
Real Estate
Other
9. 9Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Bulgaria
15.14%
12.50%
10.68%
8.39%
6.06%
5.86%
5.63%
5.47%
5.32%
3.80%
3.42%
3.38%
2.45%
1.63%
1.32%
0.35%
8.62%
Finance, Insurance, Brokerage
Telecommunications
Leisure Time
Automotive
Personal Care and Hygiene
Trade
Pharmaceuticals
Food
Beverages and Alcohol
Media, Books, CD & DVD
Travel, Tourism, Hotels & Restaurants
Household Equipment, Furniture And Decorations
Computers and Audio Video
Clothing & Accessories
Household Products
Real Estate
Other
10. 10Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Croatia
19.98%
17.03%
15.06%7.77%
5.86%
5.71%
5.71%
4.82%
3.52%
3.08%
2.44%
2.14%
1.80%
1.67%
1,13%
2,28%
Automotive
Travel, Tourism, Hotels & Restaurants
Finance, Insurance, Brokerage
Leisure Time
Beverages and Alcohol
Food
Trade
Personal Care and Hygiene
Telecommunications
Clothing & Accessories
Media, Books, CD & DVD
Household Products
Household Equipment, Furniture And Decorations
Computers and Audio Video
Pharmaceuticals
Other
11. 11Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Croatia
27.02%
14.49%
12.10%
6.59%
6.42%
5.98%
4.98%
4.83%
4.17%
3.58%
3.34%
2.33%
1.64%
1,02%
0,19%
1.34%
Automotive
Finance, Insurance, Brokerage
Travel, Tourism, Hotels & Restaurants
Food
Trade
Household Products
Clothing & Accessories
Personal Care and Hygiene
Beverages and Alcohol
Household Equipment, Furniture And Decorations
Leisure Time
Media, Books, CD & DVD
Telecommunications
Computers and Audio Video
Pharmaceuticals
Other
12. 12Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Croatia
19.75%
10.87%
8.88%
8.70%
8.15%
6.88%
6.34%
5.98%
5.62%
5.43%
2.90%
2.36%
1.99%
1.63%
1.63%
2.90%
Automotive
Finance, Insurance, Brokerage
Food
Trade
Media, Books, CD & DVD
Personal Care and Hygiene
Beverages and Alcohol
Household Equipment, Furniture And Decorations
Travel, Tourism, Hotels & Restaurants
Leisure Time
Computers and Audio Video
Household Products
Clothing & Accessories
Telecommunications
Pharmaceuticals
Other
13. 13Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Czech Republic
27.06%
16.24%
13.62%
7.23%
7.05%
4.94%
3.07%
2.36%
2.05%
1.65%
1.38%
1.21%
1.15%
0,80%
0,65%
0.61%
8.92%
Finance, Insurance, Brokerage
Trade
Travel, Tourism, Hotels & Restaurants
Computers and Audio Video
Automotive
Telecommunications
Household Equipment, Furniture And Decorations
Personal Care and Hygiene
Leisure Time
Food
Media, Books, CD & DVD
Household Products
Real Estate
Clothing & Accessories
Beverages and Alcohol
Pharmaceuticals
Other
14. 14Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Czech Republic
18.58%
17.75%
12.17%
8.65%
6.45%
6.42%
3.23%
3.23%
2.85%
2.70%
2.59%
2.11%
1.97%
1,65%
1,51%
0.55%
7.58%
Finance, Insurance, Brokerage
Trade
Automotive
Travel, Tourism, Hotels & Restaurants
Personal Care and Hygiene
Telecommunications
Beverages and Alcohol
Food
Household Products
Clothing & Accessories
Leisure Time
Household Equipment, Furniture And Decorations
Computers and Audio Video
Media, Books, CD & DVD
Pharmaceuticals
Real Estate
Other
15. 15Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Czech Republic
17.26%
14.38%
11.08%
6.74%4.91%
4.79%
4.37%
4.06%
3.81%
3.38%
2.76%
2.45%
2.20%
1.92%
1.49%
0.82%
13.56%
Trade
Finance, Insurance, Brokerage
Automotive
Travel, Tourism, Hotels & Restaurants
Household Equipment, Furniture And Decorations
Telecommunications
Leisure Time
Food
Computers and Audio Video
Personal Care and Hygiene
Media, Books, CD & DVD
Real Estate
Clothing & Accessories
Pharmaceuticals
Household Products
Beverages and Alcohol
Other
16. 16Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Hungary
26.58%
21.16%
7.34%
7.06%
6.23%
6.19%
3.73%
3.19%
2.11%
1.89%
1.76%
1.75%
1.58%
1.56%
0,98%
0.31%
6.61%
Telecommunications
Finance, Insurance, Brokerage
Trade
Automotive
Food
Pharmaceuticals
Household Equipment, Furniture And Decorations
Personal Care and Hygiene
Household Products
Travel, Tourism, Hotels & Restaurants
Clothing & Accessories
Beverages and Alcohol
Leisure Time
Computers and Audio Video
Media, Books, CD & DVD
Real Estate
Other
17. 17Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Hungary
22.71%
14.50%
9.84%
8.90%
6.66%
6.51%
5.45%
3.40%
3.30%
2.97%
2.86%
2.84%
1.53%
1.51%
1.34%
0.30%
5.39%
Telecommunications
Finance, Insurance, Brokerage
Trade
Automotive
Food
Pharmaceuticals
Media, Books, CD & DVD
Household Equipment, Furniture And Decorations
Personal Care and Hygiene
Clothing & Accessories
Household Products
Beverages and Alcohol
Computers and Audio Video
Travel, Tourism, Hotels & Restaurants
Leisure Time
Real Estate
Other
18. 18Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Hungary
12.64%
11.07%
8.71%
8.24%
6.62%
5.75%
5.66%
4.92%
4.53%
3.44%
2.88%
2.88%
2.75%
2.61%
1.70%
0,65%
14.95%
Finance, Insurance, Brokerage
Telecommunications
Food
Automotive
Trade
Pharmaceuticals
Computers and Audio Video
Personal Care and Hygiene
Leisure Time
Travel, Tourism, Hotels & Restaurants
Household Equipment, Furniture And Decorations
Clothing & Accessories
Beverages and Alcohol
Media, Books, CD & DVD
Household Products
Real Estate
Other
19. 19Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Latvia
18.42%
14.35%
11.38%
9.88%
9.64%
9.59%
4.20%
3.63%
3.58%
3.35%
1.98%
1.18%
0.99%
0.87%
0.72%
0.44%
5.80%
Trade
Leisure Time
Media, Books, CD & DVD
Finance, Insurance, Brokerage
Pharmaceuticals
Travel, Tourism, Hotels & Restaurants
Automotive
Telecommunications
Household Equipment, Furniture And Decorations
Food
Clothing & Accessories
Beverages and Alcohol
Real Estate
Personal Care and Hygiene
Computers and Audio Video
Household Products
Other
20. 20Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Latvia
26.08%
12.35%
11.74%10.02%
9.30%
6.38%
4.73%
3.55%
3.22%
2.60%
2.52%
2.27%
1.66%
1.32%
0.72%
0.17%
1.36%
Trade
Telecommunications
Automotive
Finance, Insurance, Brokerage
Leisure Time
Travel, Tourism, Hotels & Restaurants
Food
Computers and Audio Video
Beverages and Alcohol
Personal Care and Hygiene
Media, Books, CD & DVD
Pharmaceuticals
Real Estate
Household Equipment, Furniture And Decorations
Clothing & Accessories
Household Products
Other
21. 21Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Latvia
19.31%
16.44%
15.36%9.63%
6.98%
6.71%
3.95%
3.79%
3.68%
2.97%
2.11%
1.57%
1.57%
1.51%
1.19%
0.38%
2.87%
Leisure Time
Trade
Automotive
Finance, Insurance, Brokerage
Travel, Tourism, Hotels & Restaurants
Telecommunications
Food
Personal Care and Hygiene
Media, Books, CD & DVD
Beverages and Alcohol
Real Estate
Household Equipment, Furniture And Decorations
Computers and Audio Video
Pharmaceuticals
Clothing & Accessories
Household Products
Other
22. 22Source: AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Lithuania
18.12%
14.11%
10.79%
9.18%
5.78%
5.30%
5.11%
4.57%
4.19%
4.19%
3.00%
2.21%
1.73%
0.97%
0.66%
0.04%
10.06%
Trade
Finance, Insurance, Brokerage
Leisure Time
Automotive
Pharmaceuticals
Clothing & Accessories
Food
Real Estate
Media, Books, CD & DVD
Personal Care and Hygiene
Telecommunications
Beverages and Alcohol
Computers and Audio Video
Household Equipment, Furniture And Decorations
Travel, Tourism, Hotels & Restaurants
Household Products
Other
23. 23Source: AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Lithuania
18.76%
12.44%
9.16%
7.16%
4.80%
4.74%
5.40%
3.92%
2.71%
8.42%
4.09%
4.05%
1.85%
1,73%
1.31%
0.13%
9.33%
Trade
Finance, Insurance, Brokerage
Leisure Time
Automotive
Pharmaceuticals
Clothing & Accessories
Food
Real Estate
Media, Books, CD & DVD
Personal Care and Hygiene
Telecommunications
Beverages and Alcohol
Computers and Audio Video
Household Equipment, Furniture And Decorations
Travel, Tourism, Hotels & Restaurants
Household Products
Other
24. 24Source: AdOcean 2013.08-2014.01
Share of campaigns by sectors – Lithuania
19.38%
13.85%
8.92%
7.55%5.53%
4.43%
3.91%
3.86%
3.72%
3.67%
3.38%
2.83%
2.70%
2.62%
2.31%
0.73%
10.60%
Trade
Leisure Time
Finance, Insurance, Brokerage
Automotive
Food
Personal Care and Hygiene
Media, Books, CD & DVD
Telecommunications
Beverages and Alcohol
Pharmaceuticals
Real Estate
Clothing & Accessories
Computers and Audio Video
Household Equipment, Furniture And Decorations
Travel, Tourism, Hotels & Restaurants
Household Products
Other
25. 25Source: gemiusDirectEffect 2013.08-2014.01
Share of ad impressions by sectors – Poland
19.77%
18.73%
13.10%9.74%
8.00%
6.09%
4.59%
3.45%
2.12%
2.09%
1.78%
1.48%
1.22%
1,06%
0,84%
5.94%
Telecommunications
Automotive
Finance, Insurance, Brokerage
Trade
Food
Personal Care and Hygiene
Household Equipment, Furniture And Decorations
Leisure Time
Pharmaceuticals
Clothing & Accessories
Beverages and Alcohol
Computers and Audio Video
Media, Books, CD & DVD
Household Products
Travel, Tourism, Hotels & Restaurants
Other
26. 26Source: gemiusDirectEffect 2013.08-2014.01
Share of ad clicks by sectors – Poland
20.75%
12.90%
12.68%
10.42%
7.61%
7.58%
4.80%
4.12%
3.12%
2.92%
2.62%
2.12%
1.72%
1.36%
0.64%4.64%
Telecommunications
Automotive
Personal Care and Hygiene
Food
Finance, Insurance, Brokerage
Trade
Leisure Time
Pharmaceuticals
Beverages and Alcohol
Household Equipment, Furniture And Decorations
Household Products
Clothing & Accessories
Computers and Audio Video
Travel, Tourism, Hotels & Restaurants
Media, Books, CD & DVD
Other
27. 27Source: gemiusDirectEffect 2013.08-2014.01
Share of campaigns by sectors – Poland
13.49%
12.73%
11.70%
10.74%
9.02%
8.60%
6.88%
5.02%
3.58%
2.96%
2.62%
2.27%
1.93%
1.86%
1.65%
4.96%
Food
Telecommunications
Personal Care and Hygiene
Finance, Insurance, Brokerage
Trade
Automotive
Leisure Time
Pharmaceuticals
Beverages and Alcohol
Household Equipment, Furniture And Decorations
Clothing & Accessories
Household Products
Media, Books, CD & DVD
Computers and Audio Video
Travel, Tourism, Hotels & Restaurants
Other
28. 28Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Romania
11.74%
7.73%
7.28%
7.11%
5.83%
4.80%
4.11%
4.01%
2.87%
2.31%
2.22%
2.06%
1.86%
1,35%
1.16%
1,07%
32.49%
Automotive
Finance, Insurance, Brokerage
Computers and Audio Video
Trade
Personal Care and Hygiene
Pharmaceuticals
Household Products
Media, Books, CD & DVD
Beverages and Alcohol
Household Equipment, Furniture And Decorations
Food
Travel, Tourism, Hotels & Restaurants
Leisure Time
Clothing & Accessories
Real Estate
Telecommunications
Other
29. 29Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Romania
15.68%
9.14%
6.71%
5.91%
5.82%
5.82%5.23%
4.36%
3.94%
2.76%
2.56%
2.56%
1.79%
1.63%
1.53%
0,78%
23.79%
Personal Care and Hygiene
Trade
Computers and Audio Video
Pharmaceuticals
Media, Books, CD & DVD
Automotive
Beverages and Alcohol
Finance, Insurance, Brokerage
Food
Telecommunications
Clothing & Accessories
Household Products
Leisure Time
Household Equipment, Furniture And Decorations
Travel, Tourism, Hotels & Restaurants
Real Estate
Other
30. 30Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Romania
10.75%
9.41%
7.80%
6.29%
5.57%
5.27%
5.15%4.68%
4.21%
4.13%
3.42%
2.05%
1.98%
1.56%
1.21%
0.35%
26.17%
Automotive
Computers and Audio Video
Personal Care and Hygiene
Media, Books, CD & DVD
Leisure Time
Household Products
Finance, Insurance, Brokerage
Food
Household Equipment, Furniture And Decorations
Pharmaceuticals
Beverages and Alcohol
Travel, Tourism, Hotels & Restaurants
Telecommunications
Clothing & Accessories
Trade
Real Estate
Other
31. 31Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Serbia
33.32%
10.50%
8.51%
8.42%
5.86%
5.84%
5.39%
5.13%
3.93%
2.61%
2.14%
1.96%
1.66%
1,04%
0,36%
0,20%
3.12%
Telecommunications
Finance, Insurance, Brokerage
Automotive
Personal Care and Hygiene
Trade
Media, Books, CD & DVD
Leisure Time
Food
Travel, Tourism, Hotels & Restaurants
Computers and Audio Video
Beverages and Alcohol
Real Estate
Clothing & Accessories
Household Equipment, Furniture And Decorations
Household Products
Pharmaceuticals
Other
32. 32Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Serbia
34.00%
12.32%
8.31%
7.62%
6.87%
6.58%
6.11%
3.94%
2.98%
1.99%
1.93%
1.77%
1.60%
1,35%
0,65%
0,50%
1.48%
Telecommunications
Personal Care and Hygiene
Food
Finance, Insurance, Brokerage
Automotive
Media, Books, CD & DVD
Trade
Clothing & Accessories
Travel, Tourism, Hotels & Restaurants
Leisure Time
Real Estate
Household Equipment, Furniture And Decorations
Computers and Audio Video
Beverages and Alcohol
Pharmaceuticals
Household Products
Other
33. 33Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Serbia
25.19%
11.18%
8.69%
7.92%
7.27%
7.10%
6.15%
5.14%
3.43%
3.43%
3.37%
2.13%
1.77%
1.42%
0,65%
0,53%
4.61%
Telecommunications
Finance, Insurance, Brokerage
Trade
Personal Care and Hygiene
Food
Automotive
Leisure Time
Media, Books, CD & DVD
Travel, Tourism, Hotels & Restaurants
Real Estate
Beverages and Alcohol
Clothing & Accessories
Computers and Audio Video
Household Equipment, Furniture And Decorations
Household Products
Pharmaceuticals
Other
34. 34Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Slovakia
23.51%
18.78%
14.13%
7.62%
6.54%
5.90%
4.12%
3.62%
3.50%
1.27%
1.10%
0.90%
0,50%
0.33%
0.25%
0.21%
7.73%
Telecommunications
Finance, Insurance, Brokerage
Trade
Automotive
Clothing & Accessories
Personal Care and Hygiene
Food
Household Equipment, Furniture And Decorations
Beverages and Alcohol
Computers and Audio Video
Travel, Tourism, Hotels & Restaurants
Real Estate
Pharmaceuticals
Media, Books, CD & DVD
Household Products
Leisure Time
Other
35. 35Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Slovakia
34.55%
17.92%9.96%
7.25%
7.13%
3.73%
3.61%
3.44%
2.48%
1.25%
1.23%
0.69%
0,60%
0,34%
0,30%
0,20%
5.32%
Telecommunications
Finance, Insurance, Brokerage
Trade
Personal Care and Hygiene
Automotive
Beverages and Alcohol
Clothing & Accessories
Food
Household Equipment, Furniture And Decorations
Household Products
Computers and Audio Video
Pharmaceuticals
Real Estate
Leisure Time
Travel, Tourism, Hotels & Restaurants
Media, Books, CD & DVD
Other
36. 36Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Slovakia
15.57%
13.73%
10.77%
10.52%7.04%
4.19%
3.83%
3.68%
3.52%
2.96%
2.65%
2.25%
2.14%
1.89%
1.89%
1,84%
11.54%
Finance, Insurance, Brokerage
Trade
Telecommunications
Automotive
Personal Care and Hygiene
Travel, Tourism, Hotels & Restaurants
Food
Clothing & Accessories
Household Equipment, Furniture And Decorations
Computers and Audio Video
Pharmaceuticals
Beverages and Alcohol
Media, Books, CD & DVD
Real Estate
Household Products
Leisure Time
Other
37. About the report 3
Chosen market sectors 6
Methodology and definitions 36
Content
38. 38
Methodology (1/2)
➜ The source of the data is gemiusDirectEffect/AdOcean research, which is one of the most frequently used advertisement monitoring
systems in the CEE region.
➜ From the analyses all self-promotion campaigns were removed (it is campaigns with low priority, which are used to make use of
impressions which would be lost for any commercial or exclusive campaigns). Self-promotion campaigns are used only in AdOcean system.
➜ Formats typical for mailing were excluded from the research.
➜ Every campaign having place in the analyzed period was included in the research, except the ones that had less than 1000 impressions in
the analyzed period.
➜ The presented data on ad impressions and ad clicks are cookie events.
➜ In market sectors, the „other” category contains all the remaining sectors not defined in the research and all other sectors where the
number of campaigns from that sector was smaller than 5 in the analyzed period.
39. 39
Methodology 2/2
17 market sectors were distinguished for the research:
➜ Clothing & Accessories (clothes, shoes, jewelry, bags)
➜ Automotive (cars, trucks, patrol, gas, tires, motors, bicycles)
➜ Beverages and Alcohol (juices, beers, soda, wine, champagne, energy drinks, vodka, mineral water, tea, coffee)
➜ Computers and Audio Video (notebooks, computer accessories, CD players , cameras)
➜ Finance, Insurance, Brokerage (banks, insurance, credit institutions)
➜ Food (sweets, cakes, bread, rolls, meat, fruits, vegetables, rice, noodles)
➜ Household Equipment, Furniture And Decorations (furniture, small household goods, dishes)
➜ Household Products (washing powders, air freshener, washing up liquid)
➜ Leisure Time (cinema, theatre, toys, concerts)
➜ Media, Books, CD & DVD (movies, television stations, radio stations, audiobooks)
➜ Personal Care and Hygiene (cosmetics, perfumes, eyeliners, lipsticks, massage, all body care products, all make up products, body lotions)
➜ Pharmaceuticals (vitamins, antibiotics, pain killers, all pills and medicine equipment)
➜ Real Estate (real estate agencies, housing associations, developers)
➜ Telecommunications (internet, mobile phones, mobile network)
➜ Trade (super-and hypermarkets, shops, warehouses, video rental )
➜ Travel, Tourism, Hotels & Restaurants (hotels, public transport, buses, trains, planes, travel agencies)
➜ Other
40. 40
Definitions of concepts
➜ Creative – a graphic, static or dynamic, advertisement placed on websites.
➜ Campaign – a marketing campaign in which specific creatives are displayed.
➜ Ad impression – a single instance of a creative being displayed.
➜ Ad click – a single instance of a creative being clicked.
➜ Share of campaigns by sectors - the percentage of campaigns in a given sector in the total number of campaigns.
➜ Share of ad impressions by sectors – the percentage of cookie impressions for a given sector in the total number of impressions.
➜ Share of ad clicks by sectors – the percentage of cookie clicks for a given sector in the total number of clicks.