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Global attractiveness brazil recruitment def

Global attractiveness brazil recruitment def

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Brazil's time has come!
Brazil is emerging, so more and more companies are moving to Brazil. As a result we already see a shortage of talent in Brazil developing. Recruiting in Brazil is getting more difficult and recruiting to Brazil a interesting option. This presentation shows how to recruit to Brazil. What makes Brazil globally attractive and how to recruit in Brazil.
To be successful in Brazil you have to know your facts and know your recruitment intelligence. Brazil’s time has come….don’t miss it.

Brazil's time has come!
Brazil is emerging, so more and more companies are moving to Brazil. As a result we already see a shortage of talent in Brazil developing. Recruiting in Brazil is getting more difficult and recruiting to Brazil a interesting option. This presentation shows how to recruit to Brazil. What makes Brazil globally attractive and how to recruit in Brazil.
To be successful in Brazil you have to know your facts and know your recruitment intelligence. Brazil’s time has come….don’t miss it.

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Global attractiveness brazil recruitment def

  1. Ranking Global Attractiveness To measure the Global Attractiveness of different countries, the following question is asked to the international mobile workforce: Which countries would you consider working in abroad? • Globally 199 million people would like to work in Brazil. • Brazil is globally ranked 22th. • Brazil is most popular in: • Panama 6th position • Ivory Coast 7th • El Salvador 8th • Guatemala 8th • France 11th Source: Global Talent Mobility Survey 2011
  2. Much global competition On average, the global workforce prefers 7,8 countries to work in. Potentials for Brazil prefer -on average- 15,5 other countries. The competition on the global labor market is high and very divers for Brazil. The biggest competitors are the English speaking countries like the USA, UK, Canada and Australia. In volume and similarity we see Portugal (due to the historical connection) and emerging markets like Russia, South Africa and China. In similarity we see countries from the same geographical area like El Salvador and Panama and the more ‘adventurous’ countries in Africa. Source: Global Talent Mobility Survey 2011
  3. Global potential Brazil 50% of the labor potential of Brazil lives in India and China The most labor potential (in volume) for Brazil lies in India. A quarter of everybody that wants to work in Brazil lives there, followed by China (24%) and the USA (13%). Portuguese love Brazil Brazil is six times more popular with Portuguese than average. Brazil is more than average popular in the USA, Canada, Guatemala and Ivory Coast. Source: Global Talent Mobility Survey 2011
  4. Popular industries & occupations Source: Global Talent Mobility Survey 2011
  5. Characteristics potentials for Brazil Source: Global Talent Mobility Survey 2011
  6. Mobility drivers to Brazil Country Value Drivers (CVD) The most import reason for the global talent that wants to work in Brazil is the ‘opportunity to broaden experience’, followed by ‘better career opportunities’ and ‘challenging oneself’. Looking at the country value drivers to Brazil, it’s notable that - in general - more than average all kind of drivers are mentioned. Only ‘to have a better standard of live’ scores less. Ambitious and focused on career The overall view that appears is that people wanting to go to Brazil are ambitious and focused on work and career. Elements as getting a better standard of living, culture, language and ‘starting a new life’ are not the main drivers. Source: Global Talent Mobility Survey 2011
  7. Top-10 relocation information Talent that is interesting in Brazil, has more need (+15%) for information, than the global average. They make a calculated choice for a country and a company. For Brazilian companies who like to attract talent on the global market, it’s important to share full information with their potential talent. The most important information is about housing and living. 64 Percent of Brazilians talent requests information about the standard of living, followed by accommodation (61%). A online community and a special section on the website for foreigners is least needed. Source: Global Talent Mobility Survey 2011
  8. Preferred cities and employers attractive to Brazillians potentials Source: Global Talent Mobility Survey 2011
  9. To stay for a long time More than three quarters of the potential talent prefers a fixed contract, followed by a temporary contract of 12 months or longer. That’s a logical result of the question: How long are you willing to stay abroad? Almost half of the talent (43%) wants to stay for 5 years or more. Only 11 percent is looking for a challenge for 1 year or less. A temporary contract of flexible contract through a temporary agency would be a great Solution for this group. Source: Global Talent Mobility Survey 2011
  10. Career > employer brand We asked Brazilians “Which factors are important to you in your next job?” The number one choice is ‘good career opportunities’, followed by ‘good salary’ and ‘good working atmosphere’. In comparison to the global workforce, are Brazilians more focused on ‘career opportunities’, ‘challenge of the job’, ‘responsibility and skilled managers’. Their scope is on the future, with important other motivators as ‘good salary’ and ‘good working atmosphere’. Interesting to see is that, in comparison to other countries, ‘good education’, ‘variation in work’, ‘employer benefits’, ‘international scope’ and the ‘employer brand’ is less important. Brazilians prefer a career over an employer brand. Source: Global Talent Mobility Survey 2011
  11. Number 1 recruitment channel: internet We asked the Brazilian workforce “Which sources would you use when looking for a new job?” The most used recruitment channel in Brazil are jobs websites, followed by the ‘company website’. Those two channels dominate the landscape of recruitment channels. Also online communities score more than average, in comparison to the global average. It’s remarkable that search engines score less than average, because the internet adoption as recruitment channel in Brazil is high. In comparison to the global average, Brazilians still use papers to look for a new job. Also their personal network scores high. Jobfairs and career events Stay behind in comparison to the global average. Source: Global Talent Mobility Survey 2011
  12. Global attractiveness Brazil Brazil is hot, emerging en climbing on the global ranking of popular countries to work in. Number 22 globally and a total of 199 million people of the global workforce wanting to work in Brazil. The global completion is high and divers. Brazil is considered among more than 15 other countries. Main competitors are the English speaking countries, other emerging markets, the regional area and the more ‘adventures’ countries. Half the global potentials for Brazil live in India and China. What combines talent that wants to work in Brazil, is that they are ambitious and primary focused on work and career. For international recruiting companies in Brazil, it is important to be open and complete with information and to give much attention to important relocation information. Rio de Janeiro and São Paulo are important cities that attract global talent. These cities should be visible in the promotion of Brazil. Brazil’s star is rising. With a good organization of the World Soccer Championship and Olympics, Brazil will be more top of mind, more a primary choice and get even a sharper global profile. Brazil’s time has come….
  13. Curious in your country? I have put this presentation online to get in contact with everybody who wants to know more about: Global recruiting Global labor city profiling/marketing Global labor country profiling/marketing Global employer branding (EVP) Global recruitment intelligence Please follow me or contact me: Geert-Jan Waasdorp Global Recruitment Intelligence Consultant Founder of Intelligence Group http://nl.linkedin.com/in/waasdorp @waasdorpigi Geert-Jan@intelligence-group.nl More information about the data, look at: http://www.intelligence-group.nl/files/51113/GlobalRecruitmentIntelligence.pdf
  14. Countries we all know about: • Algeria • Australia • Austria • Bahrain • Belarus • Belgium • Bosnia • Brazil • Bulgaria • Cameroon • Canada • China • Croatia • Czech Republic • Denmark • East Africa • Egypt • El Salvador • Estonia • Finland • France • Germany • Ghana • Greece • Guatemala • Hungary • India • Indonesia • Ireland • Israel • Italy • Ivory Coast • Jordan • Kazakhstan • Kenya • Kuwait • Latvia • Lebanon • Lithuania • Luxemburg • Malaysia • Morocco • Nigeria • Norway • Oman • Panama • Philippines • Poland • Portugal • Qatar • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovenia • South Africa • Spain • Sweden • Switzerland • Tunisia • Ukraine • United Arab Emirates • United Kingdom • USA And much more…
  15. Cities we all know about: • Abu Dhabi • Adelaide • Amsterdam • Antwerp • Athens • Atlanta • Auckland • Bangkok • Barcelona • Basel • Beijing • Bergen • Berlin • Bern • Birmingham • Bordeaux • Boston • Brisbane • Brussels • Budapest • Buenos Aires • Caïro • Calgary • Canberra • CapeTown • Chicago • Cologne • Copenhagen • Dallas • Doha • Dresden • Dubai • Dublin • Düsseldorf • Edinburgh • Estocolmo • Florence • Frankfurt • Geneva • Glasgow • Gothenburg • Graz • Hamburg • Helsinki • HongKong • Houston • Istanbul • Jakarta • Jeddah • Johannesburg • Kiev • Kraków • Kuala Lumpur • Las Vegas • Lausanne • Lisbon • Liverpool • Ljubljana • London • Los Angeles • Luanda • Luxemburg • Lyon • Madrid • Málaga • Manchester • Manila • Marseilles • Melbourne • Miami • Milan • Minhen • Monaco • Montreal • Moscow • Mumbai • Munich • New York • Nice • Ontario • Oslo • Ottawa • Paris • Peking • Perth • Prague • Quebec • Riga • Rio de Janeiro • Rome • Rotterdam • Salzburg • San Diego • San Francisco • San José • San José de Costa Rica • San Salvador • Santiago • São Paulo • Seattle • Seoul • Shanghai • Singapore • Sint Petersburg • Sofia • Stavanger • Stokholm • Stuttgart • Sydney • Taipei • Tel Aviv • Tokyo • Toronto • Toulouse • Turin • Valencia • Vancouver • Vantaa • Venice • Vienna • Vilnius • Warsaw • Washington DC • Wellington • Zagreb • Zürich And much more…
  16. Companies we all know about: • GE • ABB • Accenture • Adidas • Alstom • Amazon • Apple • AT&T • Audi • BASF • Bayer • BBC • Blizzard Entertainment • BMW • Boeing • Bosch • BP • Chevron • Cisco • Citigroup • Coca Cola • Credit Suisse Group • Daimler • Danone • Dell • Deloitte • Deutsche Bank • DHL • EADS Airbus • Ericsson • Ernst & Young • Exxon • Facebook • Ford • Gazprom • General Motors • Goldman Sachs • Google • Halliburton • Heineken • Henkel • Hilton • HP • HSBC • IBM • Ikea • Intel • JP Morgan • KPMG • Loreal • Lufthansa • Maersk • McKinsey • Mercedes • Merck • Microsoft • Nestle • Nike • Nokia • Novartis • Oracle • Orange • P&G • Pfizer • Philips • Porsche • PwC • Roche • Samsung • SAP • Schlumberger • Shell • Siemens • Sony • Starbucks • Telefónica • Texas Instruments • Total • Toyota • UBS • UN • Unilever • Vodafone • Volkswagen AG • Volvo • Walmart • Yahoo And much more…

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