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Cielo Talent Acquisition Summit London 2019

Cielo Talent Acquisition Summit London 2019

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Candidate Experience is about the Candidate Perspective
The European Candidate Experience Formula

During the Cielo Talent Acquisition Summit for European Recruitment Leaders in London, Intelligence Group presented The European Candidate Experience Formula. To win the European war for talent, employers need to provide the best candidate experience. To do so, they need to know and exceed the local candidate expectations. The trick lies in (1) knowing and managing the local candidate expectations and (2) the right candidate preparation.

Candidate Experience is about the Candidate Perspective
The European Candidate Experience Formula

During the Cielo Talent Acquisition Summit for European Recruitment Leaders in London, Intelligence Group presented The European Candidate Experience Formula. To win the European war for talent, employers need to provide the best candidate experience. To do so, they need to know and exceed the local candidate expectations. The trick lies in (1) knowing and managing the local candidate expectations and (2) the right candidate preparation.

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Cielo Talent Acquisition Summit London 2019

  1. 1. The European Candidate Experience Formula
  2. 2. Intelligence Group  Recruitment data & tech company  Specialized in demand & supply  GTAM, N=64.000 in 28 European countries
  3. 3. The European Candidate Experience Formula
  4. 4. The European Candidate Experience Formula Ukraine 1,6 Europe 2,9 Slovakia 1,9 Germany 4,1 Denmark 4,5 Ukraine 1,5 Europe 3,5 Slovakia 2,0 Germany 4,8 Sweden 4,7 Application process in weeks Ukraine 1,6 Europe 3,1 Slovaki a 2,0 United Kingdom 3,6 Germany 4,3 Denmark 4,4 United Kingdom 3,3 United Kingdom 4,0
  5. 5. The European Candidate Experience Formula Europe 2,7 Europe 2,6 Slovakia 2,0 Latvia 2,1 Belgium 3,5 Europe 2,6 Slovakia/ Latvia 2,1 Belgium 3,8 United Kingdom 2,3 France 4,0 Job interviews Slovaki a/ Latvia 2,1 United Kingdom 2,4 Belgium 3,6 France 4,2 United Kingdom 2,4 France 4,4
  6. 6. The European Candidate Experience FormulaExpected interviews x expected time of procedure [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRA… [CELLRANGE] [CELLRANGE] [CEL LRA… 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 Jobinterviews Application procedure in weeks Expectations: job interviews & application procedure
  7. 7. Candidate (and Hiring Manager) Preparation
  8. 8. Realistic Job profiling (spielwork.nl)
  9. 9. The European Candidate Experience Formula Expectations in the application process EU Personal feedback on my application Short application process Reasons for rejection Easy (online) application procedure Sufficient opportunities to present what I bring to the table Interaction with employer on a equal footing Interviewer who prepared the job interview well Approachability of recruiter/employer Meeting with line/team/hiring manager Meeting with team members/colleagues 49% 35% 31% 31% 30% 26% 23% 23% 20% 19%
  10. 10. The European Candidate Experience Formula Application process-personal feedback on application
  11. 11. The European Candidate Experience FormulaApplication process UK Application advice after rejection Reasons for rejection Weekly update on procedure/ status of application Opportunity to get in touch with/meeting hiring employer after working hours Sufficient opportunities to present what I bring to the table Interaction with employer on an equal footing Top 3 most typical for UK Top 3 least typical for UK
  12. 12. The European Candidate Experience Formula Application process-sufficient opportunities to present what I bring to the table
  13. 13. The European Candidate Experience FormulaApplication process differences in gender Typical for men Typical for women 1. Interviewer who looked me up on social media 2. Meeting with the line/team/hiring manager 3. Opportunity to get in touch with/meet hiring employer after working hours 1. Easy (online) application procedure (sending in resume/covering letter etc) 2. Opportunity to shadow future colleagues to get more of a sense of the job and company 3. Short application process
  14. 14. The European Candidate Experience Formula Application process differences in age Typical for 15-34 years Typical for 50+ years 1. Application advice after rejection 2. Weekly update on procedure/status of application 3. Reasons for rejection 1. Short application process 2. Meeting with the line/team/hiring manager 3. Sufficient opportunities to present what I bring to the table
  15. 15. The European Candidate Experience FormulaWho negotiates the most and least? The most Estonia 95% Ukraine 95% Hungary 95% The least United Kingdom 68% Norway 78% Ireland 79%
  16. 16. The European Candidate Experience FormulaExaggerating salary The most Germany 43% Slovakia 38% Austria 37% The least Norway 12% Portugal 14% Lithuania 15%
  17. 17. The European Candidate Experience FormulaExaggerating salary x negotiating conditions [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRAN… [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANG…[CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE][CELLRANGE] [CELLRANGE][CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE][CELLRANGE] 10% 15% 20% 25% 30% 35% 40% 45% 60% 65% 70% 75% 80% 85% 90% 95% 100% Exaggeratingsalary Negotiating about conditions Exaggerate salary x negatiotating conditions
  18. 18. The European Candidate Experience Formula Negotiating conditions Most negotiated about Least negotiated about 1. Salary 2. (Permanent) contract 3. Working hours (per day) 1. Joining bonus 2. Company care lease 3. Package in case of eventual redundancy
  19. 19. The European Candidate Experience FormulaWinning the candidate experience • Manage the expectations of the candidate • Win the experience by focussing on the expectations • Know that expectations differ • Per country • Per occupation • Per age group • Know your target group • Assumptions are the…

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