The document discusses strategies for advocating for open access repositories more successfully. Some key points include: - Cultural change is needed to increase repository adoption, which requires engaging academics and addressing their concerns. - While setup is technically simple, populating repositories is challenging and requires advocacy efforts. - Librarians are well-positioned to advocate due to existing communication channels with academics, but advocacy approaches need to be tailored to each institution. - Targeting administrators, opinion leaders, and research funders can help drive cultural change more than focusing solely on top academics.