The purpose of this sample file is to help readers understand the format in which the business case is prepared before business analysis and planning.

2. BUSINESS CASE
Presented By

3. Agendafor Today
Project Overview & Team Vision & Mission
Define Problems
1
3
2
4
Generate Solutions Solution Affirmation
5 6
Problem Exploration

4. 01
PROJECT &
TEAM
OVERVIEW

5. TEAM OVERVIEW
2
3
S.S Reddy
Project Lead-
Development
Smita Patel
Scrum Master
Simerenjeet Kour
Project Lead-
Development
Gautam Kr. Mandal
Business Analyst
Swathi
Product Owner
Nirmal
CMO( Project Sponsor)
Ankit
Customer Success
Zohaib
Implementation SME
Rahul
Project Lead -
Development

6. 02
Vision & Mission

7. Vision & Mission
Etailer.com envisions to increase the GMV by 10 times in
the Indian e-commerce market, by 2025. We are
committed to delivering high quality product & services
with blend of diverse product portfolio, value-centric
outcomes & personalized consumer experiences.
Etailer.com aims to be the most secured,
advanced & tech- enabled common marketplace
to buy products & services online. Besides, being
constantly engaged in evolving, innovating &
channelizing the benefits to the consumers.

8. 03
PROBLEM
EXPLORATION

9. *Source | JP Morgan India Ecommerce Insights Reports_2020
*Source | JP Morgan India Ecommerce Insights Reports_2019
38
50
61
107
0
20
40
60
80
100
120
2017 2018 2019 2025
Indian E-CommerceMarket Size Trend($Billion)
12%
CAGR

10. 30 33
42
89
0
10
20
30
40
50
60
70
80
90
100
2019 2020 2021 2025
India Mobile E-CommerceMarket Size Trend($Billion)
20%
CAGR

11. 31%
15%
19%
29%
6%
Payment Method Split 2019
Card Cash Bank transfer Digital wallet Other
32%
9%
17%
38%
4%
Forecasted Payment Method Split 2023
Card Cash Bank transfer Digital wallet Other
02 01
03
04
01 02
03
04
India Payment MethodWallet Share Forecast

12. Key Takeaways
(Target-2025)
Digital wallet will be the most preferred payment mode.
Bank transfers will maintain the same growth trajectory.
Card payments will still have largest chunk of wallet share even
though the growth trajectory seems stagnant.
Cash payment transactions will be significantly reduced.

13. 04
DEFINE PROBLEMS

14. Business Model Canva
Wide Range of
products
Faster delivery time
Extensive pin code
reach
Customizable order
size.
Anyone who wants to
shop online.
70% sales from the age
category of 18 to 25.
Tier-2 & 3 cities
contribute 70% of
sales.
Key Partners Key Activities Value Propositions Relationships Segments
Key Resources
Channels
Cost Structures Revenue Strems
1. Logistics partners
2. Warehouse partners
3. SMEs
4. Channel partners
5. Payment partner(
bank payment
integration)
1. Supply chain
innovation
2. Marketing
initiatives
1. Technology
2. Delivery staffing
1. Online engagement
2. E-Mail Marketing
3. Customer Care
4. Newsletter
5. E-Tailer community
1. E- Tail Website
2. E-Tailer Mobile
App
1. Marketing
2. Technology
3. Fulfillment
1. Third party product commission sales
2. Advertisement sales
3. Affiliate Sales

15. SWOT ANALYSIS
Loyal customer base
High brand value & image
Market grip in the tier-2 & tier-3
cities
Backed by investors
No extensive online user base
Shrinking Margins
Changing payment trends
Rapid Growth of mobile & web
payments
Forward integration of services
Diversification of business
services
Low entry barriers
Rapid change in technological
landscape
Availability of goods & services
S W O T
01 02 03 04

16. Environment
UNABLE TO
CLOSE SALES AS
PER GUIDANCE
FIGURES
1
Etailer.com Business Problems & Related Symptom
Consumers preferring to pay by Card &
Wallet.
Consumers are discouraged to pay
by cash.
Consumers wish to get one stop
consumer experience solutions
with offers such as coupon,
rewards etc.
Consumers can pay by Net Banking
& COD only.
Application
3
No existing mechanismto get higher affiliate traffic.
Web & Mobile application is not integrated with payment
gateway software.
Marketing
4
No configuration for coupon &rewards enablement for
consumersto attract higherconversions.
Customers cannot check out using
Credit Card, Debit Card, Wallet, UPI &
Other digital Instruments.
Process
2

17. 05
GENERATE SOLUTIONS

18. 1
2
3
4
ENABLE MULTI CHANNEL PAYMENT
SOLUTION FOR CUSTOMERS
PARTNERING WITH EWALLET.COM
FOR PROMOTIONAL
PARTNERSHIPS & ENABLING
COUPON REFFERALS
OUR
ROADMA
ENABLE CASH BACK & REWARDS FOR
REWARDING CUSTOMER EXPERIENCE
EXPANDING AFFILIATE REACH

19. SOLUTION
AFFIRMATION
06

20. Current vs Future State
80 M 112M
110 M 1.8 B
.
1.3 X BENEFIT
CurrentFuture FutureState
COST/BENEFITANALYSIS
NPV1.06 B
15 X BENEFIT
IRR 5033%
ROI 1742%
COST/BENEFITANALYSIS

21. THANKS!