• An attitude can be as a positive or negative
evaluation of people, objects, event, activities,
ideas, or just about anything in your environment
• It is a psychological tendency that is expressed by
evaluating a particular entity with some degree of
favor or disfavor.
• Jung's definition of attitude is a "readiness of the
psyche to act or react in a certain way
DEFINITIONS
Positive attitude
A person with positive attitude
• is always optimistic about things
• Finds something good in every situation
• Takes mistake as a valuable step towards
success
• Faces problem as a challenge
• Is usually happy and satisfied
NEGATIVE ATTITUDE
A person with a negative attitude:
• Always finds something bad about the situation
• Put blames on other people
• Takes his mistakes as a failure
• Does not adapt to change easily
• Is usually frustrated and pessimist about things
ABC MODEL OF ATTITUDE
ATTITUDE
AFFECTIVE
BEHAVIOURAL
COGNITIVE
(Feelings and emotion
based)
(Actions towards that object)
(Perception and beliefs)