Attached presentation is for IOS mobile app design called Hidden Beans App. It contains wireframes, go-to market strategy and pre-launch activities

1. “Anything is possible with a good cup of coffee.”

2. Gaurav Tater
Workplace (Past & Present):
Education:
University of Southern California
(M.S in Engineering Management.)
University of Mumbai
(Bachelors in Electrical Engineering)

3. Passion
My Ist Love

4. Interests
Love to travel

5. ProblemProblem
In mood for
some good coffee…

6. Persona
Pablo Estrada
Coffee Fanatic - “I am Happy to be Alive.Living is awesome.”
Status: Married
Age: 36
Marketing Director
San Francisco
Tech Savvy,
Electrical Engineer,
Loves to surf web, uses
iPhone Apps
Makes
coffee every morning
(uses it is as a stress
relieving activity) by using
different kind of coffee
beans every
Spends 20
mins a day surfing web
to locate new cafés by
browsing Eater SF, mission
blog, yelp, rego
Love to try out new
coffee shops, restaurants,
cooking, working on his
1973 car on weekend

7. Wireframes

8. Sign up Page

9. Coffee Shop Search Results

10. Coffee Shop Details

11. Pre-Launch Activities

12. Pre-Launch Activities
SEO
Social Networks
Food Blogs
Ads on relevant Apps &
Widgets
Key Metrics to be tracked
per channel
Conversion rate (%)
Traffic (#)
Cost per acquisition ($)

13. Marketing Funnel
Acquisition (No of App Downloads)
Acquisition(No of users Opened App 1st time)
Activation (No of users made search +
clicked on coffee shop 1st time)
Activation (No of users Sign Up)
Retention (No of users that made search more
than 2 times in a month on different days)
10,000
2,000
4,000
8,000
10%
20%
40%
80%
100%
1,000

14. Mobile Ads
Creating premium pages for coffee shops so that they
could show up for prime placement on the search list
Opening the analytics to businesses to learn more about
what the users like more about coffee shops
Monetization Strategy

15. Hidden Beans
“Anything is possible with a good cup of coffee”
Thank You!
Contact Me:
tatergaurav@alumni.usc.edu
www.gauravtater.com
www.linkedin.com/in/tatergaurav