Presentation
on
“Kingfisher Airlines”
Presented By-:
Gaurav Patel
Taxila Business School, Jaipur

About Kingfisher Airlines…..……
 Kingfisher Airline was establish in 2003. But It was started in 2005.
 Kingfisher Head office Located in Ville Parle Mumbai But its
Registered office in Bangalore.
 Kingfisher Has been Certified as being one of six Airlines in the
world to have a five star Rating from Skytrax.
 By early 2012, the Airline losses of over 7,000 crore Due to Strike &
other Problem.
 Domestic Destination – 63 (2011)
 International Destination -8(2011)

Swot Analysis
 Strong brand value and reputation in the minds of the consumer.
Strength  UB group as the parent company.
 Quality service and innovation.
 More than 80 destinations.
 Less than 100 people (employees) per aircraft.

Swot Analysis
 Strong brand value and reputation in the minds of the consumer.
Strength  UB group as the parent company.
 Quality service and innovation.
 More than 80 destinations.
 Less than 100 people (employees) per aircraft.
 High maintenance cost at ground and airline.
Weakness  High ticket pricing (KF First & Class).
 Tough competition from Indian as well as international players.
 Heavy Debt.

Swot Analysis
 If able to survive for a couple of years, then can have a big
OPPORTUNITIES market share.
 Expanding tourism business.
 Reputation of providing the best Quality & Services in Indian
skies.
 Growth in air travel, with businesses and markets doing better.

Swot Analysis
 If able to survive for a couple of years, then can have a big
OPPORTUNITIES market share.
 Expanding tourism business.
 Reputation of providing the best Quality & Services in Indian
skies.
 Growth in air travel, with businesses and markets doing better.
 Rising Fuel Costs.
Threat  Rising Labour Costs.
 Other low cost airlines providing better services.
 Government initiatives in railways with fast running trains
like Duronto.
 Economic slowdown.

Problems……...
 MANAGING THE TRANSITION: KEEPING ALL STAKEHOLDERS
ENGAGED
 Cut-throat fares, high fuel prices, and high taxes..
 Air India was responsible for the cut-throat fares that started the price competition
which forced all the airlines to lower prices.
 The domestic airlines are projected to report a combined loss of $2.5 billion
( 1,250 crore) by end of this fiscal (2011-12).
 Strike Problem.
 Cancellation of flights.
 Lack of Management.
 Dissatisfaction of Loyal costumer.
 Increasing Loss Day by Day (Rs. 470 Crore 2011)

Suggestion to KFA Continue……...
1) Meet the expectations of its customers so that they continued to
patronize its products and services and also encourage others to do
the same.
2) Keep it worthwhile for the suppliers of the necessary Resources to
continue to do business with the organization.
3) Meet the aspiration of its employees so that they were motivated to
contribute to the organization and also help attract and retain the
necessary talent for future growth. And
4) Comply with expectation of the society/community both in terms
of legal compliance as well as a good corporate citizen.