1. Google Adwords:
BASICS:
Introduction – A channel or platform developed by Google to help you in marketing of your products,
services etc.. in Google search engine or its affiliate sites* by showing text ads or rich graphic ads
which will appears when some one will search for the keywords or phrases relevant to your services,
products you offering.
* affiliate sites are the Google approves advertisement sites.
How much Google Adwords will cost?
There is no fixed price for that. You will charged whenever there is a click on your ad. This is called
Pay Per Click.
How can you expand your business or increase your sales from Google Adwords?
Let's take an example to clear this :
Our company is offering a software named “ bulk email software “ in India
Software cost - $500
Our investment in Adwords - $1000/month
We select a keyword “bulk email software India” which costs $1 per click
Now whenever people search for bulk email software India, our ad will be show as impressions*.
*Impression is no of times our ad will be shown.
$1000 is our budget for month, keyword we select is “bulk email software India” which will costs $1
per click.
NO. of clicks we get 1000
Now let assume 10% conversion rate means out of 1000 clicks, only 100 clicks purchased that software
.
Software costs $500, for 100 purchased we earn $50,000
Now we again reinvest $1000 or may be more and procedure continues.
Why only Google Adwords :
Google are available in more than 100 languages.
#1 Search engine over 20 countries.

2. There is no min spend.
You have complete access to control your budget.
You can pause/resume our ads anytime and also can end anytime.
Your ads only appears when some one search for it.
You don't pay to Google unless people click on it.
What's you need to use Adwords:
Only you need is a Google account and Credit card.
Getting Started :
Set your target market:
What's your services or products category.
What's your target area.
Who are your customer.
Keyword Analysis or Research:
It's a main section which play vital role in campaign success. Your Return on Investment (ROI)
depends on this section.
Let's read and review hot to select the perfect ad-words keywords.
First of all write down the 5 phrases relevant to your products and services.
For example our product is “ bulk email software “
While starting keyword analysis on tool Google Keyword Planner which is totally free to use. You need
to understand Bid Rate, Searches per Month, Competition level of a keyword.
Bid rate of a Keywords is the maximum cost per click of that keyword. Like if your keyword Bid Rate
is $20 then you will charged $20 for every single click.
Searches per Month of a keyword is the estimation of average search of that keyword in a month.
Competition level of a keyword is the chances of your ad visibility on that keyword. Low competition
more time your ad will show when ever there is a search on that keyword.
Let's take an example. Have a look on the following keywords selected by keywords planner tool.
Keywords Searches per Month Bid Rate (Rs) Competition
Bulk Mailer 1620 343.7 High
Mail Software 3880 364.75 Medium
Bulk Email 1580 82.16 High

3. There are four types of matching we can use :
• Broad Match
• Phrase Match
• Exact Match
• Negative Match
Broad Match
Let's assume that our bidding keyword is “ Bulk Email”
Then our ad will be appear when people search for :
Send email in bulk
Software for email in bulk
Phrase Match
Same bidding keyword is “ Bulk Email”
Then our ad will be appear when people search for :
Manage your bulk email
Bulk email service provider
Bulk email Marketing software
Software for bulk email
Exact Match
Assuming bidding keyword is “ Bulk Email”
Then our ad will be appear when people search for :
Bulk Email
Negative Keywords
This is used to filter your traffic which you don't want.
Like our software is not free and we don't want to show our ad when someone search with “free” word.
By putting minus sign “-”
– Free
Your ad will not appear when someone search for :
Free bulk email software
Bulk email software free

4. Points to remember while doing keywords analysis:
• Have a look on competitors targeted keywords by searching your product relevant keywords
and refreshing the results.
• Try to choose the keywords which are low competitive.
• Use Google Keyword Planner tool for keyword analysis.
• Imagine yourself as a customer and think what your will type in search box for same product.
• Make a list of 50 keywords atleast in notepad.
Adwords Account Setup and How to create a Campaign:
Step 1 Go to https://www.google.com/adwords/
Click in “Start Now”
Step 2 A next page will open. You need to fill the following things:
Enter Your email - Insert your Google account email (Create new one if you don't have)
Country – Select your country
Time Zone – Select your time zone
Currency – Select the currency according to your country.
Have a look on the snapshot given below of step 2

5. Step 3 A new page will open asking for your password as shown below. Insert the password and click
sign in.

6. Step 4 A page will open having option of “ Create your first campaign” on left side as shown in
image below. Click on it.
Step 5 A page will open name as “ Search Network and Display Select – Standard ”

7. Fill the section given in above snapshot:
Campaign Name – Give a Name to your Campaign
Type of campaign – Select the network type :
For this your have 3 options:
Search Network only
Display Network only
Search Network with Display Select (Recommended for newer advertisers)
For in details comparison of each campaign type please visit
https://support.google.com/adwords/answer/2567043?hl=en
Networks –
Select Google Search network to see your ads in search engine
Select Google display network to see your ads in affiliate sites too.
affiliate sites are the Google approves advertisement sites.
If you scroll down then there are more queries as shown in below snapshot:
Location – Select the location where you want to show your ads.
Below location there will be section of language, bid strategy and budget per day as shown in below
snapshot.
Language – Select the language of your ad.
Bid Strategy – 2 options are there:
I will manually sets my bids for clicks – choosing this your will set manually MCPC (Maximum cost
per click)

8. Adwords will set my bids to help maximize clicks within my target budget – Automatic selection of
bids to get maximum clicks.
I will prefer you manually bids for clicks.
Budget – Enter your per day budget.
If you scroll down your will see a section of ad extension: Location, sitelinks, call
Select the location if you want to show your location in ad, call if you want to show your number in
ads, sitelinks to show links sections.

9. Atlast click on “ Save and continue”.
Step 6 A new page will open named “ create a group”. Have a look on snapshot.
Name this ad group - Give a name to your group.
Create an ad -
This section will consists of your ads detail:
Headline – A 25 characters Headline
Description 1 – 2 lines of 35 character
description 2 – Second description if you want to rotate the description.
Display URL – URL you want to display
Landing page – Page open when user click on the ad
Have a look on sample ad consists of all above terms.

10. How to write effective ads in Adwords
• Always use keywords in Headline and Description line
• Always remember to put Benefits 1st
and feature 2nd
• Always capitalize your first letter of display URL
• Ad location if your target is location based
Step 7 – Insert the keywords on which you want to show your ads.
You may use match types as we discussed above i.e broad, phrases, exact and negative.
You can add 20 keywords in an ad group. Place the keywords.
Try to avoid single work keywords.
Have a look on snapshot of this step.

11. It's all done. For payment section. You just need to insert credit card details .
Let take a quick overview of perfect Google adwords accounts structure image given below:
Account
Campaign A Campaign B
Ad Group A1 Ad Group A2 Ad Group B1 Ad Group B2
Car Accessories!
ABC Car Audio & Accessories Limited
Keyword list
car speaker reviews
mid bass speaker
component speaker
Keyword list
car speaker reviews
mid bass speaker
component speaker
Keyword list
car speaker reviews
mid bass speaker
component speaker
Keyword list
car speaker reviews
mid bass speaker
component speaker

12. Mistakes You should Avoid while creating ads in Google Adwords
Mistake 1
What's wrong in this image?
"Smith Telecommunications" - Who are
you?
This will gives you:
• High Bid Price
• Low CTR
It should be like
Mistake 2
Never bring your visitors to your homage page. We have just 5-10 second to make impression on
visitors.
This will spend more money as landing page is not relevant to your ads and low quality score too.

13. Mistake 3
Lead to high Bid Rate
Waste your money
Waste visitor time.
Filter out these keywords as they indicate non buying keywords:

14. How to optimize your Landing page:
Lading page selection
Always select specific product or category page which describe your product instead of homepage.
Page Headline
– Compelling and eye catching
– Relevant to your ad
– Keyword should be in headline
Uniqueness
– Describe benefits of your products in bullet points
Content Readability
– Content should be in 10 or 12pt size
Attract or Engage the customer
– Display pictures or video to demonstrate the benefits/step by step guide of your product
Build Trust or Confidence
– Testimonials
– VISA / MasterCard Logo
– PayPal verified / WorldPay logo
– Footer links
– Terms of service
– Refund / Return Policy
– Contact us
– Privacy Policy / Anti spam policy
– SSL Certificate and Logo
Any questions? Just email me!
agaurav167@gmail.com
or visit
www.onlinemarketingtipz.com