The document discusses using social media for business and provides statistics and recommendations for major platforms. It examines Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram, highlighting key user metrics and engagement tactics for each. The document emphasizes learning about your audience, choosing platforms wisely, and using hashtags and user-generated content to build connections through social media on a daily basis.

1. PAID
OWNED
EARNED
SOCIAL MEDIA FOR YOUR BUSINESS
Lynn Strickland, Director of Social Media & Outreach @ Interactivity Digital

2. SOCIAL MEDIA FOR YOUR BUSINESS
I am...
a Social Media Junkie!

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Social Media is...

4. SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Today...
GivesYOU the ability to reach people like
NEVER before!

5. SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Today...

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Use Your Social Media...
To embrace your customers! Let them
knowYOU hear them!

7. SOCIAL MEDIA FOR YOUR BUSINESS
Learn More About Your Audience:
• Who are they?
• Where are they?
• What is their
personality like?
• How & Where do
they consume?
• How & Where do
they engage?

8. SOCIAL MEDIA FOR YOUR BUSINESS
-Choose your
platforms
wisely!
-Don’t get
overwhelmed
by the number
of Social Media
Platforms out
there!

9. SOCIAL MEDIA FOR YOUR BUSINESS
-Be sure to make sure
your usernames match
across all platforms
you decide to use so
consumers can easily
find you!

10. Well let’s take a look here.....
SOCIAL MEDIA FOR YOUR BUSINESS
Why Social Media You Say?!

11. “We don’t have a choice on whether we DO
social media, the question is how well we DO
it!”
SOCIAL MEDIA FOR YOUR BUSINESS

12. Social media “is only
going to become
persuasive and as such,
become a critical factor
in the success or failure
of any business.”
-Brian Solis, Social Media
Manifesto
SOCIAL MEDIA FOR YOUR BUSINESS

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PEOPLE LISTEN UP NOW!
These are #HASHTAGS People NOT Number Signs!
You can use
#hashtags across
most social
platforms today!
They can be used to
designate a specific
event, campaign,
team, etc.

14. SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
Every second, approximately
9,100 tweets are being
tweeted.
That is an average of 58
million tweets per day
-Statistics Brain
Companies that use
Twitter generate twice the
number of leads per
month.
-InsideView

15. SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
60% of
Twitter’s active
user base
access the
service via
mobile devices
-Marketing
Land

16. SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
In 2008, Comcast setup a
Twitter account to help
Comcast users in need.
Since then, Comcast has
helped over 150,000
customers through Social
Media.

17. SOCIAL MEDIA FOR YOUR BUSINESS
Latest News on Twitter:
Twitter is adding New “Related Headlines” Section
The new “Related Headlines”
section will highlight links to
websites where a Tweet has been
embedded, from the Tweet’s
permalink page.

18. SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at FACEBOOK:
Facebook has over 1.1 Billion total users
One out of
every seven
minutes spent
online is spent
on Facebook.
-ZDNet
Over 2.5 billion
“LIKES” are
made everyday
on and off the
Facebook site.
-C|Net
7,000 Different
Types of Mobile
Devices Access
Facebook Every
Day.
-TechCrunch
56% of customers say
that they’re more likely
to recommend a brand
after becoming a fan.
-Mind Jumpers

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Let’s take a look at FACEBOOK:
902,346 likes
57, 089 talking
about this
Linked to their other
social networks like
Instagram & Pinterest
Use Facebook as a
culture cultivator:
-use discussion
posts
-wall updates
-a Fan of the Week
contest
-other tactics to
whip their fans
into a frenzy

20. SOCIAL MEDIA FOR YOUR BUSINESS
Latest News on Facebook:
There are changes coming to the Facebook
Newsfeed....will your content show up?!
The system uses over a thousand different factors,
such as:
-how frequently content from a certain Page is
reported as low quality (e.g., hiding a Page post),
-how complete the Page profile is, and
-whether the fan base for a particular Page
overlaps with the fan base of other known high
quality Pages.

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Let’s take a look at LinkedIn:
LinkedIn has over 255 Million users
LinkedIn is the
most powerful
social site for
driving B2B
sales.
-Heidi Cohen
65% of B2B
respondents have
acquired a customer
through LinkedIn.
-HubSpot
There are over 2.7 million business LinkedIn pages.
-Creotivo

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Let’s take a look at LinkedIn:
A great example of a robust
Products & Services tab,
highlighting 11 of its services and
utilizing some of the other great
features available for this tab,
including a Products & Services
Spotlight as well as a video.

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Let’s take a look at Pinterest:
Pinterest has over 48.7 Million users
Pinterest users
spend more than
twice as much as
Facebook users
($180 vs. $85)
-eConsultancy
Its users are extremely engaged, it keeps
users logged on for long periods of time and
ranks as number three at 88.3 minutes per
user, per month.
-Jeff Bullas

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Let’s take a look at Pinterest:
96 Boards
20, 189 Pins
5,967,125
Followers

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Let’s take a look at Google+:
Google+ has over 343 Million active users
Google+ has more than
400 million total users,
with 100 million accessing
the site each month. The
typical user is a male in his
late 20s with a technical
position or background
-Jeff Bullas

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Let’s take a look at Google+:

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Let’s take a look at Instagram:
Instagram has over 100 Million users
Instagram has an average of
7.3 million daily active
users, more than Twitter
with its 6.9 million daily
active users.
-AllThingsD
More than half of the top
brands have adopted
Instagram for marketing
purposes.
-Marketing Land
On Instagram:
1. TellYour Story
2. Fresh &Varied Content
3. Quality
4. Don’t Sell
5. Use Networks
6. Follow
7. Hashtags
8. User Generated Content
9. StatsInstagram now has 15
second videos! Use This!

28. SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Instagram:
Instagram has over 100 Million users
On Instagram:
1. TellYour Story
2. Fresh &Varied Content
3. Quality
4. Don’t Sell
5. Use Networks
6. Follow
7. Hashtags
8. User Generated Content
9. Stats

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Social Media Tools:
HootSuite, SproutSocial,TweetDeck to
name a few...

30. “Realize that the social media success equation
isn’t big moves on the chess board, it’s the little
moves made every day that eventually add up
to a major shift.”
-Jay Baer
SOCIAL MEDIA FOR YOUR BUSINESS
Words of Wisdom:

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Thank You!
Make Sure We Connect:
Lynn Strickland
Director of Social Media & Outreach
Interactivity Digital
Email: lynn@interactivitymarketing.com
Twitter: @lstrickland27
LinkedIn: http://www.linkedin.com/in/lynnstrickland/
Facebook: https://www.facebook.com/profile.php?
id=1457587043