1. PERSONAL BRAND EXPLORATION
Garrett Hill
Project & Portfolio I: Week 1
July 3, 2022

2. At a young age, Garrett found comfort in
watching sports and learning everything he
could about the sports he watched. Growing up
in New York in the 1990’s, Garrett had the
opportunity to follow the New York Yankees and
to understand MLB by not only watching games
with his grandmother but by also reading articles
about the games and memorizing stats from the
local newspaper. Garrett see’s himself as a
Sportscaster and would love nothing less than to
leave a positive impact with what he
accomplishes. Garrett looks up to is Joe Buck
because of his sportscasting career but also
because of how he followed in his fathers
footsteps. This is something Garrett would like to
copy - to have his family around his passion and
have his child find excitement in what he does.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Multiple-Skilled Journalist -
Paramount
• KOA Denver - Colorado’s Morning
News Co-host
• News Anchor - iHeartMedia
BRAND ARCHETYPE - Garrett is a
harder worker than your average
employee. When he find interests in
something, he not only gives his all at
what he wants to know and understand
but he will be the first one at the job and
the last to leave. Garrett will give you
stories that you didn’t know you needed!
News Anchor for the local media
Picture Relevant
to Your Industry
Goes Here

4. Producers of Local Media
TARGET AUDIENCE
Michael Coover
Outreach Plan:
• To learn more about this person and how he the path
that he had to take to get to where he is.
• Passion - the reason I am contacting him is to show him
that I am looking to develop a career path.
• I will follow-up with Michael in a one week time period
so he sees my passion.
PROFILE
PICTURE Executive Producer KOA
Colorado
Ryan Schuiling
Outreach Plan:
• To go over his LinkedIn page
• Enthusiasm - to show Ryan that I am enthused about
having a career like this.
• I will follow-up with Ryan three after we have our first
conversation - add him on LinkedIn.
PROFILE
PICTURE Executive Producer at
iHeartMedia
Jeff Gurney
Outreach Plan:
• To learn more about Jeff from a Google search of his
name
• Excitement - showcasing my work to Jeff making a
case that I would be a great fit for the team.
• I will follow-up with an email after we talked on the
phone to make sure we stay connected
PROFILE
PICTURE Executive Producer at CBS4
Denver

5. GOALS
Short Term: (Immediately After Graduation, May 2024)
• To find a job in Denver, CO in media with local
station.
‣ Apply for jobs before I graduate. To have gone
on multiple interviews and to find a good
starting job in the media by August 16, 2024
Mid Term: (2025)
• To have found my dream job.
‣ Apply to and get offers to several jobs but not
committing to one until I find comfort and
happiness.
Long Term: (2026)
• Found my career
‣ After lots of studying and hard work, I now
have stability of what I want to do with my life
and what job fits best for me.
Sportscasting/media has led me down the right
path that I feel happy staying with.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills in News Reporting & Current Proficiencies:
Journalism
SOFT
HARD
Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Live Shots Novice / Adept / Expert
Creating Rundowns Novice / Adept / Expert
Strong Live Reporting
SOFT
HARD
Novice / Adept / Expert
Generate Story Ideas Novice / Adept / Expert
Confidence for broadcast & stream Novice / Adept / Expert
Collaborate effectively with personal Novice / Adept / Expert

7. I will help the sports media do an above and
beyond job reporting on stories by providing
up-to-date information about facts by getting
stories that no other journalist could.
PROMISE

8. CREDENTIALS
Work Experience:
• Batteries Plus, everyday store operations,
making sure employees are trained
correctly, strong customer/employee
relationship, commercial customer
representative, Store Manager
Education:
• Full Sail University’s Dan Patrick School
of Sportscasting
• Sportscasting Degree, B.S., Full Sail University (2024)
Leadership Roles:
• Managed four different stores in three
different states over a seven year span.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Conor McCue
Industry Experience:
• Reporter - CBS Dener
Education:
• University of Colorado - Boulder
Leadership Experience:
• Reporter - CBS Denver - 3+ years
• Reporter WLUX-TV 3+ years
Skills and Proficiencies:
• Broadcasting - 16 endorsements
• Radio - 9 endorsements
• Producing - 6 endorsements
Garrett Hill
Overall Online Presence:
• Connor has 382 connections on LinkedIn, banner
image customized - NO, professional headshot NO,
how detailed is the profile - not very detailed, published
articles - no, active on other social media - not recently,
is their LinkedIn URL customized - NO
• Grade: Poor, Average, or Superior?, 65 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Current Student
Education:
• Full Sail University, BS - Sportscasting
Leadership Experience:
• Manager of retail store for seven years
• Operations Manager
Skills and Proficiencies:
• Store Management - 0 endorsements
• Customer Relationship - 0 endorsements
• Operation Management - 0 endorsements
Overall Online Presence:
• 21 LinkedIn connections, banner is not customized,
professionalism of headshot - Yes. Moderately detailed,
needs improving, published articles - yes but not recent,
active on other social media - YES, is their LinkedIn
URL customized - YES
• Grade: Poor, Average, or Superior?, 82 out of 100

10. COMPETITION
Carley Ford
Noteworthy Experience:
• Weekend Sports Anchor at WJAC-TV
• Intern at Tennis Channel
Garrett Hill
HEADSHOT HEADSHOT
Industry Experience:
• Weekend Sports Anchor
• Sideline Reporter
Education:
• Full Sail University - Sportscasting
• Bachelor of Science in Mass Communications - Virginia
Commonwealth University
Skills and Proficiencies:
• Storytelling - 0 endorsement s
• Journalism - 0 endorsements
• Microsoft Office - 1 endorsement
Overall Online Presence:
• How many connections 386, banner image customized
- YES, professionalism of headshot - YES, how detailed
is the profile - VERY, published articles N/A, active on
other social media NO, is their LinkedIn URL
customized - YES
• Grade: Poor, Average, or Superior, 100 out of 100
Industry Experience:
• Student
Education:
• Full Sail University, BS - Sportscasting
Leadership Experience:
• Manager of store for seven years.
• Strong customer relationships
Skills and Proficiencies:
• Store Manager - 0 endorsements
• Business Management - 0 endorsements
• Communication - 0 endorsements
Overall Online Presence:
• How many connections 21, banner image customized -
NO, professionalism of headshot - YES, moderately
detailed, published articles - YES, active on other social
media - YES, is their LinkedIn URL customized - YES
• Grade: Poor, Average, or Superior, 82 out of 100

11. BRAND POSITION
For TV Executives who need strong commitment
and passion for great story ideas, I provide strong
WORK ETHICS AND A LOT OF CREATIVITY
because IT IS MY GOAL TO PROVIDE
FACTUAL AND EXCITING NEWS TO VIEWERS
THEY KNOW THEY WILL HEAR FIRST FROM
ME.
HEAR IT HERE FIRST

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Electric Media Association
‣ 2023 | Chesterfield, MO
• Colorado Broadcasters Association
‣ August 1, 2022 | Virtual
• Independent Broadcasters Association
‣ September 21, 2022 | Miami, FL
Digital Marketing
• Primary Content: Local News/Sports - anything in the Denver
area that those who live here would find interesting - local
crimes, local high school sports star getting recruited.
• Primary Tools: I will use LinkedIn, Facebook and Instagram
to promote my work. I will update daily. I will update from my
phone when it is more convenient but detailed information
from my laptop.
• Website: I will login to my digital portfolio daily making
changes as needed and provide new information as soon as it
becomes available to me.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone is has been in the industry for 15 years. Their
lifestyle should be dedicated to sports and
broadcasting. October, 2022
Formal Education
• Sportscasting Bachelors Degree, Full Sail University -
Orlando, FL 2024
Technical Skills
• Video Editing - Webdew, September 2022
• Journalism - Society for Professional Journalist, August
2022
• Photography - The Denver School of Photography
September 2022
Soft Skills
• Learn to create Podcasts - Power-Up Podcasting bt Pat
Flynn - August 2022
• Creating Rundowns - rundowncreator.com - Working on
currently
• On-Air confidence - Summer Reporting Intern - August
2022

14. Garrett Hill
You know when reporters give the wrong information and write about it?
Well, what I do is follow-up and double check my work to make sure that
what I am writing about is 100% accurate. In fact, the last several stories
that I have written have been about current events I stayed up-to-date on
the stories, checking live updates from different sources, giving out the
correct information.
Picture of You
Goes Here

15. REFERENCES
-Jasneel Chaddha. (2017, August 29). The New Face of Sports Media.
HuffPost; HuffPost. https://www.huffpost.com/entry/the-new-face-of-sports-
media_b_59a4b9f2e4b0d6cf7f404fd9
Mitchell, J.A. (2017). Changes to citation formats shake the research world.
The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
-Coover, M. (2021). LindedIn Profile [Review of LindedIn Profile].
https://www.linkedin.com/in/michael-coover-7a599520/
-Schuiling, R. (2021). LindedIn Profile [Review of LindedIn Profile].
https://www.linkedin.com/in/ryan-schuiling-52b3787/
-Gurney, J. (2022). LindedIn Profile [Review of LindedIn Profile].
https://www.linkedin.com/in/jeff-gurney-1bb9577/
-McCue, C. (2021). LinkedIn Profile [Review of LinkedIn Profile].
https://www.linkedin.com/in/conor-mccue-9bb20083/
-Ford, C. (2020). LinkedIn Profile [Review of LinkedIn Profile].
https://www.linkedin.com/in/carleyford/
-Mitchell, J.A. (2017). Changes to citation formats shake the research world.
The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
-IBA | Independent Broadcasters Association – IBA. (n.d.). Retrieved July 3,
2022, from https://www.iba.media/
-“Three Action Steps To Build A Powerful Social Media Presence.” (n.d.).
Colorado Broadcasters Association. Retrieved July 3, 2022, from
https://www.coloradobroadcasters.org/events/
-NBS-AERho: The National Electronic Media Association. (n.d.). Www.nbs-
Aerho.org. https://www.nbs-aerho.org/
-Jobs. (n.d.). Glassdoor. Retrieved July 3, 2022, from
https://www.glassdoor.com/Job/aurora-news-anchor-jobs-SRCH_IL.0
-Local Jobs: 27-3023.00 - News Analysts, Reporters, and Journalists. (n.d.).
Www.onetonline.org. Retrieved July 3, 2022, from
https://www.onetonline.org/link/localjobs/27-3023.00?zip=80012
-Multi-Skilled Journalist. (n.d.). Careers.viacomcbs.com. Retrieved July 3,
2022, from https://careers.viacomcbs.com/job/Denver-Multi-Skilled-Journalist-
CO-80203/900263000/
-Conor McCue. (n.d.). Www.cbsnews.com. Retrieved July 3, 2022, from
https://www.cbsnews.com/colorado/personality/conor-mccue/
-List of 24 best video editing companies in the year 2022. (n.d.).
Www.webdew.com. Retrieved July 3, 2022, from
https://www.webdew.com/blog/video-editing-company#title_6
-SPJ. (n.d.). Resources for Students - Society of Professional Journalists.
Www.spj.org. Retrieved July 3, 2022, from https://www.spj.org/students.asp
-Benton, B. (n.d.). Podcasts 101: How Nonprofits Can Use Podcasts. Whole
Whale. https://www.wholewhale.com/tips/how-nonprofits-can-use-
podcasts-know-starting-one/
-Photography Classes. (n.d.). The Denver School of Photography. Denver,
Colorado. Retrieved July 3, 2022, from
https://denverschoolofphotography.com/classes/
-7 Best Podcasting Courses From World Class Podcasters. (n.d.). Retrieved
July 3, 2022, from https://designyourthinking.com/best-podcasting-
courses/#tve-jump-17fa6d462e1
Summer reporting intern at Colorado Community
Media - Tarta.ai. (n.d.). Tarta.ai. Retrieved
July 3, 2022, from
https://tarta.ai/j/lQOw0IABifRoE52N1z8t0522-
summer-reporting-intern-in-denver-colorado-
at-colorado-community-
media?utm_campaign=google_jobs_apply&ut
m_source=google_jobs_apply&utm_medium=
organic