Reporting on a Startup Budget with Data Studio

•

5 gostaram•535 visualizações

The document discusses how to create enterprise reports using Google Data Studio to provide insights from data without getting overwhelmed. It provides tips on making reports personalized, succinct and dynamic. It also shares several free report templates and examples for tracking various digital marketing metrics like website traffic, ecommerce, Google Ads, Facebook and more. Calculated fields and functions are highlighted as important tools for filtering and categorizing data in reports.

Marketing

@Garberson
Enterprise
Reporting on a
Startup Budget
with Data Studio
While Surviving Analysis Paralysis

@Garberson
While Surviving Analysis Paralysis
Enterprise
Reporting on a
Startup Budget

@Garberson
Making SEM
Data Decisions
with
Data Studio
Surviving Analysis Paralysis
Homage

@Garberson
“Too much data and too few
actionable insights”
Forrester
2018

@Garberson
“Marketers use
less than 5% of
data to make
data-driven
decisions”
JayDalvi
2017

@Garberson
“The noise is
increasing
faster than
the signal”
Nate Silver,
Signal and Noise

@Garberson
Obligatory 20-second
definition of…

@Garberson
Enterprise Reports
Must Do 3 Things

@Garberson
C-Suite
IT
Sales
Ops
Client
Partner
Ads
PR
Creative
Ops
Supply
Email
Vendor
Legal
Social
AR/AP
Personalized Succinct
Dynamic

@Garberson
FreeTemplates:
lunametrics.co/ds-traffic
lunametrics.co/ds-ecomm

@Garberson
Simple AdWords in Gallery
lunametrics.co/ds-simple

@Garberson
AdWords by One PPC
lunametrics.co/ds-adwords

@Garberson
AdWords, FB,Twitter, Bing
lunametrics.co/ds-facebook
+65 Connectors

@Garberson
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking

@Garberson
Quantifies to Create
Category Rollups

@Garberson
Important: LikeYour
”IF” Function in Excel
Filtering Outside of
Google Analytics

@Garberson
Important: LikeYour
”IF” Function in Excel

@Garberson
“Today answers
are harder
because
questions
are harder”
Me,
Right Now

@Garberson
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX
Don’t Be
Overwhelmed

@Garberson
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX
Embrace It

Mais conteúdo relacionado

Mais procurados

Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern

Why content marketing fails figaro digital - june 2016mikejeffs

Level Up Your Analytics at SearchLove London 2017Mike Arnesen

Agility in seo - Mike Jeffs - Figaro Digital - Sept 2016mikejeffs

Voice Search, Chatbots, and Digital Assistants - Purna VirjiState of Search Conference

#SearchChurch Presentation - August 15, 2013Rachael Gerson

Agility in seo - mike jeffs - digital olympus -sep 2016mikejeffs

C3 2018 | Tracking Global Success: From Testing to Search Intent and BeyondConductor

T.martino foun dconf presoFOUNDConference

Trendology: Data Driven Real Time Marketing By Chris KernsMarketing Land

SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014BrettASnyder

SearchFest 2013 - Why Tagging MattersRachael Gerson

The Future of Social Media: Real, Bold & Defined craig mack

3 Way Linking - The New Link Popularity Building StrategyMulan12

DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok

Expert Excel Essentials - SMX West 2015BrettASnyder

OMEBang July Meetup. Online Marketing Enthusiast Bangalore.Digital Media Anal...Suresh Babu

Instagram Insta-Success, Advanced Edition By Hayes DavisMarketing Land

Social power and_influence_in_the_nba_gitproLecturer UC Davis & Northwestern

Bryant Garvin: SEMs & CRODFWSEM

Mais procurados (20)

Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead

Why content marketing fails figaro digital - june 2016

Level Up Your Analytics at SearchLove London 2017

Agility in seo - Mike Jeffs - Figaro Digital - Sept 2016

Voice Search, Chatbots, and Digital Assistants - Purna Virji

#SearchChurch Presentation - August 15, 2013

Agility in seo - mike jeffs - digital olympus -sep 2016

C3 2018 | Tracking Global Success: From Testing to Search Intent and Beyond

T.martino foun dconf preso

Trendology: Data Driven Real Time Marketing By Chris Kerns

SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014

SearchFest 2013 - Why Tagging Matters

The Future of Social Media: Real, Bold & Defined

3 Way Linking - The New Link Popularity Building Strategy

DIY Data Visualisation to Fuel Your Content Marketing Strategy

Expert Excel Essentials - SMX West 2015

OMEBang July Meetup. Online Marketing Enthusiast Bangalore.Digital Media Anal...

Instagram Insta-Success, Advanced Edition By Hayes Davis

Social power and_influence_in_the_nba_gitpro

Bryant Garvin: SEMs & CRO

Semelhante a Reporting on a Startup Budget with Data Studio

Data Studio Session at IBS ConferenceAndrew Garberson

Buyer Legends Austin Innotech Big Data Marketing KeynoteBryan Eisenberg

Marketing Measurement Therapy Webcast slides by BECKONAmanda Roberts

Is Conversion Rate Optimization a Dead-End?Bryan Eisenberg

Big data for small businessesTabor Consulting

LSS2017: Creating Local Search Solutions That MatterRio SEO

Web 3.0 Data MarketingScott Brinker

Measure fest 2020 what clients want to seeAdam Reaney

Why is Big Data Important?Lee Bogner

The B2B Data Activation PriorityDun & Bradstreet

What happens when everybody's website is fixed Jono Alderson

Building the Intelligent Enterprise with Strategic Procurement and Analytics Dana Gardner

Suwen Chen: A tale of Cool VendorsDuncan Chapple

Indianapolis MUG Ppresentation Aug 19, 2020T. Blane McMichen

User Generated Content in a Complex Sales EnvironmentAdam Proehl

How to Navigate Changing Buyer IntentionsMarketo

Big Data LDN 2017: Building a Data-Driven CultureMatt Stubbs

Procurement in 2016—The Supply Chain Goes DigitalDana Gardner

What is live data? Salestools

CRM Data MythsRingLead

Semelhante a Reporting on a Startup Budget with Data Studio (20)

Data Studio Session at IBS Conference

Buyer Legends Austin Innotech Big Data Marketing Keynote

Marketing Measurement Therapy Webcast slides by BECKON

Is Conversion Rate Optimization a Dead-End?

Big data for small businesses

LSS2017: Creating Local Search Solutions That Matter

Web 3.0 Data Marketing

Measure fest 2020 what clients want to see

Why is Big Data Important?

The B2B Data Activation Priority

What happens when everybody's website is fixed

Building the Intelligent Enterprise with Strategic Procurement and Analytics

Suwen Chen: A tale of Cool Vendors

Indianapolis MUG Ppresentation Aug 19, 2020

User Generated Content in a Complex Sales Environment

How to Navigate Changing Buyer Intentions

Big Data LDN 2017: Building a Data-Driven Culture

Procurement in 2016—The Supply Chain Goes Digital

What is live data?

CRM Data Myths

Mais de Andrew Garberson

AMA Conference Bootcamp 2020Andrew Garberson

AMA Conference Bootcamp 2019Andrew Garberson

Personalization from Ad to Conversion with Google Marketing PlatformAndrew Garberson

Analytics Working Smarter & Harder by Andrew Garberson at SMX AdvancedAndrew Garberson

AMA Digital Marketing Bootcamp 2018Andrew Garberson

SMX Advanced: Finding the Data in Conversion OptimizationAndrew Garberson

Google Analytics Power Reporting for SEO & SEMAndrew Garberson

3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTENAndrew Garberson

Mais de Andrew Garberson (8)

AMA Conference Bootcamp 2020

AMA Conference Bootcamp 2019

Personalization from Ad to Conversion with Google Marketing Platform

Analytics Working Smarter & Harder by Andrew Garberson at SMX Advanced

AMA Digital Marketing Bootcamp 2018

SMX Advanced: Finding the Data in Conversion Optimization

Google Analytics Power Reporting for SEO & SEM

3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN

Último

Influencer Marketing Power point presentationdgtivemarketingagenc

2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal

The power of SEO-driven market intelligenceHinde Lamrani

Fueling A_B experiments with behavioral insights (1).pdfVWO

5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441

Unlocking Passive Income: The Power of Affiliate MarketingDaniel

ASO Process: What is App Store OptimizationAli Raza

Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya

Infographics about SEO strategies and usesbhavanirupeshmoksha

TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290

Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica

Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari

Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World

A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain

Michael Kors marketing assignment swot analysisjunaid794917

Best digital marketing e-book form bignnersmuntasibkhan58

From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik