The Garage Sale Trail is a mission to help promote recycling & sustainability, to bring people together / unite communities & to have a little fun! The debut Garage Sale Trail was held in Bondi Beach, Australia during May, 2011 and was a big success. Peep our case study video at www.garagesaletrail.com.au The Garage Sale Trail's national rollout is being held April-10, 2011. We are currently accepting expressions of interest from forward thinking Councils, brands & media who are interest in potentially participating in the Australia-wide debut. For more info contact; darryl@garagesaletrail.com.au

1. THE GARAGE SALE TRAIL

2. CONTENTS 1. Background 2. Insights 3. The Idea 4. Steering Committee 5. Communications 6. Partner Opportunities

3. BACK GROUND

4. BACK GROUND In May-2010 the first ever Garage Sale Trail was held as part of Sizzle, Bondi Beach Community Festival It was an idea to help promote recycling and sustainability in Bondi, to bring the community together & to have a little fun! There were 126 registered garage sales in Bondi on one day which were visited by an estimated 10,000 shoppers The event garnered widespread media support & become a “pr wildfire” (Agent 25) The Garage Sale Trail successfully united Bondi’s disparate community groups, helped off set waste & created an authentic sense of local pride OUTCOME: $100,000 pocket money raised, 15 shipping containers of waste offset & a real sense of community pride

5. INSIGHTS

6. INSIGHTS Garage sales are an integral part of Australian culture Technology is playing an increasingly important role in peoples lives and is facilitating collaboration in ways not previously possible This is driving a renewed sense of community both in the real world and online It is also facilitating ‘collaborative consumption’ - a redefinition of not just what we consume but how we consume The Garage Sale Trail proved that recycling & sustainability can be fun & social There’s an opportunity to take it national & achieve some serious sustainability & community outcomes !

7. DRIVING FORCES

8. THE IDEA

9. THE IDEA: IN BRIEF A Garage Sale Trail that’s held on Sunday April 10, 2011 at locations all over Australia SUSTAINABILITY OUTCOMES = ENVIRONMENTAL + SOCIAL + ECONOMIC

10. HOW DOES IT WORK =

11. PROCESS

12. PROCESS Launch national campaign & microsite STEP 1 Build steering committee STEP 2 STEP 3 Procure council & gov’t support Secure media partners STEP 4 Engage brand partners STEP 5 Harvest public participation STEP 6 Deliver event STEP 7 Facilitate not-for-profit partner donations STEP 8

13. STEERING COMMITTEE

14. ITS ROLE The role of the steering committee is to help bring the project to life by assisting to guide decision making & where possible opening doors

15. RACHAEL BOTSMAN Rachel writes, consults, and speaks on the power of collaboration and sharing, and on how it can transform the way we live. She is currently touring the world speaking at conferences & ideas forums. Her co-written book ‘What’s Mine Is Yours’ is being released during Sept-2010 www.collaborativeconsumption.com

16. BRETT SOLOMON Executive Director of Get Up (375,697 members Australia-wide) Leading the charge in a new kind of political activism Extensive political & corporate networks Vocal advocate of the importance of community Sustainability enthusiast www.getup.org

17. REMO GIUFFRE Founder Remo General Store Licensee TEDX Sydney Highly respected & connected creative Extensive entrepreneurial networks http://tedxsydney.com/ remogeneralstore.com

18. SALLY BETTS Waverley Council Mayor Hugely connected within local government circles Passionate sustainability enthusiast Community connectivity advocate Original supporter of Bondi Garage Sale Trail

19. PETER MCLEAN CEO, Keep Australia Beautiful NSW Highly respected & connected sustainability professional Access to extensive volunteer networks Established trust based relationships with Councils all over Australia Access to a broad range of KAB communications channels

20. MARK ‘OCCY’ OCCHILUPO Former Australian World Surfing Champion Hugely respected international surf icon & legendary Australia Passionate environmentalist Fuel TV on air host Waves Magazine columist

21. ROCKY ELSOM Captain of the Wallabies Passionate sustainability enthusiast Well known accessible Australian who talks to a broad audience Garage Sale Trail advocate

22. COMMUNICATIONS

23. Print Print Personal COMMUNICATIONS Radio Radio Social Tv Residence Online Online Family Social Social Friends Social Online Business Retail Newsletters EDM Staff Creative Staff Social TV

24. PARTNER OPPORTUNITIES

26. To bring people together and instill a sense of local community pride, and

27. To have a little fun ! Our strategic approach to achieving to these outcomes is centered around the creation of mutually beneficial partnerships & collaborative relationships. That is, with like-minded businesses and brands that share common goals & objectives. We take partnerships seriously and are excited by the prospect of working with the right brands & to sharing in the success of its national rollout

28. A HOLISTIC APPROACH We believe strongly in the idea that the sum of the whole is great than the sum of the parts and as such seek to create partnerships that are holistic & integrated across all relevant aspects of the project. From an activations perspective we seek to structure partnerships so that the entitlements can be effectively leveraged in a pre-event, during and post event capacity. And we work closely with our partners to ensure your business & brand objectives are met & that expectations are management throughout the course of the project So what could we do together ?

29. (TVC, webisodes, tv documentary, photography & post event zine) (access to database for comm’s & promo’s) PARTNERSHIP COMPONENTS (inclusion of Sustainability Victoria collateral & messaging, other?) (advertising, editorial consumer promotions,) (access & advocacy) (tee’s, hats, bags, sun glasses) (media releases & publicity) (recycling stations, flags, feathers, judging, other?) (web platform, iPhone app, viral debris) (custom ideas for activating partnership) (signage, posters, flyers, localized trail map stickers, ambient activity, etc) (Facebook, Twitter, Freecycle, etc)

30. CHANNEL ACCESS MEDIA PARTNERS BRAND PARTNERS SOCIAL CHANNELS WEB PLATFORM CONTENT OUTPUT STEERING COMMITTEE GARAGE SALE TRAIL EXTERNAL INTERNAL COMM’S, CREATIVE & PR COMMUNITY CHANNELS PARTICIPANT DATABASE ON GROUND ACTIVATION PARTICIPANT CHANNELS CHARITY CHANNELS SUSTAINABILITY COMMUNITY FUN

32. Web platform

33. On air promo’s / tvc’s

34. Consumer promotions

35. Advertising (traditional & oniine)

36. Media partnership activation

37. Brand partner channels

38. Not-for-profit channel comm’s

39. Council channel comm’s

40. Webisodes

41. Retail promotions

42. Database development

43. Pr / publicity

44. Steering committee activity

45. Community channels comm’s

46. Participant packs distribution

47. iPhone app

48. Bespoke idea development

49. The event

50. Participation

51. Content production

52. Web platform

53. Judging

54. Social media

55. Media partner activity

56. Council channel activation

57. User generated content

58. Steering committee

59. Merch

60. On ground activation

61. Pr / publicity

62. iPhone app

63. Bespoke idea implementation

64. Ambient activity

65. Community channel

68. Pr

69. Media partnerships

70. Social media

71. Steering committee

72. Zine

73. Swap trading

74. Waste removal

76. APPENDIX: COMM’S COLLATERAL FROM THE BONDI GARAGE SALE TRAIL

77. POSTERS & FLYERS

78. STICKER CAMPAIGN

79. ONLINE REGISTRATION

80. GOOGLE MAPS INTEGRATION

81. DISCOVERY TOOLS

83. T-shirt

84. Limited edition Artist x Garage Sale Trail poster

85. Stickers

87. NEIGHBOURLY HOSPITALITY

88. FUN TIMES!

89. THANKS