International marketing 5

IMR 300 – Lecture 5 Political environment Legal environment

The Political Environment ,[object Object],[object Object],[object Object],[object Object]

Forms of government ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Political risk of global business ,[object Object],[object Object],[object Object]

Economic risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Assessing political vulnerability ,[object Object],[object Object],[object Object],[object Object],[object Object]

Least risky countries, Score out of 100 ,[object Object],91.27 United States 7 10 91.95 Netherlands 8 9 91.95 Finland 9 8 92.25 Austria 10 7 92.36 Ireland 6 6 92.96 Sweden 5 5 93.39 Denmark 4 4 96.21 Switzerland 3 3 97.47 Norway 2 2 99.88 Luxembourg 1 1 Overall score Country Previous Rank

Kidnappings by country http://www.nationmaster.com 257 kidnappings New Zealand # 10 281 kidnappings Kuwait # 9 383 kidnappings Romania # 8 432 kidnappings Portugal # 7 491 kidnappings Peru # 6 555 kidnappings Tunisia # 5 994 kidnappings Belgium # 4 2,933 kidnappings Canada # 3 3,071 kidnappings South Africa # 2 3,261 kidnappings United Kingdom : # 1 Amount Countries Rank

Assault victims by country http://www.nationmaster.com 1.2% United States = 9 1.2% Belgium = 9 1.4% France = 7 1.4% Denmark = 7 2.1% Finland # 6 2.3% Canada # 5 2.4% New Zealand = 3 2.4% Australia = 3 2.8% United Kingdom # 2 3% Saint Kitts and Nevis # 1 Amount Countries Rank

MNC are generally positive when ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategies to minimize political risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The international legal environment

Bases for legal systems ,[object Object],[object Object],[object Object],[object Object]

Common law ,[object Object],[object Object]

Code law ,[object Object],[object Object]

Islamic law ,[object Object],[object Object],[object Object]

Socialist law ,[object Object],[object Object]

International dispute resolution ,[object Object],[object Object],[object Object]

Protection of intellectual property ,[object Object],[object Object]

Bayer AG - Aspirin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Software piracy rate by country http://www.nationmaster.com 85% Iraq = 10 87% Venezuela # 9 88% Libya # 8 89% Yemen # 7 90% Sri Lanka # 6 91% Zimbabwe # 5 92% Bangladesh = 2 92% Azerbaijan = 2 92% Moldova = 2 93% Armenia # 1 Amount Countries Rank

International conventions ,[object Object],[object Object],[object Object]

Commercial law ,[object Object],[object Object],[object Object]

Marketing laws: ,[object Object],[object Object],[object Object]

Alcohol law ,[object Object],[object Object],[object Object],[object Object]

Alcohol law ,[object Object],[object Object],[object Object],[object Object],[object Object]

Green marketing legislation ,[object Object],[object Object]

International marketing research

MARKET RESEARCH ,[object Object],[object Object]

MARKET RESEARCH ,[object Object]

Role of marketing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The role of marketing research "DECIDE" model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Classification of marketing research ,[object Object],[object Object],[object Object]

Types of marketing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

International Marketing Research (IMR) ,[object Object]

The process of international marketing research ,[object Object],[object Object],[object Object]

National Differences: Cultural Differences ,[object Object],[object Object],[object Object]

National Differences: Cultural Differences ,[object Object],[object Object]

Racial Differences ,[object Object]

Top 9 of the market research sector 2009 (million USD ) 5.9 400.0 Arbitron 9 0.8 425.8 Westat 8 6.6 665.0 IRI 7 9.5 739.6 Synovate 6 6.5 1,077.0 Ipsos 5 5.4 1,397.3 GfK AG 4 8.9 1,958.6 IMS Health Inc 3 2.5 4,692 WPP Group - Kantar Group, TNS, Millward Brown, BMRB, IMRB International and Ziment Group 2 2.6 5,056.0 Nielsen Company 1 Growth% Sales Company

The Nielsen Company ,[object Object],[object Object],[object Object]

Specialists vs. Generalists ,[object Object],[object Object]

Centralized vs. Decentralized Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Centralized vs. Decentralized Research ,[object Object],[object Object]

Centralized Research: Parker Pen ,[object Object],[object Object],[object Object],[object Object]

Centralized Research: Parker Pen ,[object Object],[object Object]

Research Across Countries ,[object Object],[object Object],[object Object],[object Object],[object Object]

IMR: SURVEY ,[object Object],[object Object],[object Object],[object Object]

IMR: SURVEY ,[object Object],[object Object],[object Object]

IMR: FOCUS GROUP ,[object Object],[object Object],[object Object]

IMR: FOCUS GROUP ,[object Object],[object Object],[object Object],[object Object]

IMR: FOCUS GROUP ,[object Object],[object Object],[object Object],[object Object],[object Object]

IMR: FOCUS GROUP ,[object Object],[object Object]

IMR: PERSONAL INTERVIEW ,[object Object],[object Object]

IMR: PERSONAL INTERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object]

IMR: OBSERVATION OF CONSUMERS ,[object Object]

Equivalence Issues in Primary Data Collection

Construct equivalence ,[object Object],[object Object]

Measurement equivalence ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement equivalence ,[object Object],[object Object]

Sampling equivalence ,[object Object],[object Object],[object Object],[object Object]

International marketing 5

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