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Engage 
and 
Keep 
your 
Community 
Alive 
Best 
Prac9ses 
and 
Keys 
to 
Success 
Sebas9en 
BORGET 
COO 
& 
Co-­‐Founder ...
About Us 
Founded in 2011 13M players 
25 employees 5 Games Released 
+2 scheduled for 2014 
5 people 
in San Francisco 
2...
The Sandbox is a world building game with touch controls. 
Play and manipulate over 200+ physics elements presented in 
2D...
Launch 
on 
Google 
Play 
1 
Year 
Anniversary 
50,000 
Fans 
on 
Facebook 
> 4M 
> 6M 
> 8M 
> 10M 
32th 
update 
> 12M 
...
What’s our secret formula?
AnalyJcs 
Social 
Media 
User 
AcquisiJon 
Tracking 
Cross-­‐PromoJon 
Virality 
Going 
Further 
(opJonal) 
SDK Toolbox
To infinity and beyond!
Timing is key 
Updating regularly increase chances to reengage your players 
Prefer shorter release cycles 
Look at your R...
Update Regularly 
UpdaJng 
keep 
your 
players 
engaged. 
OpJmal 
update 
cycle 
= 
every 
month!
Players 
Like 
New 
Contents 
New 
Features 
Bug 
Fixes 
FREE 
STUFF! 
Weight your Priorities! 
Players 
Dislike 
(or 
don...
Forced updates? 
Reduce 
FragmentaJon 
of 
User 
Base 
Good 
updates 
=> 
More 
Trust 
from 
Players 
=> 
More 
Players 
o...
Prepare your Roadmap 
1.800 - Gaming 
1.900 - Ninja 
Amplify Version 
Ouya Version 
1.950 - Ecology 
Steam Version 
1.995 ...
Cross-Platform Strategy 
Go 
get 
your 
players 
where 
they 
are 
J 
Try 
to 
be 
available 
on 
as 
many 
pla]orms 
as ...
Still listening? 
I 
think 
I 
understand 
this 
guy...
Community Management 
1) Acquire New Users 
- Social: Friends of friends 
- Virality 
- More Targeted 
2) Engage & Retain ...
Community Management 
Simple 
Facts 
-­‐ MarkeJng 
Team 
= 
• 1 
Community 
Manager 
(intern) 
• Myself 
(not 
even 
full-...
Be fun and original 
It 
helps 
a 
lot 
when 
you 
are 
very 
creaJve 
J
Looking for inspiration? 
Best 
Prac9ses 
of 
Community 
Management 
Follow 
this 
cheat 
sheet
The Basics 
Just 
for 
starters.. 
Let’s 
get 
warmed 
up! 
TEASING NEW RELEASES
Intermediary Level 
Enough 
talking 
about 
your 
product! 
Now 
engaging 
players 
beyond 
it 
MINI-GAMES HOW-TO & TUTORI...
Advanced Level 
I 
told 
you 
too 
much 
already 
Keep 
this 
a 
secret 
for 
this 
room 
REWARDING EVENT RELATED 
SUPPORT...
Make your Own Video Promotion 
Do 
it 
first, 
do 
not 
expect 
others 
to 
make 
it 
for 
you 
Be 
creaJve 
– 
you 
will ...
Turn Players into Evangelists 
Let 
your 
players 
take 
screenshots, 
brag 
about 
their 
scores 
or 
achievements 
on 
a...
Use Videos Curators 
Players 
talking 
directly 
to 
players 
Can 
drive 
significant 
volume 
of 
installs... 
Or 
kill 
...
Launch Contests / Tournaments 
Increase 
Engagement 
by 
providing 
a 
reason 
to 
reopen 
your 
game 
regularly 
Enable 
...
What’s next? Real World Events! 
IdenJfy 
where 
most 
of 
players 
are 
located 
Kick-­‐off 
your 
own 
Meetups 
/ 
Conve...
for 
today 
J 
Questions & Answers!
Ready to craft your own success?
Thank you! 
Mail: 
seb@pixowl.com 
Twijer: 
@borgetsebas9en 
www.pixowl.com
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Engage and keep your community alive best practises and keys to success - sebastien borget

"This is a story of progressive success: launched in 2012, The Sandbox is a world crafting game in 2D with touch controls and access to over 200+ physics elements. It was nominated by Apple for Best Game of 2012 and 2013 and now enjoys over 13M players; 600,000 Facebook fans; and over 1.5M creations shared online. The Sandbox is considered a reference among ""Minecraft-like"" titles on mobile.

In this session, Sebastien will talk about the continuous game development over these 3 years of existence. With the experience of over 35 updates, Sebastien will explore best practices of game updates to keep players hooked, as well as effective community management, helping it become a viral hit!
"

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Engage and keep your community alive best practises and keys to success - sebastien borget

  1. 1. Engage and Keep your Community Alive Best Prac9ses and Keys to Success Sebas9en BORGET COO & Co-­‐Founder at
  2. 2. About Us Founded in 2011 13M players 25 employees 5 Games Released +2 scheduled for 2014 5 people in San Francisco 20 people in Buenos Aires www.pixowl.com
  3. 3. The Sandbox is a world building game with touch controls. Play and manipulate over 200+ physics elements presented in 2D pixel blocks that can interact with each others Craft amazing worlds, create pixel art, chain reactions, mini-games, chiptune music, contraptions, electric circuits or just play with physics. 13M Players Building and sharing pixel worlds 600,000 Fans on Facebook 1,000,000 creations shared on our gallery 34 Updates One per month 22 campaigns 325 Quests Levels
  4. 4. Launch on Google Play 1 Year Anniversary 50,000 Fans on Facebook > 4M > 6M > 8M > 10M 32th update > 12M Launch on iOS (May 2012) Our Growth 2 Year Anniversary 500,000 Fans on Facebook 300,000 Fans on Facebook Steam PC Launch
  5. 5. What’s our secret formula?
  6. 6. AnalyJcs Social Media User AcquisiJon Tracking Cross-­‐PromoJon Virality Going Further (opJonal) SDK Toolbox
  7. 7. To infinity and beyond!
  8. 8. Timing is key Updating regularly increase chances to reengage your players Prefer shorter release cycles Look at your Retention Numbers! Day 1, Day 7, Day 30, Day 60
  9. 9. Update Regularly UpdaJng keep your players engaged. OpJmal update cycle = every month!
  10. 10. Players Like New Contents New Features Bug Fixes FREE STUFF! Weight your Priorities! Players Dislike (or don’t care about) Marke9ng Features Various SDKs PAYING STUFF! Think about Players first Adapt to OpportuniJes: new OS or devices releases Define a Template for your Updates
  11. 11. Forced updates? Reduce FragmentaJon of User Base Good updates => More Trust from Players => More Players on Recent Updates Force minimum version only if absolutely necessary Automated Update feature from Apple / Android Top Game Versions by DAUs: 80% on most recent, 13% on previous one
  12. 12. Prepare your Roadmap 1.800 - Gaming 1.900 - Ninja Amplify Version Ouya Version 1.950 - Ecology Steam Version 1.995 - Farm Life Console Version The Sandbox 3D The Sandbox RPG The Sandbox 2.0 Version The Sandbox EDU 1.997 - Brainiac
  13. 13. Cross-Platform Strategy Go get your players where they are J Try to be available on as many pla]orms as possible! Leverage Cross-­‐Pla]orms OpportuniJes (Unity, Cocos2DX etc)
  14. 14. Still listening? I think I understand this guy...
  15. 15. Community Management 1) Acquire New Users - Social: Friends of friends - Virality - More Targeted 2) Engage & Retain - Engagement - Listening & User-Support - Improvement
  16. 16. Community Management Simple Facts -­‐ MarkeJng Team = • 1 Community Manager (intern) • Myself (not even full-­‐Jme) -­‐ Average Organic to Paid Users raJo = 95% -­‐ Monthly MarkeJng Budget = $10K USD max -­‐ Indies don’t have money, but crea9vity and mo9va9on!
  17. 17. Be fun and original It helps a lot when you are very creaJve J
  18. 18. Looking for inspiration? Best Prac9ses of Community Management Follow this cheat sheet
  19. 19. The Basics Just for starters.. Let’s get warmed up! TEASING NEW RELEASES
  20. 20. Intermediary Level Enough talking about your product! Now engaging players beyond it MINI-GAMES HOW-TO & TUTORIALS
  21. 21. Advanced Level I told you too much already Keep this a secret for this room REWARDING EVENT RELATED SUPPORT A CAUSE
  22. 22. Make your Own Video Promotion Do it first, do not expect others to make it for you Be creaJve – you will never lack of contents! A whole new User AcquisiJon playground
  23. 23. Turn Players into Evangelists Let your players take screenshots, brag about their scores or achievements on all social networks! IT WORKS EVEN BETTER WITH VIDEO REPLAYS! 2 solu9ons to consider: or
  24. 24. Use Videos Curators Players talking directly to players Can drive significant volume of installs... Or kill your game ReputaJon SJll very limited for mobile games, mostly PC games oriented
  25. 25. Launch Contests / Tournaments Increase Engagement by providing a reason to reopen your game regularly Enable Top players to express the full potenJal of their skills Shows off all features of your game Should remain open to everyone, not elite only
  26. 26. What’s next? Real World Events! IdenJfy where most of players are located Kick-­‐off your own Meetups / ConvenJon! Collect feedback straight from players
  27. 27. for today J Questions & Answers!
  28. 28. Ready to craft your own success?
  29. 29. Thank you! Mail: seb@pixowl.com Twijer: @borgetsebas9en www.pixowl.com

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