Connect to the consumer john clark

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Connect to the Consumer
John Clark
SVP Commercial Publishing
Sega

Commercial Publishing;
What do we do

Monetisation & Distribution

Technology & Business Development

Developer Partnerships

Consumer

Community

Content

Digital
• twitter

Connects Consumers- Builds Relationship

Consumers become Contributors

Steam Challenge

Steam Challenge

Make War Not Love

45 News Stories
Social Media
200,000 Uniques

45 News Stories
Social Media
200,000 Uniques

Data

Connect to the Consumer
• Relationship with Content Creators
• Consumer becomes Creator
• Community Drives Awareness> Social Media
• Content is Marketing> Drives Engagement
• Create Environment for Flexible Thinking

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Peoria City Soccer Presentation.pdf

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dollysharma2066

Build Your Own GPT to Optimize Your Marketing This session is designed to revolutionize how you approach marketing strategies, content creation, and customer engagement by leveraging the power of AI and GPT technology. Whether you're looking to enhance your brand's presence, streamline operations, or create unparalleled customer experiences, this masterclass will provide you with the insights and tools you need to succeed in the evolving digital landscape. Key takeaways: An introduction to AI and ChatGPT and its role in marketing. A brief look at ethical considerations, transparency, privacy and limitations. Build your own custom GPT - a personal assistant who learns with each and every interaction. Top ways to create compelling content: Blogs, social media posts, and email marketing Future of Marketing with AI

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

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Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

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FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

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Brand Strategy Master Class - Juntae DeLane

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

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Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

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Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

Connect to the consumer john clark

1. Connect to the Consumer John Clark SVP Commercial Publishing Sega

2. Commercial Publishing; What do we do

3. Monetisation & Distribution

4. Technology & Business Development

5. Developer Partnerships

6.

10. Digital • twitter

11. Connects Consumers- Builds Relationship

12. Consumers become Contributors

13. Steam Challenge

14. Steam Challenge

15. Make War Not Love

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17. 45 News Stories Social Media 200,000 Uniques

18. 45 News Stories Social Media 200,000 Uniques

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35. Connect to the Consumer • Relationship with Content Creators • Consumer becomes Creator • Community Drives Awareness> Social Media • Content is Marketing> Drives Engagement • Create Environment for Flexible Thinking

Editor's Notes

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To summarise;