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1. The Impact of Social Media Marketing
Trends on Digital Marketing
Building social media signals is very important and integral part of any digital
marketing campaign and search engine optimization today. Due to the growth of
social net working sites and the arrival of new marketing platforms, it has become
the main part of creating vibes on any business brand. Many digital marketers are
still unaware that emergence and growth of different social net working sites give the
digital marketers a wide range of marketing opportunities to make the brand visible
and to generate traffic to the website. Rank of your website on the search engine has
big role in boosting up your conversion rate and lead generation out of your website.
Integrating marketing with search engine optimization strategies will have a great
positive impact in the website organic traffic. The emergence of different and new
social media optimization trends will surly affect the search engine optimization
campaigns of the digital marketers to boost up the traffic to their website and the
conversion rate. Here are the new social media marketing trends which came out of
the insights of digital marketing experts. Embracing these trends and integrating
them into the digital marketing campaign by the digital marketers will lead to growth
and success of the marketing.
Investing in social media marketing - A need than a want
Now, the online marketers see the scope of SMM from a different perspective for
their business. There is huge growth in the number of clients who are using different
platforms to find out the product and services they need. According to the statistics,
about 76% of the business uses the social media platform to gain their marketing
goals. The retailers have seen 133% growth in their business when they used mobile
marketing that uses social media marketing. About 71% of the consumers make a
decision on a brand according to the feedback they get on social media platforms.
Now days, consumer reviews are more valuable and trust worthy than the
testimonials and marketing promotion that are directly coming from the site of the
brand. There are many benefits for using social media platforms to promote brands
that include:
1. Growing social signals

2. Social signals have a vital role today in boosting up your efforts in search engine
optimization. When people in the social media like, share, comment and talk about
the business, it will automatically result in the search engine to increase the rank in
the search engine result page.
2. Promote company branding and awareness
The users of social media are more likely to recommend the brands in their circle
about the quality. This will result in boosting up the image of your brand and big
growth in the number of people interested in your brand and products and they will
start following your brand.
3. Word of mouth advertising is powerful
The trend of word of mouth advertising seems to achieve more trust than the
advertisement descriptions by the companies through the website. Your audience
reach become wider when you get more likes and shares on your web page and
many become your customers.
Thus, integrating the social media marketing strategies into your search engine
optimization strategy is crucial to gain the desired results.
Today the digital marketers are being attracted to the media advertising due to the
shift in the behaviors of the consumers. The recent survey reveals that a good
percentage of consumers spend at least 40 minutes a day on a well known social
media platform like twitter and face book. And 10% of the total internet users spent
time on social media sites. It gives a clear potential market gain to the internet
marketers that social media can offer.
So if you are not utilizing this platform to market your brand, your competitors are
probably taking these advanced steps to larger their market. It is better and essential
to execute the following to leverage on social media promotion to your business
gain.
Define measurable goals for your business
Connect your social media advertising with your search engine optimization strategy
to promote your results and efforts.

3. Identify the behavior of your potential customer, activities and needs by utilizing the
SEO analytics. This will give an idea what strategy you should use in social media
campaign and its potential effectiveness.
Have a look at the best practices of the SEO strategies and social media
optimization strategies when you optimize your landing page. Don't underestimate
the power of social media buttons to make your clients engaged when you create the
landing pages.
Image Centric content for social media marketing
As all know the social media users are much fond of the pictures and sharing them.
So, for an internet marketer, it is a great opportunity to build up their social signals
that will boost up their brand visibility along the web. Image content is very enticing
for all the social media users that give a good exposure about the product. Thus,
image content has become a new social media trend embraced by all digital
marketers today.
In total, in the modern era of technology, the social media plays a major role in the online
marketing strategy. So, it is very important to add social medial marketing tricks to the digital
marketing campaign to gain desired results from the brand promotion efforts. Integrating both
social media and SEO will fetch an incredible result to a hardworking digital marketer.