The document discusses factors that influence how clients choose travel services and perceive value, including price and quality, image and advertising, visibility and convenience, and word of mouth recommendations. It suggests travel companies should understand what drives consumers' perceptions of value by finding the right balance between value and price, learning about product ratings and the competition, as well as factors like quality, experience, convenience, brand, and image. The key is determining the right value proposition for their target consumers.

1. Value
Pricing Solutions
for Travel Services

2. How do
clients choose
your Company
in a world of
1 000 000 Destinations ?

3. Price
/
Quality?

4. Image /
Advertising ?

5. Visibility /
Convenience ?

6. Word of Mouth /
Recommendations ?
FUTURELAB

7. Price
Promotions