We want to tell the story about the opportunity for mobile phones to bridge the information gap and thereby boost productivity and incomes of smallholder farmers in emerging markets.

1. AGRICULTURAL PRODUCTIVITY GAP: Farmers in developing countries are less
productive than their peers in developed markets.
THE OPPORTUNITY FOR MOBILE One of the reasons for this is their lack of access
to critical information such as weather forecasts
and tips on combatting pests and diseases.
2000 2005 2010 2014*
40%
(85% OF WORLD POPULATION)
DEVELOPING WORLD
= 1,100,000,000 101%
PEOPLE
70%
2400kg
Crops yields in 24%
4%
developing countries
are 60% of the yields
in the developed
world
*predicted mobile penetration rate (GSMA)
LABOUR FORCE IN AGRICULTURE PRODUCE PER HECTARE MOBILE PHONE PENETRATION
THE OPPORTUNITY FOR MOBILE:
3% CLOSING THEcan bridge the information
INFORMATION GAP
(15% OF WORLD POPULATION)
DEVELOPED WORLD
= 16,000,000 Mobile technology
gap faced by farmers. With better access to
PEOPLE quality and actionable information, farmers
2011 can make more informed decisions and boost
99% of all 118% their productivity and income.
people working in How do I
agriculture live in What is the protect my my crops
weather forecast
4000kg
developing and when shall
and livestock from
countries disease?
I plant?
How can I get the
best price for my
harvest?
Sources: GSMA, The World Bank, CIA- The World Factbook, FAOSTAT
Mobile phone penetration rate= Ratio of the total of mobile connections to the total population. website: www.gsma.com/magri
(NB. Represents penetration by connections, which can surpass 100% due to multiple SIM ownership) email: mAgri@gsm.org
Design: www.richardscottdesign.co.uk twitter: @GSMAmAgri