1.
What is Creativity?
Creativity is defined as the tendency to generate or
recognize ideas, alternatives, or possibilities that
may be useful in solving problems, communicating
with others, and entertaining ourselves and others.

2.
Three reasons why people are
motivated to be creative:
• Need for novel, varied, and complex stimulation
• Need to communicate ideas and values
• Need to solve problems

3.
Social attitudes to creativity
The various types of human societies limit or enhance the
creativity of individuals and shape their identity
Tradition and creativity are complementary parts of human
invention, based on imagination, which are reflected
forming identity traits.
Creativity comes from the fantasy and
imagination, freeing conformity and
convention, to fill the gaps that the
logical mind can not fill, of thoughts and
ideas beyond reality, bringing the future every
day.

4.
The business innovation is now achieved with great
attention to research and development, or may be
developed by mere modifications in work practice, for
exchange and combination of professional experience and
in many other ways.
In any case, documented and innovations are protected by
patents or other intellectual property scheme.

5.
What is Innovation?

6.
Everywhere you look, people are talking about
innovation. There are conferences and gurus,
workshops and webinars, apostles and practitioners.
But what is it, really?

7.
To be called an INNOVATION, an idea must
be replicable at an economical cost and must
satisfy a specific need.
Innovation involves deliberate application of
information, imagination and initiative in deriving greater
or different values from resources, and includes all
processes by which new ideas are generated and
converted into useful products.
In business, innovation often results when ideas are
applied by the company in order to further satisfy the
needs and expectations of the customers.

8.
Innovation is
synonymous with
risk-taking and
organizations that
create revolutionary
products or
technologies take on the greatest
risk because they create new
markets.
Imitators take less risk because
they will start with an innovator's
product and take a more
effective approach.

9.
What is Design?
=
Beauty Solutions

10.
Solutions …….
The goal of any design is to
solveneeds in different situations
Among those needs, designing covers
how it works inside and out.
Situations = mean the context and
support for: physical locations,
equipment, clothing, paper,webs ...
EVERYTHING

11.
Why with Beauty?
It's the secret ingredient, invisible; which makes
the product transcends beyond the functionality
and the user makes the pleasure of living the
experience of use.
Without beauty there is no design. Solutions are
shaped. Functional forms, with certain criteria and
logic. Beauty is a very aesthetic concept,
subjective and cultural.

12.
Another elements that
makes good design
INTERACTIONS
People Contents Personalization

13.
DECISSIONS
Simplicity – How its look
Clarity – How to use
Efficiency – How it is
Freedom ETHIC
Honesty
Progress

14.
ART
Creativity
Emotions
Evocation

15.
RESULTS

16.
BUENOS AIRES
City of Design
Creative Industries
Our mission is to position Buenos Aires as acreative
city, contributing to the generation of employment and
value added production in the City.The objective is to
support these industries in order to generate
opportunities for access to international markets open
to diversity of our productions.

17.
Audiovisual
District
Tech
District
Art District
Design
District
Farmaceutical
Area
Logistic
Area
BUENOS AIRES CITY

18.
Thank you!
Gastón Marando
Deputy Director
General Department of Creative Industries
General Department of Foreign Trade City of Buenos Aires
www.buenosaires.gob.ar/comercioexterior
www.fidbsas.com
www.facebook.com/creativasycomext
www.twitter.com/creativasycomex