2. The masthead – It is the same on every Rule of thirds – is the traditional layout of a magazine as it adds Header – This gives information about
edition of the magazine so that it is interest to the target audience and the cluttered layout shows that music tours as this is a music magazine
the magazine is filled with content and also relates to the wacky feel
easily recognisable to regular buyers. of R&B/Hip Hop .
and it suits the season as it is obviously
Also it is in bright red and so clearly an Autumn edition.
stands out at the top of the page
although it only takes up about a tenth Selling lines/Cover lines – These
of the page. inform potential buyers of the music
artists and bands featuring in this
Flasher – this draws readers attention edition and so will attract and relate to
to this particular exciting extra feature the target audience as they fit in with
of the magazine, intriguing them to the genre of the magazine which is in
what is going on inside the magazine. fact Rock/Indie but sometimes varied
like this issue is R&B/Hip Hop.
House style – the house style is
consistent and uses big square writing. Main image – as Dizzee Rascal is a well
It also uses the colours Red, White and known icon, especially to people who
Black which is quite serious as the relate to this magazine and his music
magazine was originally meant to be style, it will attract a niche audience or
more like a news paper called The New those who don’t usually buy it. Also this
Musical Express. The colour red has is a long shot of Dizzee Rascal
connotations of love for music, in crouching and as he is slanting the top
particular this genre of music. half of his body and has his arms spread
out it gives the connotations of
Background – although NME is generally a
welcome to buyers and it fits in with the
Rock/Indie magazine the background is of
whole feel of the magazine, the
graffiti & so suits the genre of this
magazine & its target audience of R&B/ wackiness for example.
Hip Hop because of the icon Dizzee Rascal
& his clothes tie in with the style of the Main Cover line – it tells everyone who
background & the magazine. is on the front cover and is in Big
capital bright letters with a drop
Use of a pull quote – This intrigues the shadow to stand out. Also the words
niche audience to buy the magazine if
‘Dizzee’ and ‘Rascal’ slant to fit in with
they want to find out more about or
the slanting image and again the whole
what Dizzee Rascal says.
theme of the magazine.
The footer – this gives the information of other (mainly rock) music artists relating
to the genre of the magazine, featuring in this issue & so gives the impression there Barcode/date/issue/price – it is important on all magazines
is a lot going on in this magazine & that it is varied which then attracts more but is placed on the bottom right away from the main copy as
buyers. it is not as important to the genre of the magazine.

3.  The target audience of this The methods used to attract the
magazine are both male and target audience are:
female but mainly those who
are interested in Rock/Punk  Dizzee Rascal’s facial
but for this issue mainly those expression relates to the whole
who are interested in R & B/ theme/feel of the magazine
Hip Hop style music and rock relating to the genre of R&B
music and some of these, if which then relates to the target
not all, music artists and audience and there interests.
perhaps more similar to these
artists listed on this magazine.  Dizzee Rascal himself and the
 The main age group that clothes that he wears may
are likely to be interested in attract a niche audience who
this magazine could be varied aspire to be like him as they also
in age as Rock related artists like R&B. Also he may attract
vary in age so may have varied people who are not always
fans and the age group for this weekly buyers of the magazine
issue are younger people, for example it may usually be
possibly teenagers, as R & people interested in Rock who
B/Hip Hop relates more to buy it but just for this issue those
youth and the R & B artists like interested in R&B, on top of
Dizzee Rascal are also younger those who are, just because non
so are unlikely to attract NME buyers are fans of his.
middle aged people.
 The majority of the target  Also the general House Style
audience may be students and of the magazine, the bold big eye
on little or no wage so, catching writing and colours, will
although the NME magazine is automatically attract the target
£2.40 suggesting it may be audience as they will straight
young adults on a small wage away know it is an NME
purchasing it, it is not too magazine but it may also attract
expensive like the average non frequent buyers of the
alternate magazine. magazine.

5. The masthead - is again the Banner & Date - consistent banner saying “NME contents”, at Layout - this again uses the rule of
same on the title page; this the top, like on all NME contents pages and the date is thirds like the front cover so sticking
shows a consistent house consistently featured. Plus they are in the house style colours. to the house style. Also the layout is
style which then reinforces still quite formal relating to the fact it
the brand identity. was originally a newspaper but it has
toned down a bit to suit the genre of
The main image - it is the music it conveys and for the niche
focus of the page suggesting audience it is conveyed to.
the contents is mainly image
led and it is the same size and
Subheading & Summaries - There
shape of a CD cover;
is a subheading, always in block
therefore, it relates to music
white capitals on a black
and the images relates to the
background, splitting pages into
writing below it. It has also
sections to make it easier for
been edited to look like a
readers to follow. There is also a
photograph which makes it
summary of the pages under a
seem more informal and so
brief heading to intrigue the
relates to the target audience
audience to read more. It is also
more. Also what she is
always in black with the page
wearing is informal & relates
numbers in red on a white
to the genre of this issue and
background; therefore all of the
magazine (R&B/Rock).
colours used stick to the house
House style - the band style.
names are listed in red with
Subscription - this shows past
the page number in black and
issues that the readers may have
on a white background
also read and so if they enjoyed
showing a consistent house
and related to those they may feel
style in the use of colour.
they will relate to and enjoy this
issue, and the future issues
Lure - this text engages the
displayed, as well and so it will
niche audience to what they
encourage them to buy it. There
relate to.
are also details of the phone
number and website and price
Editorial - this sets the tone. For example the text says “Thank god the listed to again engage the target
sun as disappeared, eh?” This connotes an informal mode of address audience to feel involved with the
making the audience feel more involved and related to the magazine. NME magazines.

7. Background - this creates mise-en- Main headline/Lure - this is in black block capitals on a white-ish background Caption reference
scene because of the graffiti on the and so again suits the house style. Also it could be a lure because it uses a to Dizzee - this
wall. The graffiti on the wall also fits catchy slogan type phrase that intrigues the target audience to want to read could be to
in with the genre of this issue (R&B) more but also as the writing gets bigger as it goes down the page that could emphasize how
important Dizzee
and Dizzee rascal himself. also be a lure by getting readers to follow it and believing as it is bigger it is
is to this magazine
more important/interesting.
Main Image – In and to make more
people aware that
this image Dizzee
he is featuring in
rascal is wearing a
this issue.
red jacket and
that is one of the By line - this is a
colours of the credit for who the
house style of this double page
magazine. Also spread is by e.g.
Who the
the expression on
photographer of
his face is a the image is and
sneaky/guilty look who the author of
that may relate to the article is. This
the target could again be just
audience of this to advertise their
magazine or draw magazine but in an
them in as it looks effective way so
interesting. that if people
know who the
House style- here it writers are it may
shows the NME intrigue them to
title and the date buy other issues
and page number with those writer
in.
which is important
on a magazine and Second Image - this is of a radio and
shows a consistent bottles of beer which could be because
house style. Stand first - this is an this is associated with the R&B type
Columns - there are 4 columns of equal width so
introduction bit of informationgenre of this page. This also suggests
Drop Capital - the drop capital is 6 sticking to a consistent house style. However, that the target audience is young adults
about the artist being
they wrap around the image of the radio
lines down; therefore sticking to the interviewed so that if people as they stereotypically drink the most
connoting that the page is mainly image led and bottles of beer would not be
house style. Also it could lure you in read this they may be
(images are more important) perhaps because displayed on a page for younger
as it is black and bold so stands out interested enough to read
they know their target audience prefers more audiences as it may encourage them to
and will attract attention. further on in the article.
images than text. drink and so be harmful/uninteresting.

8.  The article itself is basically about Dizzee
Rascal and the year that he claims ‘was his’
which is 2009 and so the article covers the
awards Dizzee won in 2009 and his great
achievements so far in a short life story of
himself.
 The style of the article is written and
displayed to suit Dizzee Rascal and his style e.g.
R&B. For example in the article there is some
slang used “man” which suits his style but also
suggests the target audience of this magazine
would be young adults/teenagers as this type of
language would most appeal to them as they
may understand it more.
 It is written in 4 short columns consisting of
approximately 75 – 100 words. This could be
again to stick to the house style but also to
ensure the text is not too long to put off their
target audience.
 The main headline is dramatic as it uses
almost play on words to entice and engage its
target audience to buy the magazine so that they
can read more. It could also interest those who
do not normally buy the magazine just because it
is catchy and the font relates to youth.

9.  Krissi Murison was named
 New Musical Express has eleventh editor of the magazine on
been published in the UK, 29th July 2009 and became, the first
weekly, since March 1952 and female, editor of the magazine in
is the most popular music September 2009. The magazine is
magazine in the UK to date. currently edited by Luke Lewis
 The genre of this magazine, during
 It was originally a newspaper the period 1972 to 1976, was
but moved to magazine format associated with gonzo journalism, it
during the 1980’s. then became and is currently
associated with Rock/Punk due to the
 An online version of NME was writing of Tony Parsons and Julie
Burchill. Although artists from other
launched in 1996 and now has 5
genres, such as pop and R&B, can be
million users per month. - occasionally featured in NME.
http://www.nme.com/
 NME’s target audience is uni-sex
 In the first half of 2010 it was although it could be argued that it is
stated that the magazine's mainly aimed at males as Rock/Punk
circulation was 33,875 which is is generally more associated with
males. The age group is mainly young
53% down on a 2003 figure of
adults ranging from 16 – 20 but
72,442. people who are in there late 20’s
have been known to purchase the
magazine and have an interest in it.