Biogen wanted to showcase information about clinical trials and patient pathways at a conference within their budget. GES created two interactive presentations incorporating videos, text, and graphics that allowed attendees to navigate non-linearly [1]. GES also used Smartleads technology to electronically capture attendee interactions, providing Biogen measurable feedback [2]. The presentations could be easily updated, keeping costs low and allowing Biogen to reformat them for future events [3].