1. Marketing Research
By George Day

2. Word Of Mouth
• To spread word of mouth of the film ‘TED’ in
2012, Universal Studies set up a twitter for
“TED” and got “#TED” trending worldwide.
Which mean's millions of people would be
talking about ted and the word would spread
around twitter.

3. TV Press
• This was the 1st trailer that released for TED which was aired
on TV all over the world to add more word of mouth also to
target out the target audience. This is the trailer, then more
followed after this. But this was the original :-

4. Online and Mobile
These are social networking sites and apps that “TED” used to create an audience and
attract an audience. Also the free app on iTunes and Android will attract more attention and
draw people in and make a bigger audience.
Facebook account- https://www.facebook.com/tedisreal?fref=ts
Twitter account- https://twitter.com/WhatTedSaid
Youtube account - http://www.youtube.com/user/TedIsReal
App Store for iTunes -

5. Posters of TED
The coming soon
1st poster release Another poster –
giving key actors
and dates etc. of
the film.
Teaser poster, just
giving a look at the
characters
Controversial poster
tell the audience
that it is not a kids
movie. Which
created a lot of bad
attention from the
media from this
poster.

6. Trailers
• Teaser Trailer – (did not have 00:30- 01:00 teaser) -
http://www.youtube.com/watch?v=ML5-Ot-cKlk
• Trailer - http://www.youtube.com/watch?v=9fbo_pQvU7M
• The the “R rated” Trailer - http://www.youtube.com/watch?v=aGW5gpMU9yo

7. Merchandising
TED statue
Hats, T-
Shirts, Toys
Keyring
Another T-
shirt

8. The TED Premiere
• The TED Premiere Itself -
http://www.youtube.com/watch?v=hRwAqcQ
ATwc
• Which was on the 29th June 2012. Was the
initial release of TED. This video shows the
original cast of TED walking to the premiere.