Social Media for Business

1. Social Media for Business

2. HISTORY SOCIAL MEDIA

3. Before the Internet, " we used to gather to share our passions

4. Early internet included message boards and chat rooms

5. Now, social media is…

6. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications

7. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships

8. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships Owned Brand and Product Websites Mobile Brand and Product Websites Proprietary Mobile Applications Customer Care Services Proprietary Digital Content Proprietary Blogs

9. RIGHT is doing it Who ?

10. RIGHT is doing it

11. By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.

13. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need.

14. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need. Since then, Comcast has helped over 150,000 customers through Social Media.

16. Starbucks gave their consumers a voice

17. Resulting in over 50,000 product ideas

18. One message before Social Media…

19. One message after Social Media…

20. The message is distributed across Social Media channels…

21. We have reach like never before…

22. We have reach like never before… …where businesses can embrace their customers.

23. How can a business implement a Social Media Strategy?

24. 1. Establish Goals

25. 1. 2. 3. 4. WRITE DOWN Specific business Goals and Objectives

26. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?

27. 3. Build

28. Choose your channels wisely THE CONVERSATION PRISM by Brian Solis & JESS3 (there are many!)!

29. Set Your Home Base Corporate site, Blog, ! Facebook Page, etc.!

30. Use Your Channels

31. Use Your Channels to Engage and" Drive Traffic

32. 4. Engage

33. 4. Engage BUT HOW?

34. Ask Questions Make sure you comment on today’s blog post to win two free 8ckets!

35. Ask Questions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0 Make sure you comment on today’s blog post to win two free 8ckets!

36. Ask Questions What are your thoughts on our newest product? Likes/Dislikes? Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0 Make sure you comment on today’s blog post to win two free 8ckets!

37. Ask Questions What are your thoughts on our newest product? Likes/Dislikes? @Amanda_W – Thanks for reaching out! How can we help you today? Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0 Make sure you comment on today’s blog post to win two free 8ckets!

38. Choose the right team to engage

39. Choose the right team to engage Passion is a must!!

40. Participate

41. Participate (Get your hands dirty)!

42. Timeliness and" Frequency

43. Create a solid! content plan and stick with it! Timeliness and" Frequency

44. Transparency

45. Transparency Let your customers in to show your humanity!

46. Connect

47. Connect Be the conduit between your audience and valuable content ! and resources!

48. Relevance

49. Relevance Before you link to content, make sure it is relevant and adds value to your audience!

50. Connect Be the conduit between your audience and valuable, relevant content and resources! …and NEVER SPAM!

51. 5. Analyze & Optimize COURTESY OF SWIXHQ.COM

52. Social Media Channels Blogging Facebook Twitter (… just a few)

53. X 500,000,000+ Active Worldwide Users SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010

54. 45,000,000,000 Pieces of content shared per month SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010

55. 1,500,000 Local businesses with active Facebook pages SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010

56. 5,300,000,000 Creating more than fans SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010

57. Coca-Cola Fan Page – 14,000,000+ fans

58. 156,000,000+ " registered users SOURCE: TWEETREPORTS.COM – AUGUST 2010

59. 5.4 Billion+ updates per month SOURCE: TWEETREPORTS.COM – AUGUST 2010

60. 31% of users" follow a brand SOURCE: TWEETREPORTS.COM – AUGUST 2010

61. 7,800,000+ brand recommendations per month SOURCE: TWEETREPORTS.COM – AUGUST 2010

62. September 2010: 144,200,000 viewers SOURCE: COMSCORE.COM – OCTOBER 2010

63. Users: 100+ videos per viewer SOURCE: COMSCORE.COM – JUNE 2010

64. Most Searched: Google #1, YouTube #2

65. Social Media Tools and Applications

66. Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM

67. Update RSS TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake

68. Update RSS Listen & Connect TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake Monittor TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow

69. Update RSS Listen & Connect Image Tube Mogul Ustream JustinTV Twitcam Blip.TV Twitpic TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake Monittor TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow

70. Social Media Measurement

71. Reach Frequency and Trafﬁc Inﬂuence Conversations and Transactions Sustainability Sentiment You can measure:

72. Alexa Blogpulse Compete InsideFacebook Quantcast Social Mention Technorati Twittermeter YouTube " Insight With tools like:

73. “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made " every day that eventually " add up to a major shift.” - Jay Baer

74. Thank You! please vote it up by clicking below! If you liked it,

75. Social Media for Business

76. Vintage Computer image courtesy of Sunfox on Flickr →  h#p://www.flickr.com/photos/sunfox/4260782551 Pink Dell image courtesy of Pink Sherbert Photography on Flickr →  h#p://www.flickr.com/photos/40645538@N00/1482848501/ Reaching Hand image courtesy of Ivan Cabera on Flickr →  h#p://www.flickr.com/photos/gatobito/2632268048 All logos or brand references are copyright of their respec8ve owners Hand in Hand image courtesy of mcdarius on Flickr →  h#p://www.flickr.com/photos/mcdarius/4718225577 Old Paper Texture image courtesy of ImageAbstrac8on on Flickr →  h#p://www.flickr.com/photos/45678931@N05/4246976601/ Listen image courtesy of b-‐learn on Flickr →  h#p://www.flickr.com/photos/12445603@N00/27034367/ Audience image courtesy of Today is a Good Day on Flickr →  h#p://www.flickr.com/photos/40055757@N00/3668051585/ Engage image courtesy of greekadman on Flickr →  h#p://www.flickr.com/photos/99037763@N00/2314463032/ Child Ea8ng image courtesy of Mait Juriado on Flickr →  h#p://www.flickr.com/photos/40326422@N00/4286069709/ Glass BoWle image courtesy of jk+too on Flickr →  h#p://www.flickr.com/photos/11851864@N06/3661974157/ Concept and content developed by M80 (m80im.com) and Jon Thomas

77. Designed by www.presentationadvisors.com

Social Media for Business

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