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Rtp rsp16-tribridge-final deck

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The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies. Tune in to learn how to use Omnichannel Commerce Data as a competitive differentiator: http://rtou.ch/2c5xzM1

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Rtp rsp16-tribridge-final deck

  1. 1. #RSP16 Using Omnichannel Commerce Data As A Competitive Differentiator SPONSORED BY:
  2. 2. #RSP16 Follow this event on LinkedIn & Twitter #RSP16 Retail Touchpoints: @RTouchPoints Adam Blair: @adamblair29 Tribridge: @tribridge Daniel Edwards: @tribridge
  3. 3. #RSP16 Join the conversation #RSP16 Submit your questions here Download today’s resources Questions, Tweets & Resources
  4. 4. #RSP16 How Are We Doing?
  5. 5. #RSP16 About Retail TouchPoints ü Launched in 2007 ü Over 30,000 retail subscribers ü To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe
  6. 6. #RSP16 Panelists MODERATOR: Adam Blair Executive Editor Retail TouchPoints Daniel Edwards National Sales Leader NetSuite Business Unit, Tribridge @tribridge
  7. 7. #RSP16 The Case for Unified e-Commerce Platforms Midmarket retailers say they are: • 19% more likely to improve cross-sell/upsell capabilities • 14% more likely to improve overall per-customer profitability. – Forrester Research/NetSuite survey, June 2016
  8. 8. #RSP16 Why Cloud-Based Solutions? Midmarket retailers say they: • Do a better job of keeping up with innovations (66%) • Are faster to implement (64%) • Easily scale to keep up with business growth (64%) – Forrester Research/NetSuite survey, June 2016
  9. 9. #RSP16 85% of all retailers indicate unified commerce is a top priority Boston Retail Partners, January 2016
  10. 10. #RSP16 • Less than 50% of retailers have inventory visibility across channels – Boston Retail Partners, January 2016 • Nearly 70% of consumers want in-store recommendations from roving sales associates equipped with mobile devices – PwC, February 2016 The Business Case for Unified Commerce
  11. 11. #RSP16 Retailers can: • Identify their most loyal, high-value customers • Provide them with relevant content immediately post-sale • Greet them with personalized messages on their next visit to the web site • Greet them personally during call center interactions The Business Case for Unified Commerce
  12. 12. #RSP16 Business Benefits of an E-Commerce Platform Midmarket retailers say it: • Improves customer AOV (66%) • Boosts their ability to acquire new customers (63%) • Improves customer retention and loyalty (59%) – Forrester Research/NetSuite survey, June 2016
  13. 13. Tribridge at a Glance § 700 team members § Comprehensive consulting and implementation services for NetSuite cloud solutions § Cornerstone OnDemand top partner § Big Five quality delivered through practical methodologies and intimate customer relationships
  14. 14. Omnis – Latin for “universal”. Depending on your preferred spelling: Omnichannel, Omni Channel, or Omni-Channel at its core is a multi-channel sales approach that delivers universal messaging across all channels to deliver a holistic shopping experience to customers. Regardless of whether that customer is shopping online, on the phone, or in store, they get the same experience across all sales channels. Omnichannel Commerce
  15. 15. “Omnichannel” is not simply a new word to define an old concept. § All omnichannel interactions involve multi- channel, but not all multi-channel interactions are omnichannel. § The point of “Omni "channel is to transform siloed legacy multi-channel solutions into a unified shopping experience. Omnichannel vs. Multi-Channel
  16. 16. Retailers, wholesalers and product brand experts focus their “omnichannel” strategies on their website, in store experience, call center, mobile accessibility and affiliate channels… …but these strategies ONLY represent half the story. Omnichannel is more than shopping “Unified "Commerce
  17. 17. Omnichannel is Unified Commerce • Inventory and Warehouse Management • Merchandise Planning & Purchasing • Order Fulfillment and Delivery Management • Marketing • Customer Service and Support • Additional Channels (Amazon, eBay, Affiliates) • Ecommerce Model (B2C, B2B) • Accounting Shopping Experience
  18. 18. 85% of all retailers indicate unified commerce is a top priority. Boston Retail Partners, January 2016
  19. 19. “Less than 50% of retailers have inventory visibility across channels” Boston Retail Partners, January 2016 Inventory Visibility Source: http://www.improsys.in/
  20. 20. Brand Touchpoint Wheel “Nearly 70% of consumers want in-store recommendations from roving sales associates equipped with mobile devices” PwC, February 2016
  21. 21. Rules Engine Customer • Lifetime value • Items in wish list • Ratings & Reviews • Recency Back-Office • Margin • Inventory/shipping • Order Mgmt. eCommerce • Conversion rate • Top search terms Create Customer, Product Segments Reuse segments across commerce functionality Merchandising Promotions Content Know Your Customers
  22. 22. Solving the Unified Commerce Challenge
  23. 23. Solving the Unified Commerce Challenge
  24. 24. Next Steps § Learn how we can help your company leverage NetSuite cloud technologies § White papers, eBooks and other research information § Personalized solution demonstration (877) 744-1360 connect@tribridge.com tribridge.com/twitter blog.tribridge.com
  25. 25. Q & A
  26. 26. #RSP16 Please Share Your Feedback
  27. 27. #RSP16 Q&A // Panelists MODERATOR: Adam Blair Executive Editor Retail TouchPoints Daniel Edwards National Sales Leader NetSuite Business Unit, Tribridge @tribridge
  28. 28. #RSP16 Thanks for attending PLEASE JOIN US FOR OUR NEXT SESSION: Today at 2 PM ET / 11 AM PT

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