The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies. Tune in to learn how to use Omnichannel Commerce Data as a competitive differentiator: http://rtou.ch/2c5xzM1

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Using Omnichannel Commerce
Data As A Competitive
Differentiator
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Retail Touchpoints: @RTouchPoints
Adam Blair: @adamblair29
Tribridge: @tribridge
Daniel Edwards: @tribridge

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About Retail TouchPoints
ü Launched in 2007
ü Over 30,000 retail subscribers
ü To provide executives with relevant,
insightful content across a variety of
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Panelists
MODERATOR:
Adam Blair
Executive Editor
Retail TouchPoints
Daniel Edwards
National Sales Leader
NetSuite Business Unit, Tribridge
@tribridge

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The Case for Unified e-Commerce Platforms
Midmarket retailers say they are:
• 19% more likely to improve cross-sell/upsell capabilities
• 14% more likely to improve overall per-customer profitability.
– Forrester Research/NetSuite survey, June 2016

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Why Cloud-Based Solutions?
Midmarket retailers say they:
• Do a better job of keeping up with innovations (66%)
• Are faster to implement (64%)
• Easily scale to keep up with business growth (64%)
– Forrester Research/NetSuite survey, June 2016

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85% of all retailers indicate unified commerce
is a top priority
Boston Retail Partners, January 2016

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• Less than 50% of retailers have inventory visibility across channels
– Boston Retail Partners, January 2016
• Nearly 70% of consumers want in-store recommendations from
roving sales associates equipped with mobile devices
– PwC, February 2016
The Business Case for Unified Commerce

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Retailers can:
• Identify their most loyal, high-value customers
• Provide them with relevant content immediately post-sale
• Greet them with personalized messages on their next visit to the web
site
• Greet them personally during call center interactions
The Business Case for Unified Commerce

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Business Benefits of an E-Commerce Platform
Midmarket retailers say it:
• Improves customer AOV (66%)
• Boosts their ability to acquire new customers (63%)
• Improves customer retention and loyalty (59%)
– Forrester Research/NetSuite survey, June 2016

13. Tribridge at a Glance
§ 700 team members
§ Comprehensive consulting and
implementation services for
NetSuite cloud solutions
§ Cornerstone OnDemand top
partner
§ Big Five quality delivered through
practical methodologies and
intimate customer relationships

14. Omnis – Latin for “universal”.
Depending on your preferred spelling: Omnichannel,
Omni Channel, or Omni-Channel at its core is a
multi-channel sales approach that delivers
universal messaging across all channels to deliver
a holistic shopping experience to customers.
Regardless of whether that customer is shopping
online, on the phone, or in store, they get the
same experience across all sales channels.
Omnichannel Commerce

15. “Omnichannel” is not simply a new word to define
an old concept.
§ All omnichannel interactions involve multi-
channel, but not all multi-channel interactions
are omnichannel.
§ The point of “Omni "channel is to transform
siloed legacy multi-channel solutions into a
unified shopping experience.
Omnichannel vs. Multi-Channel

16. Retailers, wholesalers and product brand experts focus their
“omnichannel” strategies on their website, in store
experience, call center, mobile accessibility and affiliate
channels…
…but these strategies ONLY represent half the story.
Omnichannel is more than shopping
“Unified "Commerce

17. Omnichannel is Unified Commerce
• Inventory and Warehouse Management
• Merchandise Planning & Purchasing
• Order Fulfillment and Delivery
Management
• Marketing
• Customer Service and Support
• Additional Channels (Amazon, eBay,
Affiliates)
• Ecommerce Model (B2C, B2B)
• Accounting
Shopping Experience

18. 85% of all retailers indicate unified commerce is
a top priority.
Boston Retail Partners, January 2016

19. “Less than 50% of retailers have
inventory visibility across
channels”
Boston Retail Partners, January 2016
Inventory Visibility
Source: http://www.improsys.in/

20. Brand Touchpoint Wheel
“Nearly 70% of consumers want
in-store recommendations from
roving sales associates equipped
with mobile devices”
PwC, February 2016

21. Rules
Engine
Customer
• Lifetime value
• Items in wish list
• Ratings & Reviews
• Recency
Back-Office
• Margin
• Inventory/shipping
• Order Mgmt.
eCommerce
• Conversion rate
• Top search terms
Create Customer,
Product Segments
Reuse segments across
commerce functionality
Merchandising
Promotions
Content
Know Your Customers

22. Solving the Unified Commerce Challenge

23. Solving the Unified Commerce Challenge

24. Next Steps
§ Learn how we can help your company leverage
NetSuite cloud technologies
§ White papers, eBooks and other research
information
§ Personalized solution demonstration
(877) 744-1360
connect@tribridge.com
tribridge.com/twitter
blog.tribridge.com

25. Q & A

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Please Share Your Feedback

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Q&A // Panelists
MODERATOR:
Adam Blair
Executive Editor
Retail TouchPoints
Daniel Edwards
National Sales Leader
NetSuite Business Unit, Tribridge
@tribridge

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Thanks for attending
PLEASE JOIN US FOR OUR NEXT SESSION:
Today at 2 PM ET / 11 AM PT