Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
2. #ChannelWeek
Covering The Latest Channel
News, Trends & Strategies
channelmarketerreport.com
twitter.com/channelmktr
https://dg-r.co/ChannelMarketer
Your Source For The Latest B2B
Marketing News & Trends
demandgenreport.com
twitter.com/DG_Report
https://dg-r.co/DG-Specialists
3. February 25–27, 2019
SAVE THE DATE:
Join Our B2BMXperts community:
b2bmx.influitive.com/join/now
Hyatt Regency, Scottsdale
www.b2bmarketing.exchange
4. #ChannelWeek
#ChannelWeek Prize Pack: Register & Attend to Win
Join all our #ChannelWeek sessions live for the best chance to win
• $10 Starbucks gift cards - 1 winner per session
• Free passes to #B2BMX - 1 winner per day
5. How are we doing?
#ChannelWeek
Questions, Tweets, Resources, Survey
9. 4/30/2019
PAGE 9
PARTNER-FIRST
APPROACH
Zift Solutions - Industry Recognition
Ranked #1 overall by SiriusDecisions in latest
CMM Tool Report
Trusted by more than 80% of the top
Channel Chiefs listed in CRN Magazine
Strong Performer with the best product in
latest Forrester PRM Wave Report
“Provides a strong depth of PRM functionality,
native integration with a growing list of
applications and a broad complement of channel-
managed services.”
Recognized as a “Leader” in The Forrester Wave™:
Through-Channel Marketing Automation, Q2 2018
“…robust end-to-end channel marketing capabilities from
a company with a strong vision.”
“Leading PRM solution that improves channel
performance and accelerates revenue growth.”
17. 4/30/2019
PAGE 17
PARTNER-FIRST
APPROACH
Partner Tech Frankenstein
System 5
Channel Data
Management
SSO
System 4
Incentives
ManagementSSO
System 2
Learning
Management
SSO
System 1
Partner Relationship
Management (PRM)
System 6
Social and Content
Syndication
SSOSSO
System 3
Channel Marketing &
Management (CMM)
44. 4/30/2019
PAGE 44
PARTNER-FIRST
APPROACH
Sales & Marketing had to agree on criteria
Platform influence analysis
Received channel sales & opportunities, and cleaned the data
Complete influence matching using lead data already
available to both parties
1
2
3
48. 4/30/2019
PAGE 48
PARTNER-FIRST
APPROACH
Key Takeaways
A partner-first approach is the only approach to
drive channel success of your program
Its simple, greet partners at the door; support, educate
& help them generate sales
51. #ChannelWeek
Register for more sessions now thru August 24th!
Join Our Next Session: Accelerate Your Partners’ Digital Transformation with
Point-Based Rewards
webinars.demandgenreport.com/channel-week-series/2018
Tuesday, August 21st
2:00 PM Eastern Time