Panel: Carol Krol of Demand Gen Report, John Crowley of Cardinal Health, John Hauryluke of Oppenheimer Funds http://b2bmarketing.exchange

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Enabling Engagement: Building
Relationships Across Channels In
Complex Environments
With:
Carol Krol- Demand Gen Report
John Crowley- Cardinal Health
John Hauryluke- Oppenheimer Funds

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Open Rate = 78%
Email Effectiveness

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Open Rate = 8%
CTR= 0.1% 3%
23%
Email Effectiveness

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Open Rate = 83%
 Simple text template
 Coschedule.com headline
analyzer
 Mobile friendly (mobile = 69%)
 Mail merge salutation
 Written in my voice,
not some corporate stiff
CTR= 67%
Email Effectiveness

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Social Selling Process

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Leaderboard Baseline

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“He’s Lucky”

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“It’s Not Fair”

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“How Does Social Selling Work?”

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The Results
Market
Growth

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Key Performance Indicators
120%
12%
53% 38%
22%
80%
Revenue Deal
Size
Share of
Wallet
Pipeline
Velocity
Employee
Satisfaction
Customer
Churn

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https://www.justjohncrowley.com/free-stuff/

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Social Selling at Oppenheimerfunds
Yesterday : Today : Tomorrow

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LinkedIn Contact Profile Inside of Salesforce.com

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The use of MapAnything Inside of Salesforce

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LinkedIn Elevate: Compliant :Social Advocacy
Platform

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Thank you!

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