2024 Google SERP Features: New Strategies To Gain Visibility
Making Marketing Data Actionable
1. Making
Marke*ng
Data
Ac*onable:
4
Ways
Analy*cs
Track
&
Build
Be5er
Engagement
#DataOverload
2. #DataOverload
Follow
this
webinar
on
Twi5er
#DataOverload
Demand
Gen
Report:
@DG_Report
Marketo:
@Marketo
3. #DataOverload
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Gen
Report
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Introducing
Marke*ng
ID
5. #DataOverload
Panelist
Mike
Tomita
Sr.
Marke*ng
Manager
Marketo
MODERATOR:
Andrew
Gaffney
Editor,
Demand
Gen
Report
10. 70%of a customer’s journey
today is self directed.
2900marketing messages per
day are vying for your
prospect’s attention
50%of all purchasing
decisions are influenced
by third-parties
SiriusDecisions
SuperProfile
McKinsey Quarterly
33. 45%of marketers use single
attribution.
21%of marketers attribute
across multiple programs
and people.
20%do not use any type of
attribution tracking.
The Lenskold Group / eMedia Lead Generaon Markeng ROI study