This document discusses how to turn a resource center into a lead generation machine. It provides 5 key elements: 1) Make the resource center easy to use and navigate, 2) Create an engagement path to guide users through the content, 3) Include clear calls-to-action, 4) Make it easy for marketing to update and modify, and 5) Track performance with content marketing software. It then presents a case study of how Monetate improved their resource center and increased conversions by 250% by focusing on experience, targeting, control, and calls-to-action.