The document discusses key changes for B2B performance marketers. It notes that buyers now favor "S.I.M" content that is short, interactive, and mobile-friendly. Specifically, 87% prefer interactive/visual content, 86% want mobile-friendly content, and 92% want shorter formats. It also recommends that marketers 1) reorganize content by industry and role, 2) make content easier to access by packaging related content together, 3) make content easier to consume with single-click access and fewer forms, and 4) add credibility to content by featuring industry influencers.

3. B2B’s Brave New World: Top Game
Changers For Performance
Marketers
#B2BMX

4. Buyers continue to favor “S.I.M content”
(short, interactive, mobile-friendly)
87% interactive/visual content
86% mobile-friendly content
92% shorter formats

5. The content experience needs to change

6. 1. Rethink content organization
By industry
(64%)
By business
role (67%)

7. 2. Make content easier to access
58% want related
content packaged
together

8. 3. Make content easier to consume
71%
want single-click
access and fewer
forms

9. 4. Add some star power
87%
give credence to
content that features
industry influencers

10. #B2BMX
Shifting Priorities

11. #B2BMX
 Marketers still prioritize demand gen and allocate more budget
 Those citing 20%+ increases declined from 38% in 2016, to 33% this year
 Those indicating budget decline increased to 13%
Budgets Increasing, But At Slower Rate

12. #B2BMX
 88% say ability to measure and analyze marketing impact is top priority
 92% either already actively measuring campaign attribution and influence
or are planning to do so this year
The Age Of Attribution & Analytics

13. #B2BMX
 Nearly 1/3 of marketers now measured directly on pipeline
influence
Moving Beyond MQLs To Show Impact

14. #B2BMX
ABM Ranks At The Top Of Tools To Deploy

15. #B2BMX
ABM Toolkit Also Expanding

16. #B2BMX
Aligning ABM With Demand Gen Goals

17. #B2BMX
Closing The Deal

18. #B2BMX
Increased Focus On Engagement’s Last Mile

19. Increased Focus On Engagement’s Last Mile

20. #B2BMX
General Information
Get Social
Hashtag:
#B2BMX
Follow:
@Content2Convert &
@DG_Report
WiFi
Network ID:
Fairmont_Meeting
Password:
B2BMX

21. DOWNLOAD THE APP!
app.b2bmarketing.exchange

22. #B2BMX
The Marketplace

23. Visit all sponsor booths for a chance
to win one of the following prizes:
iPad Pro
$300 Amazon Gift Card
Amazon Echo
$100 Zappos Gift Card
(3) $50 Amazon Gift Cards
*INCLUDED IN YOUR #B2BMX BACKPACK
MARKETPLACE PASSPORT
#B2BMX

24. #B2BMX
 15-Minute sessions with
top experts.
 Booths #508 and #510
located in the
Marketplace.
 Walk-Ins accepted
B2BMXpert Bar • Laura Ramos, Forrester Research, Inc.
• Jason Stewart, ANNUITAS
• Phyllis Davidson, SiriusDecisions
• Rebecca Lieb, Conglomotron
• Jason Hekl, Hekl Coaching & Consulting
• Dana Harder, Content4Demand
• Meghan Durett, BlueBird Strategies
• Martin Carr, Bulldog Solutions
• Jill Rowley, #SocialSelling
• Mary Shea, Forrester
• Nancy Nardin, Smart Selling Tools Inc.
• Lee Odden, TopRank Marketing

25. #B2BMX
www.quarry.com/b2bmx17
Keynote Inks

26. #B2BMX
Visit them in the foyer near the
registration or donote here:
http://dg-r.co/Donate-K9s
#B2BMX GIVES BACK

27. #B2BMX
12:40 PM // PALOMINO 2
Top 5 Social Media Metrics Your CMO
Wants to See…And How to Track Them
Lunch & Learns
12:40 PM // PALOMINO 3
Content And The Art Of Personalization
For ABM Strategies

28. Thanks to our sponsors

29. #B2BMX
THANK YOU!