Navigating The Cookieless Era: Maximizing 1P Data In Streaming
From Innovation To Execution: Best Practices For Retailing In The Age Of The Customer #RIC15
2. From Innovation To Execution: Best
Practices For Retailing In The Age
Of The Customer
Adam Silverman, Principal Analyst
June 17th, 2015
@AdamKSilverman
14. Source: Forrester’s North American Consumer Technogrpahics Retail Survey, 2014. Base 5007 US online adults. Base 1156
online adults who have used their phone in-store to compare prices in the past three months.
Customers research product in-aisle