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Sustainable Consumption Research and Policy: Retrospect
and Prospect
Maurie J. Cohen, Director
Science, Technology, and Society Program
New Jersey Institute of Technology
Newark, NJ USA
mcohen@njit.edu
and
Associate Fellow
Tellus Institute
Boston, MA USA
Meeting on Forming a Future Earth Knowledge Action Network (KAN) on Sustainable
Consumption and Production, 2–3 March 2016, Research Institute for Humanity and Nature,
Kyoto, Japan
The last twenty years have seen the emergence of an international policy
agenda organized around the notion of “sustainable consumption” (or
“sustainable consumption and production”).
Overview of Sustainable Consumption (and Production) Policy
Tension Between SC and SP
Three Waves of Sustainable Consumption Research (1995–Present)
Environmental/
Consumer
Psychology
Sustainable Consumption Research (~1995–2008)
Environmental
Sociology/Politics
Industrial
Ecology/Life
Cycle Analysis
Sustainable
Consumption
First Wave (~1995–2008): Setting the Foundations of the Field
Consumption Matters
In the United States, more than 70 percent of the economy is predicated
on household-level consumption.
Consumption-First Approach to Sustainability
It is end-use consumers who are responsible for pulling energy and
materials through the global system and hence consumption represents
an important leverage point for sustainability.
Life Cycle Perspectives
Effective sustainability policy and practice requires thinking systemically
from the standpoint of product life cycles.
Consumption-First Approach to Sustainability
It is the multitude of ordinary consumption embedded in habituated daily
practices that is most salient (e.g., energy use, transportation, food).
Servicization as an Alternative Business Model
Strong vs Weak Sustainable Consumption
Weak Sustainable Consumption (Green Consumerism)
• Consumer education
• Ecological labeling
• Product certification
• Energy efficient products and
services
• Public procurement
Weak sustainable consumption primarily focuses on the quality rather than the
quantity of consumption. These types of initiatives all tend to induce rebound
effects and other perverse outcomes.
Shopping Our Way to Sustainability?
Toward Strong Sustainable Consumption
Proponents of strong sustainable consumption have sought to highlight
the inadequacies of a singular focus on consumptive efficiency and to
develop new notions predicated on an understanding of sufficiency.
Ecological Macroeconomics
Ecological Overshoot
Economic Growth vs Social Progress
Happy Planet Index
Inefficiency (and Inequity) of Global Consumer Capitalism
Second Wave (~2008–2015): Toward Strong Sustainable Consumption
Sustainable Consumption Research (~2008‒2015)
Environmental
Sociology/Politics
Industrial
Ecology/Life
Cycle Analysis
Innovation
Studies
Consumer/
Environmental
Psychology
Ecological/New
Economics
Sustainable
Consumption
Toward Strong Sustainable Consumption
Toward Strong Sustainable Consumption
Sustainable Consumption and the “New Economics”
Rising Income Inequality
Reduction in Work Time
Alternative Modes of Goods Ownership
Sustainable Systems Innovation and the
Redesign of Socio-technical Systems
Increasing Complexity of Sustainable Consumption
Third Wave (~2015–Present): Post-consumerism?
Sustainable Consumption (~2015–Present): Post-consumerism?
Ecological
Economics
Environmental
Sociology Innovation
Studies
Industrial
Ecology/Life
Cycle
Analysis
Knowledge
Brokerage
Marketing
Ethics
New
Business Models
Standards/
Accreditation
Business Cluster
Sustainable
System
Innovation
Social
Practices
Consumer/
Environmental
Psychology
Behavioral
Economics
Degrowth/
Secular
Stagnation
Sustainable
Lifestyles/Social
Innovation
Decoupling/
Dematerial-
ization
Material
Flows/Circular
Economy
Socio-technical Innovations
Sustainable
Consumption
Sufficiency
Consumption-
based GHG
Accounts
Agro-food
Systems
Transport & Mobility
Built Environment
Energy
Domains/Provisioning
Systems
Finance
Toward Post-Consumerism?
Both empirical and normative scholarship suggests weakening of that the
structural organization of “consumer society.”
???
Entrenchment of Inequality/Precarious Lifestyles
Social Dimensions of Sustainable Consumption
Emergence of the “Gig” Economy
Alternatively called “on-demand economy,” “1099 economy,” “zero-hour contract
economy”).
Vanishing Middle Class
Future of Employment
Politics of Austerity Amidst Political Paralysis
Demographic Contraction
Migration and Assimilation Crises
Global Environmental Crises
Climate Change and Sustainable Consumption
From the “Annex” to the Paris Agreement: “Also recognizing that
sustainable lifestyles and sustainable patterns of consumption and
production, with developed country Parties taking the lead, play an
important role in addressing climate change.”
Institutional Organization of the Field of Sustainable Consumption
Research and Policy (2005‒2008)
SCORAI is a knowledge network of professionals working at the
interface of material consumption, human well-being, and technological
and cultural change.
http://www.scorai.org
• Comprises 800+ academics and policy practitioners around the world
• Regional sub-networks operate in North America, Europe, China, and (most
recently) Israel
• Each regional sub-network organizes conferences, workshops,
collaborations with practitioners, publishes books and special journal issues
• Operates a dynamic website and active listserv and publishes a monthly
newsletter
• Provides an audience for dissemination of research and organizational
structure for the field (including the recently launched Routledge –SCORAI
Book Series on Sustainable Consumption)
Potential Founding Members of a Future Earth Knowledge-Action
Network on Sustainable Consumption and Production
SWITCH Asia, SWITCH Mediterranean
Asia-Pacific Roundtable on Sustainable Production and Consumption
European Roundtable on Sustainable Production and Consumption
Urban Sustainability Directors Network
SCORAI, SCORAI-Europe, SCORAI-China, SCORAI-Israel
Others?

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Future Earth SSCP KAN Exploratory Workshop: Maurie Cohen

  • 1. Sustainable Consumption Research and Policy: Retrospect and Prospect Maurie J. Cohen, Director Science, Technology, and Society Program New Jersey Institute of Technology Newark, NJ USA mcohen@njit.edu and Associate Fellow Tellus Institute Boston, MA USA Meeting on Forming a Future Earth Knowledge Action Network (KAN) on Sustainable Consumption and Production, 2–3 March 2016, Research Institute for Humanity and Nature, Kyoto, Japan
  • 2. The last twenty years have seen the emergence of an international policy agenda organized around the notion of “sustainable consumption” (or “sustainable consumption and production”). Overview of Sustainable Consumption (and Production) Policy
  • 4. Three Waves of Sustainable Consumption Research (1995–Present)
  • 5. Environmental/ Consumer Psychology Sustainable Consumption Research (~1995–2008) Environmental Sociology/Politics Industrial Ecology/Life Cycle Analysis Sustainable Consumption
  • 6. First Wave (~1995–2008): Setting the Foundations of the Field
  • 7. Consumption Matters In the United States, more than 70 percent of the economy is predicated on household-level consumption.
  • 8. Consumption-First Approach to Sustainability It is end-use consumers who are responsible for pulling energy and materials through the global system and hence consumption represents an important leverage point for sustainability.
  • 9. Life Cycle Perspectives Effective sustainability policy and practice requires thinking systemically from the standpoint of product life cycles.
  • 10. Consumption-First Approach to Sustainability It is the multitude of ordinary consumption embedded in habituated daily practices that is most salient (e.g., energy use, transportation, food).
  • 11. Servicization as an Alternative Business Model
  • 12. Strong vs Weak Sustainable Consumption
  • 13. Weak Sustainable Consumption (Green Consumerism) • Consumer education • Ecological labeling • Product certification • Energy efficient products and services • Public procurement Weak sustainable consumption primarily focuses on the quality rather than the quantity of consumption. These types of initiatives all tend to induce rebound effects and other perverse outcomes.
  • 14. Shopping Our Way to Sustainability?
  • 15. Toward Strong Sustainable Consumption Proponents of strong sustainable consumption have sought to highlight the inadequacies of a singular focus on consumptive efficiency and to develop new notions predicated on an understanding of sufficiency.
  • 18. Economic Growth vs Social Progress
  • 20. Inefficiency (and Inequity) of Global Consumer Capitalism
  • 21. Second Wave (~2008–2015): Toward Strong Sustainable Consumption
  • 22. Sustainable Consumption Research (~2008‒2015) Environmental Sociology/Politics Industrial Ecology/Life Cycle Analysis Innovation Studies Consumer/ Environmental Psychology Ecological/New Economics Sustainable Consumption
  • 25. Sustainable Consumption and the “New Economics”
  • 28. Alternative Modes of Goods Ownership
  • 29. Sustainable Systems Innovation and the Redesign of Socio-technical Systems
  • 30. Increasing Complexity of Sustainable Consumption
  • 31. Third Wave (~2015–Present): Post-consumerism?
  • 32. Sustainable Consumption (~2015–Present): Post-consumerism? Ecological Economics Environmental Sociology Innovation Studies Industrial Ecology/Life Cycle Analysis Knowledge Brokerage Marketing Ethics New Business Models Standards/ Accreditation Business Cluster Sustainable System Innovation Social Practices Consumer/ Environmental Psychology Behavioral Economics Degrowth/ Secular Stagnation Sustainable Lifestyles/Social Innovation Decoupling/ Dematerial- ization Material Flows/Circular Economy Socio-technical Innovations Sustainable Consumption Sufficiency Consumption- based GHG Accounts Agro-food Systems Transport & Mobility Built Environment Energy Domains/Provisioning Systems Finance
  • 33. Toward Post-Consumerism? Both empirical and normative scholarship suggests weakening of that the structural organization of “consumer society.” ???
  • 34. Entrenchment of Inequality/Precarious Lifestyles Social Dimensions of Sustainable Consumption
  • 35. Emergence of the “Gig” Economy Alternatively called “on-demand economy,” “1099 economy,” “zero-hour contract economy”).
  • 38. Politics of Austerity Amidst Political Paralysis
  • 42. Climate Change and Sustainable Consumption From the “Annex” to the Paris Agreement: “Also recognizing that sustainable lifestyles and sustainable patterns of consumption and production, with developed country Parties taking the lead, play an important role in addressing climate change.”
  • 43. Institutional Organization of the Field of Sustainable Consumption Research and Policy (2005‒2008)
  • 44. SCORAI is a knowledge network of professionals working at the interface of material consumption, human well-being, and technological and cultural change. http://www.scorai.org
  • 45. • Comprises 800+ academics and policy practitioners around the world • Regional sub-networks operate in North America, Europe, China, and (most recently) Israel • Each regional sub-network organizes conferences, workshops, collaborations with practitioners, publishes books and special journal issues • Operates a dynamic website and active listserv and publishes a monthly newsletter • Provides an audience for dissemination of research and organizational structure for the field (including the recently launched Routledge –SCORAI Book Series on Sustainable Consumption)
  • 46.
  • 47. Potential Founding Members of a Future Earth Knowledge-Action Network on Sustainable Consumption and Production SWITCH Asia, SWITCH Mediterranean Asia-Pacific Roundtable on Sustainable Production and Consumption European Roundtable on Sustainable Production and Consumption Urban Sustainability Directors Network SCORAI, SCORAI-Europe, SCORAI-China, SCORAI-Israel Others?