Enactus HK Workshop Series:
Prototyping and
Piloting
Organized by Funded by Supported by
2020-01-13
Speaker
Mr Kyle SI
Co-founder, Equinox Education

Prototyping
• Prototyping for products
• Prototyping for services

Some definitions…
• Compared to the minimum viable product (MVP), which is a
minimum usable version of the product and includes the core
functionality, the prototype doesn’t perform anything. It is just an
image of your future app.

Note: Bubble sizes represent associated costs.
Proof of Concept (POC)

• A pilot is a productionalized system available for a subset of the whole
audience. The reason for doing a pilot is to get a better understanding
of how the product will be used in the field and to refine the product.
Another name for Pilot is Minimum Viable Product (MVP).

Focus on the core idea first. The edge-cases can come later.

ALL prototypes are DISPOSABLE.

Prototype
Test
Analyze
Refine

Prototype

Software
Validate your business idea by testing it with real users
before spending resources on software development
Have the most cost effective version of your app ready to be
showcased to users and investors
Minimise the risks of developing an app users or customers
won’t buy or use

Author/Copyright holder: Tom Maiorana. Copyright terms and licence: CC BY 2.0
Sketches and Diagrams

Paper Interfaces

Storyboards

Role-Playing

User-Driven Prototypes

Before choosing what prototype to build
• What’s your idea about?
• With your team, note down the key components of your idea or ideas. Figure out what
needs to be tested, and ask a key question for each component of your idea that you
wish to test.
• Which questions do you want to ask?
• Choose a few questions you want answered. For instance, if you want to test out
whether the weight of your product is acceptable and usable, consider building a rough
prototype with the same weight as that of the final product. On the other hand, if you
want to test the level of interaction between the product and the user, you may want to
use role-playing instead.
• What prototype makes sense?
• For each question, think about the kind of prototype that makes the most sense and that
would most effectively answer the question. If possible, hold a brainstorming session
with your team so that you can generate as many alternatives as possible, then narrow
down the choices via discussion.

• People – including those whom you are testing and the observers
• Objects – static and interactive, including the prototype and other
objects the people and/or prototype interact/s with
• Location – places and environments
• Interactions – digital or physical, between people, objects and the
location

• “It’s impossible to be awesome at everything all the time, so it’s
critical to identify the key moments that matter in the experience.”

• A prototype is an early sample, model, or release of a product built to
test a concept or process, or to act as a thing to be replicated or
learned from

• We can apply this definition to the information technology sphere as
well. Compared to the minimum viable product (MVP), which is a
minimum usable version of the product and includes the core
functionality, the prototype doesn’t perform anything. It is just an
image of your future app.
•

Rely on the instincts and insights of the people living in these moments every day. Engage the ultimate stakeholders as designers.
And ask good questions about how things will play out.
4. Use time-based moments.
Think about the arc of the experience over time. In these interstitial moments that matter mentioned above, how do you help
people remember you? How do you help people anticipate the next engagement moment?
5. Ask people to imagine a more idealized version.
What’s the idealized experience that addresses some of the known challenges? Low fidelity prototypes can be extremely helpful
because often the users want to give you feedback to help design something that meets their needs.
6. Use constraints to force yourself to stretch.
Push beyond the normal mediums you use. For example, what if you could only design through space, people, signs,
etc…Organizations and industries tend to have a bias toward certain channels. Healthcare has a bias toward using people to
deliver a service, which is one reason we created the journey home board purely through signage.
Ask people to think about all the kinds of interactions they can play with. Then develop design solutions for just one. What if you
could only deliver the experience through people? What if you could only deliver with signage and communications or only
through the cues the space gives about how you move through an experience?
Download a PDF with images of IDEO service design prototypes from Kaiser Permanente, Walgreens, and Interbank Explora.

Wireframe

Prototype
Wireframe
Piloting

An MVP has three key characteristics:
It has enough value that people are willing to use it or buy
it initially.
It demonstrates enough future benefit to retain early
adopters.
It provides a feedback loop to guide future development.

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青兒教育 Equinox Education