The forgotten shop floor – 'The rise of the digital high street' research results

2. 1 © Copyright 2017 FUJITSU The Forgotten Shop Floor – The rise of the digital high street research results Richard Clarke - Interviewer Executive Director, Global Retail, Fujitsu Max Schoredits - Panellist Director, Europe, Grassfish Tom Smith - Panellist Retail & Hospitality Specialist, UK, Fujitsu Martin Smithen - Panellist Digital Workplace Propositions Director, EMEIA, Fujitsu Paul Kirkland - Panellist Retail & Hospitality Specialist, UK, Fujitsu

7. 6 © Copyright 2017 FUJITSU Fujitsu Sans Light – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþ ÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl Fujitsu Sans – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüý þÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl Fujitsu Sans Medium – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúû üýþÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl

9. 8 © Copyright 2017 FUJITSU The Digital High Street – Consumer View Consumers see the main role of the high street as: Consumers see the main benefits of in-store tech as: 49% allowing them to browse for products 30% the customer in-store experience 51% quicker service 39% ordering out of stock products 36% accessing extra product info

10. 9 © Copyright 2017 FUJITSU The Digital High Street – Employee View The in-store technology employees most often use is: Employees believe that technology: 56% smart checkouts 48% mobile point of sale 61% allows them to solve customer issues 58% saves them time 54% mobile stock monitoring

11. 10 © Copyright 2017 FUJITSU Gaps in Technology – Consumer View Consumer experience: 41% experience poor in-store technology ‘quite often’, ‘very often’ or ‘every time they go in-store’ 41% technology very slow Key issues for the consumer: Consumer trust: 61% say the quality of in-store tech impacts the loyalty of consumers 75% trust Amazon or eBay to give a better in-store tech experience than the high street stores 37% unreliable 25% not enough devices

12. 11 © Copyright 2017 FUJITSU Gaps in Technology – Employee View Key issues for employees: The gaps between employees and customers: 66% employees say there isn’t enough tech for the team 65% of employees use their own device on the shop floor to do their job more effectively 73% of customers can get info more quickly with their own devices 50%say the technology they have is slow

13. 12 © Copyright 2017 FUJITSU The Future of the Store – Consumer View The tech-empowered high street that consumers want to see includes: 45% personalised offers sent in-store 33% smart mirrors 24% delivery of purchases directly to their car through the IoT 19% advanced biometric payments 22% VR technology

14. 13 © Copyright 2017 FUJITSU The Future of the Store – Consumers View Consumers see the future of the high street as: The business opportunity: 49% browsing and purchasing products 79% of consumers say a more positive experience of in-store tech (like personalised vouchers) would make them more likely to spend more money in-store 47% the customer in-store shopping experience

15. 14 © Copyright 2017 FUJITSU Fujitsu Sans Light – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþ ÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl Fujitsu Sans – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüý þÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl Fujitsu Sans Medium – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúû üýþÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl

The forgotten shop floor – 'The rise of the digital high street' research results

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The forgotten shop floor – 'The rise of the digital high street' research results