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Putting Your Mobile Phones and Tablets to Work: Applications Can Increase Efficiency and Profits

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An article discussing the case for mobile apps for small business, prepared for Sprint.

Publicada em: Tecnologia, Negócios
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Putting Your Mobile Phones and Tablets to Work: Applications Can Increase Efficiency and Profits

  1. 1. November 2011Putting Your Mobile Phones and Tablets to Work: Applications Can Increase Efficiency and Profits “We Accelerate Growth”
  2. 2. Putting Your Mobile Phones and Tablets to Work Market InsightMobile devices in the workforce have opened up a world of increased productivity. However, amobile device without key business apps is a sad waste of potential. Small businesses can nowtap into an array of clever software solutions that cut costs and enhance worker efficiency.Mobile business applications have been utilized for years by larger enterprises, and now anincreasing number of smaller establishments are also realizing these solutions can be integralto achieving business goals.Why the new interest from our traditionally skeptical small business sector? Here are fourmajor reasons: • Consumer apps—Today’s typical consumer enjoys using a variety of apps on his or her smart mobile devices. Whether it’s a favorite game, a convenient map, or any of the other hundreds of thousands of offerings available, each consumer application being used is one more testament to the power of software. Many of the consumers enjoying these apps are also workers and managers who wonder why their work devices cannot add similar value. Employees’ familiarity with mobile consumer applications has paved the way for increased comfort with, and expectations of, mobile workforce applications. • Per-user/per-month pricing—Cost-conscious small business owners do not need to purchase on-premise equipment or expensive licenses. The new software-as-a-service model allows businesses to pay for mobile applications on a monthly per-user basis. No capital expenditures required. • Minimal deployment hassles—A sizeable number of today’s mobile business applications are prepackaged and preconfigured. The small business solutions are designed to work out-of-the-box, with little to no integration or customization work required. • Clear ROI—Those small business owners who have already deployed mobile business apps report high levels of satisfaction with these solutions. Not a surprising finding, when these same owners cite hard-dollar return-on-investment (ROI) impacts such as: – Reduced paperwork – Higher job completion rates – An overall decrease in labor expense – More accurate billing – Expedited cash flow In addition, current mobile business application users repeatedly point to "increased customer satisfaction" as an ROI impact, although not one that they can quantify as easily as the others.© 2011 Frost & Sullivan Page 2
  3. 3. Putting Your Mobile Phones and Tablets to Work Market Insight Quick, Hard-Dollar ROI Results in High Customer Satisfaction Levels North American Small Businesses Top ROI Impacts from Mobile Applications Customer Satisfaction With Mobile Applications* • Reduced paperwork 5% • Reduced labor expense 19% • Increase in customer satisfaction • Higher job completion rates • More accurate billing • Expedited cash flow 76% Very Satisfied or Satisfied Neutral Dissatisfied *Weighted average across three mobile application categories. Source: Frost & Sullivan 2011 Mobile Enterprise Applications Survey Mobile application types run the gamut, and two solution categories currently stand out in terms of productivity potential: • Mobile workforce tracker—Locationing technology allows this application to keep track of employees in the field. Each individual’s location information is typically refreshed every 15 minutes and can be followed on a Web-based display map, which is accessed via a computer or another mobile device. An alert can sound if a pre-designated boundary is crossed. The real economic benefits of this capability are numerous. Based on this real-time visibility, businesses can optimize gasoline usage by dispatching the employee who is closest to a customer who needs assistance. Employee productivity is enhanced by keeping to the most direct routes throughout the day. And workers are safer when alerts go off if they stray into dangerous locations. • Wireless forms—This capability has received a significant amount of attention lately. With this solution, employees can fill out forms right on their mobile phone or tablet. There’s no waiting to get back into the office to fill out paper. Businesses can choose from a variety of different fields to build their own forms—or use templates that are already provided. Once the employee completes filling in the necessary information, the data are transmitted directly to their office or business establishment. The better solutions integrate easily with common back-end systems, and summary reports can be quickly created for management review.© 2011 Frost & Sullivan Page 3
  4. 4. Putting Your Mobile Phones and Tablets to Work Market Insight Again, consider the immediate payoff from a capability of this type: fewer data entry errors, no paper, no duplication of effort, and quicker access to customer information. All from being able to fill out and transmit a form right on site, either while talking with a customer or out in the car immediately after a call. These are just two of the more popular mobile business applications that are available today. Their benefits are straightforward and quantitative. And the versions that have been created for the U.S. small business typically reflect a knowledgeable view of this market’s unique needs: • User-friendly design—Any complexity has been driven out. These solutions are easy to deploy and easy to use. • Only the features that are necessary—Extra bells and whistles turn off small business owners. These focused solutions provide the capabilities that are directly needed. • Ability to work on employees’ current mobile phones—The best solutions are device-agnostic. Some even work on basic feature phones. • Fast, hard-dollar ROI—Quick financial payback makes the investment worthwhile to always-frugal small business owners. • Affordable pricing—Per-user/per-month application pricing is affordable and eminently scalable. Many of these solutions can even be billed right on the monthly wireless carrier invoice. And savvy vendors will go one step further and work with partners to offer attractive pricing on devices and data plans. The selection of mobile small business applications is expected to keep expanding, with even more solutions that can increase sales, improve profits, and lower expense. Properly designed mobile applications are low-risk, high-reward opportunities for any small business owner. sprint.com/biz360 About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The companys Growth Partnership Service provides the CEO and the CEOs Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from over 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.C O N TA C T U S 877.GoFrost (877.463.7678) • myfrost@frost.com • www.frost.com