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Social Media Monday
1.
MaY 2010 Convincing the
sceptics The Great Content Marketing Experiment base one group ©2009
2.
The IDM B2B
Marketing Conference Wed 19 May 2010 base one group ©2009
3.
Prestigious event
Posh venue: Millbank Tower 200 senior marketing delegates Theme: "Change is good" base one group ©2009
4.
Convince me... base one group
©2009
5.
A sliding scale
Interrupt Interest Product focused. Acceptance of message depends on outbound marketing muscle, ie budget. base one group ©2009
6.
A sliding scale
Interrupt Interest Customer focused. Acceptance of message depends on quality of content. Customers & prospects choose to engage with you rather than being interrupted. base one group ©2009
7.
7 steps for
great content marketing 1. Expertise 2. Exclusivity 3. Attractiveness 4. Distribution 5. Targetting 6. Formatting 7. Action base one group ©2009
8.
The Practice Can we
demonstrate this? Can we create content that will produce 1,000 visits? base one group ©2009
9.
Valuable content/exclusive We have
access to leading marketing minds. Their views are valuable – and valued by other marketers. We ask them for their own answers to a question: base one group ©2009
10.
Valuable content/exclusive "What is
the single greatest benefit you hope to gain from social media, and what is the single biggest obstacle to achieving it?" base one group ©2009
11.
The right title "Social
media: opportunities and obstacles" What is driving the UK's biggest companies towards social media marketing – and what is holding them back? Comments and predictions directly from the thought leaders. base one group ©2009
12.
The right format Repurpose
into more than one format: Blog Whitepaper Video base one group ©2009
13.
The right distribution
[pre-arranged and spontaneous] Twitter Third-party bloggers Delicious etc YouTube LinkedIn? base one group ©2009
14.
base one group
©2009
15.
base one group
©2009
16.
base one group
©2009
17.
base one group
©2009
18.
Would you like
to be part of it? base one group ©2009
19.
http://bit.ly/cUOsuY base one group
©2009
20.
www.baseonegroup.co.uk/beyond base one group
©2009
21.
www.theidm.com/blog base one group
©2009
22.
@basebot base one group
©2009
23.
A worthy experiment Show
how content marketing works in action Prove validity of useful content instead of sales messages Highlighting the strength of social media community base one group ©2009
24.
Thank you base one
group ©2009
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