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Wearables
Wearables... 
What comes to mind?
Are These The Devices You Thought Of? 
Smartwatches Health Trackers Google glass 
Interactive Clothing Gesture Controllers...
We’ve been making wearables all along! 
Regular Watches Glasses Hearing Aids Headphones 
Bluetooth Hats 
Backpacks Shoes 
...
Wearables have the potential to work in conjunction with many 
product categories from health care to fashion. 
Who is usi...
Forecasted Connected Wearables 
22 M 
36 M 
88 M 
52% CAGR 2013-2018 
36 M 
127 M 
177 M 
14% 
12% 
10% 
8% 
6% 
4% 
2% 
0...
Wearable Device Market Value from 2010 to 2018 
14000 
12000 
10000 
8000 
6000 
4000 
2000 
0 
2010 2011 2012 2013 2014 2...
New products and 
services 
Better decision 
making 
More advanced 
skill-sets 
More accurate 
data 
Understanding 
identi...
Critical mass adoption 
Privacy invasion 
concerns 
Data/device 
fatigue 
Security 
troubles 
Analysis 
paralysis 
Low bat...
Data from an 
activity and vital 
signs tracker 
Data from a 
body analyzer 
Data from proximity 
and other sensors in 
gy...
A Wearable starts to act as a concierge for 
your connected life: accessing a consolidated 
view of who you are, your pref...
Identities, Permissions and Access Control 
The only way to achieve this is by 
using a data platform that is 
specificall...
In a Wearable Tech world, companies will win by 
delivering more value through a better service 
experience to customers. ...
"With all wearables, the crux of the 
problem comes back to finding 
one or two applications you can't 
live without."
New Wearables
WiFi Only: Samsung Gear S Tizen 
Currently only available in Japan 
Offers Bluetooth 4.1 and Wi-Fi 
S Voice functionality ...
Will.i.am’s Puls 
Wearable 
The Puls wearable is designed to 
replace a smartphone rather than 
complement one. 
It has a ...
• Instant notifications 
• Launches most phone 
apps and also sets timers 
or alarms, takes notes or 
reminders 
• ZenWatc...
PayPal Comes 
Out With 
Wearable 
Payments 
• Pebble smartwatch wearers 
can receive notifications 
through PayPal, it is ...
Intel-Owned Fitness Tracker: Basis Peak 
How It Looks 
• Super slim and light compared to 
smartwatches in the market 
• B...
Apple Watch 
On the timekeeping front, Apple has a Complications feature. 
This shows you how information such as your ala...
Great Gadgets to Help You Sleep Better 
Beddit 
A device that straps to 
the mattress, analyzes 
sleep cycles and makes 
r...
Hexoskin: Arctic Smart Shirt 
Designed to operate in low temperatures, it’s ideal for early morning jogs 
or parts of the ...
The brand’s shirt and shorts, equipped 
with 18 and 12 sensors, respectively, 
monitor muscle activity, heart rate, and 
b...
Tech Enhanced Athletic Gear 
The first intelligent yoga mat. 
Embedded with sensors that link 
to a smartphone or tablet, ...
Implantable wearables that we may all be using soon 
Healing Chips 
Smartphones 
Cyber Pills 3D Smart Organs 
Birth Contro...
Nixie: Wearable Drone 
A Flyable camera that sits on your wrist 
and takes off when you need that 
special selfie or droni...
Key Takeaways 
Wearable technology is here to stay and has increasingly become integral to enhanced 
and personalized expe...
111 John St. 4th fl 
New York, NY 10038 
FreshDigitalGroup.com
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The Future of Wearable Technology

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Our latest slideshare highlights the arrival of the wearable era and how it spells opportunities and challenges to digital marketers.

Publicada em: Celular
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The Future of Wearable Technology

  1. 1. Wearables
  2. 2. Wearables... What comes to mind?
  3. 3. Are These The Devices You Thought Of? Smartwatches Health Trackers Google glass Interactive Clothing Gesture Controllers Mind Readers
  4. 4. We’ve been making wearables all along! Regular Watches Glasses Hearing Aids Headphones Bluetooth Hats Backpacks Shoes Headset
  5. 5. Wearables have the potential to work in conjunction with many product categories from health care to fashion. Who is using wearables? Everyone and Everything!
  6. 6. Forecasted Connected Wearables 22 M 36 M 88 M 52% CAGR 2013-2018 36 M 127 M 177 M 14% 12% 10% 8% 6% 4% 2% 0% Millions of Connected Wearables 200 100 0 2013 2014 2015 2016 2017 2018
  7. 7. Wearable Device Market Value from 2010 to 2018 14000 12000 10000 8000 6000 4000 2000 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 Millions in U.S. Dollar
  8. 8. New products and services Better decision making More advanced skill-sets More accurate data Understanding identity Actionable insights Hyper-contextual targeting Integration into workspace Omni-channel strategy Opportunities of Wearables
  9. 9. Critical mass adoption Privacy invasion concerns Data/device fatigue Security troubles Analysis paralysis Low battery life Short attention span Highly personal real estate Challenges of Wearables
  10. 10. Data from an activity and vital signs tracker Data from a body analyzer Data from proximity and other sensors in gym machines Comprehensive monthly health report Free Gym Membership Giving reduced premiums from health insurer Or the insurer pays for the gym Wearable Tech Value Chain
  11. 11. A Wearable starts to act as a concierge for your connected life: accessing a consolidated view of who you are, your preferences and shopping history by combining with other data sources in real time. As this lateral connectivity increases, one of the biggest brand challenges will be privacy: the ability to deliver a personalized experience to millions of users while managing their data securely. This means allowing users total, highly granular control over which data they choose to share or keep private. The busy traveler uses a wearable device and enables its use at the airport The self check-in machine identifies the customer to pull up to the right trip record without reservation codes Personalized directions to the gate are beamed to their device by airport signal Offers for duty free shopping sent to the customers based on their preferences At destination, notification of which baggage belt to go. Concierge for a Connected Life
  12. 12. Identities, Permissions and Access Control The only way to achieve this is by using a data platform that is specifically architected to control access and permissions for each data point associated with a Wearable Tech product owned by a user. Brands will need an enterprise data platform to enable this rich world of lateral connections by accessing personal data, with strict access and permission controls, to deliver secure and innovative service experiences to consumers at scale. My Data My Device Self Service Check-in My World
  13. 13. In a Wearable Tech world, companies will win by delivering more value through a better service experience to customers. To do this, an enterprise Internet of Things software system must be used to: • Manage the identities of connected objects and devices to form meaningful lateral connections with wearable devices. • Interact with applications to allow all device and wearable tech providers and brands access to API sets and wrappers for the master data system to enable new connected applications and experiences. This provides a world of rich, lateral connections where brands will be able to access personal data, with strict access and permission controls, to deliver enhanced service and engagement experiences. Self Service Check-in An Enterprise Data Platform for All Things
  14. 14. "With all wearables, the crux of the problem comes back to finding one or two applications you can't live without."
  15. 15. New Wearables
  16. 16. WiFi Only: Samsung Gear S Tizen Currently only available in Japan Offers Bluetooth 4.1 and Wi-Fi S Voice functionality for dictating and voice commands, apart from the onscreen keyboard. Samsung has included its own S Health app, apart from Nike+ Running, to help users track their health statistics.
  17. 17. Will.i.am’s Puls Wearable The Puls wearable is designed to replace a smartphone rather than complement one. It has a SIM card and runs a customized mobile OS that includes call and text capabilities as well as bespoke apps for social networking
  18. 18. • Instant notifications • Launches most phone apps and also sets timers or alarms, takes notes or reminders • ZenWatch Remote Camera app, capturing shots without having to hold a phone • Wellness Manager • Watch Unlock Feature
  19. 19. PayPal Comes Out With Wearable Payments • Pebble smartwatch wearers can receive notifications through PayPal, it is anticipated to become a payment norm within a few years. • Users can check-in to a store using the app. If it is chosen, the app will link with the merchant’s POS during checkout. • Burger King has opted to power its application with PayPal’s cloud-based, PIN-driven solution.
  20. 20. Intel-Owned Fitness Tracker: Basis Peak How It Looks • Super slim and light compared to smartwatches in the market • Bulkier than Fitbit or Jawbone band • Overall design is attractive and sleek What Sets it Apart from Other Wearables • Comfortable • Swiping left shows heart rate • Swiping up displays steps taken and calories burned • Sleep tracking (REM sleep, deep sleep and light sleep), indicates times woken up and length of sleep • Knows when you are sleeping, running or walking • Lasts for several days on a single charge
  21. 21. Apple Watch On the timekeeping front, Apple has a Complications feature. This shows you how information such as your alarms, the weather, and when the sun rises and sets will appear on your Apple Watch's home screen. Each icon will appear in a corner of the main watch face. Apple also emphasizes how tightly the watch will integrate with your calendar and contacts, so that it shows you context-based reminders. Another great feature of the Apple watch shows how you'd be able to start reading email on your watch and then launch your full inbox on your phone. Finally, it will be able to detect when you're climbing a flight of stairs or lifting up your kids.
  22. 22. Great Gadgets to Help You Sleep Better Beddit A device that straps to the mattress, analyzes sleep cycles and makes recommendations Microsoft Band A touch-capable display that syncs with any smartphone for fitness and sleep analysis via its app, Microsoft Health Hush Earbud that blocks out sleep disturbing sounds and filters notifications directly to your ears SenseSense Jawbone UP A device that tracks your sleep and day to activity Tracks sleep patterns as well as sleep environment, and offers a smart alarm based on data it collects.
  23. 23. Hexoskin: Arctic Smart Shirt Designed to operate in low temperatures, it’s ideal for early morning jogs or parts of the world where there’s less sunshine. The shirt is able to collect 42,000 different data points per minute, covering heart rate, breathing and acceleration, and everything is synced back to the apps available for Android, iOS and the Web.
  24. 24. The brand’s shirt and shorts, equipped with 18 and 12 sensors, respectively, monitor muscle activity, heart rate, and breathing, and do not need to be replaced. The “brain of the system,” a device called Core, fits into the arm or leg of the clothing and connects all of the sensors, sending the information to— yes—an app that allows you to monitor everything in real time.
  25. 25. Tech Enhanced Athletic Gear The first intelligent yoga mat. Embedded with sensors that link to a smartphone or tablet, guiding users through a series of audio and visual indicators to facilitate a detailed practice. By targeting three key areas –alignment, balance, and “perfect pose” – the mat’s creators hope to help yoga enthusiasts improve their technique. E-Traces- tech-enhanced pointe shoes by designer Lesia Trubat that are intended to help ballerinas improve their form. The slippers utilize Lilypad Arduino technology to record the pressure and movement of the dancer’s feet before sending a signal to an electronic device that graphs the data accordingly. The tech-enhanced ball that uses integrated sensors to provide near-instant feedback on speed, spin, trajectory, and strike point, helping players identify areas of improvement with regard to power, bend, and knuckle ball kicks.
  26. 26. Implantable wearables that we may all be using soon Healing Chips Smartphones Cyber Pills 3D Smart Organs Birth Control Smart Tattoos
  27. 27. Nixie: Wearable Drone A Flyable camera that sits on your wrist and takes off when you need that special selfie or dronie. You press a button, and then it takes off. It flies a short distance away, turns around, and shoots a picture or video of you. It’s for those moments in life when you can’t snap your own photo and when a wearable helmet camera won’t do the job.
  28. 28. Key Takeaways Wearable technology is here to stay and has increasingly become integral to enhanced and personalized experiences in all areas of consumerism including health care, fitness, fashion and retail. Innovative technological developments will continue to create opportunities for value creation and business opportunities spanning across all product categories. We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience. With wearable gadgets such as smartwatches, health trackers and interactive clothing equipped with connectivity, sensory and interface technologies, the opportunities to combine them in different ways to increase productivity, personal insight and engagement, as well as, heighten the overall consumer experience, grows exponentially with each day.
  29. 29. 111 John St. 4th fl New York, NY 10038 FreshDigitalGroup.com

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