Presentation group 5 Interactive Marketing

3. GOAL  Leads to: top of mind awareness claiming the right positioning master applications

4. 2-way communication and involvedness ensure that Vlerick is talked about analyze all talk about Vlerick

5. TARGET GROUP Primary: Potential master students Secondary: all stakeholders

6. BRAND Networking Leadership Enterpreneurship Innovation Tripple A

7. KEY MESSAGE Great social experience, resulting in a valuable network Great educational level Play hard, work hard Business focus

8. PEOPLE Current students Executives Recent graduates Professors Guest speakers Alumni Partners Employees

9. TOUCHPOINTS Offline job fairs traditional media on campus

10. TOUCHPOINTS Online

17. CONTENT => Ambassador of the day experiences of students to trigger reactions from other studentsone movie a day Media: Facebook, Twitter, Foursquare and Youtube

19. CONTENT => Virtual world direct mail campaign 2nd life based virtual walk through buildings, classrooms asking questions, movies Media: facebook, twitter, website, foursquare

21. CONTENT => The Vlerick Social Network social network connecting the Alumni network media: separate website network, linked to all other online media

22. Page  active participation Masterclass announcements Ambassador of the day videos A virtual world The EGG

23. Account  active participation Masterclassannouncements Ambassador of the day videos A virtual world The EGG

24. Intuitive, well managed website Active participation on all forums where Vlerick is discussed (avoid wrong information)

25. Ambassador of the day videos Informational videos Examples of classes Content from students …

26. Virtual presence on Foursquare and other location based social media Give the mayor of Vlerick a scarf The EGG campaign on location based social media

27. ROI Increased number of applicant students Increase of unique visitors on the Vlerick website and Vlerick management platform Increase in brand awareness (pre/post test) More and positive talk about Vlerick online (measurable through InSites research)

28. Q & A