2011 Safford Chrysler Jeep Dodge of Fredericksburg Jeep Grand Cherokee Fredericksburg VA

Safford Chrysler Jeep Dodge of Fredericksburg
5202 Jefferson Davis Hwy
All-New 2011
Fredericksburg, VA 22408
(888) 544-8122 Jeep® GR and cheRokee
http://www.saffordoffredericksburg.com/ Launch

pRoduct insiGht – quick Facts
With Respect to the classic,

Jeep intRoduces ®
a BlockBusteR sequel
As one of the most recognized brands in the world, Jeep has consistently
provided owners with a sense of freedom and adventure whether it’s
off-roading through the wild, or maneuvering through cities and suburbs.
Nearly two decades ago Jeep invented the premium SUV segment with the
Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the
formula with the fourth-generation, 2011 Jeep Grand Cherokee by balancing
legendary Jeep capability with sophistication to deliver a premium driving
experience for all adventures.
As a retail Sales Consultant, you will show current owners, as well as SUV
and crossover shoppers, that the all-new Grand Cherokee delivers on all
counts by providing legendary four-wheel-drive Jeep capability, the finest
on-road refinement and luxurious comfort with a world-class interior cabin.

BReakinG neWs:
2011 GRand cheRokee
scheduled Maintenance adVantaGe
(see paGe 5)

suV/cuV MaRket oppoRtunities
SUV Market Share: 21% Combined Market Share of 30% represented 2.3 million units sold (vs. industry sales of 7.8 million).
CUV Market Share: 9% Current owners: 824,000 bought new and still own a Grand Cherokee. Source: RL Polk Data (CYTD-Nov.09)

5202 Jefferson Davis Hwy All-New 2011

Why is GRand cheRokee a GReat choice?
the key Reasons to Buy
the Most capable Grand cherokee ever, combining legendary Jeep the Most luxurious Jeep ever With World-class, Refined interiors
capability With premium on-Road Refinement

• Use of premium materials including soft touch materials on all customer
• Choice of three 4WD systems contact points, real wood, real leather and chrome highlighting
• NEW Jeep Selec-Terrain™ System • More interior room including 4 additional inches of rear leg room
• NEW Jeep Quadra-Lift™ Air Suspension • Heated steering wheel, heated and ventilated front seats, reclining rear seats
• NEW independent front and rear suspension systems • NEW CommandView® dual-pane panoramic sunroof
• NEW body structure provides 146% increase in torsional stiffness for
improved NVH
over 45 safety and security Features
improved Fuel efficiency • NEW Adaptive Cruise Control with
Forward Collision Warning System* (late
• NEW Pentastar™ 3.6L flex-fuel V6 availability)
engine with a fuel economy improvement
of 11% – to 16/23 EPA City/Highway • NEW Ready Alert Braking
(4x2 models) and a 500-Mile Range • NEW Blind Spot Monitoring and Rear
• 5.7L V8 engine with fuel-saving MDS and Cross-Path Detection (late-availability)
Variable Valve Timing Technology • NEW standard Active Head Restraints
• Standard full-length side-curtain airbags and NEW standard seat-mounted
side thorax airbags
cargo-carrying Versatility and unsurpassed trailer tow capability
• Standard Electronic Stability Control* with Electronic-roll Mitigation, Hill-
start Assist, Trailer-sway Control and available Hill Descent Control

advanced technology Features
that inform, entertain and Make life easier

• NEW available power liftgate
• 19% improvement in cargo volume (35.1 cu.ft.)
• Fold-flat front passenger seat
• Towing capacity of up to 5,000 lbs for V6 models (when properly equipped) • NEW Keyless Enter-N-Go
• Towing capacity of up to 7,400 lbs on 4x2 V8 models and 7,200 lbs on 4x4 V8 • NEW Smart Phone “My Jeep” Application (industry first)
models (when properly equipped) • NEW Media Center 430N CD/DVD/HDD Garmin Navigation with Uconnect
Phone and SIRIUS Travel Link
• NEW Media Center 730N CD/DVD/HDD Premium Navigation with Voice
Recognition and SIRIUS Traffic
• Premium Alpine audio system with nine speakers, surround sound and a 506-
watt sub woofer
2

(888) 544-8122
Jeep® GR and cheRokee

key FeatuRes
2011 Jeep GRand cheRokee suVps hiGhliGhts
saFety/secuRity
• Available SmartBeam™ intelligent headlamp system
• Front Active Head Restraints*
• Available Forward Collision Warning System* (late availability)
• Available Adaptive Cruise Control* (late availability)
Value
• Electronic Stability Control* with Electronic-roll Mitigation, Hill-start Assist,
• 3-Year/36,000-Mile Basic Limited Warranty* with Roadside Assistance and
Trailer-sway Control and available Hill Descent Control
5-Year/100,000-Mile Powertrain Limited Warranty*
• Four-wheel disc ABS with Traction Control and Brake Assist
• All-new V6 provides improved fuel economy and improved fuel range (can
• Ready Alert Braking* travel up to 500-miles on one tank of gas) and proven V8 offers significant
• Available Blind Spot Monitoring System* with Rear Cross Path Detection* fuel efficiency with MDS
(late availability) • Available heated steering wheel and available ventilated and heated front
• Available ParkView® Rear Back-Up Camera* and available ParkSense® Rear seats with heated rear seats
Park Assist System* • SIRIUS® Satellite Radio* with free one-year subscription service
• Front seat-mounted side Thorax air bags* • Uconnect™ Multimedia features provide the flexibility to play a variety of
• Side-curtain air bags* media, including MP3 and WMA formats from CDs, DVDs, USB drives and
SIRIUS® Satellite Radio*
• Available SIRIUS Travel Link* provides drivers with up to the minute
utility information on gas prices to movie listings and SIRIUS Traffic* which
• Available Jeep Memory System continuously monitors traffic in 78 markets
• Enhanced IP • Available Uconnect® Navigation* featuring all-new Garmin navigation
• Enhanced EVIC
• Keyless Enter-N-Go peRFoRMance
• Large flexible cargo capability with available rollaway tonneau cover and • All-new 3.6L DOHC Flex-Fuel V6 improved fuel economy by 11% (Based on
under-cargo-floor storage bins EPA est. 16 city/23 hwy – 4x2) while increasing horsepower by 38% to 290
• Available new power liftgate hp, and increasing torque by more than 10% to 260 lb-ft
• Towing capability of 5,000 lbs on V6 models and up to 7,400 lbs on V8 4x2 • Available 5.7L V8 engine with VVT featuring MDS produces 360 hp and 390
models (when properly equipped) lb-ft of torque
• 60/40 split-folding rear seat with improved legroom and 12° reclining rear seat • Trail-Rated® off-road performance with two available full-time four-wheel-
drive systems (Quadra-Trac II® and Quadra-Drive® II)
• Selec-Terrain™ System available with Quadra-Trac II® and Quadra-Drive® II
• Available Quadra-Lift® Air Suspension system
• All-new body structure’s torsional stiffness is 146% stiffer and Uniframe
construction is stiffer, stronger and more durable
• All new front and rear independent suspension

stylinG
• Aerodynamic sculpted body with athletic Jeep® exterior styling featuring
seven-slot front grille, and trapezoidal wheel openings
• 20-inch wheels (standard on Overland and available on Limited)
• Available CommandView® dual-pane panoramic sunroof
• World-class interior featuring premium soft touch materials and refinements
such as Nappa leather on Overland (late availability) and real wood on the
steering wheel
3



2011 Jeep GRand cheRokee lineup
tRiM standaRd optional dRiVetRain key coMpetitoRs
enGine tRansaXle enGine tRansaXle
3.6L Flex-Fuel 4x2
Laredo 5-speed automatic 5.7L V8 with MDS Multi-speed automatic Chevy Equinox
DOHC V6 4x4
3.6L Flex-Fuel 4x2 Honda Pilot and
Limited 5-speed automatic 5.7L V8 with MDS Multi-speed automatic
DOHC V6 4x4 Toyota Highlander
3.6L Flex-Fuel 4x2
Overland 5-speed automatic 5.7L V8 with MDS Multi-speed automatic Lexus RX350
DOHC V6 4x4

key Facts: coMpetitiVe oVeRVieW
FeatuRe 2011 Jeep GRand cheRokee 2010 cheVRolet equinoX 2010 honda pilot 2010 toyota hiGhlandeR
laRedo
Engine (standard) 3.6L V6 / 290 hp 2.4L I4 / 182 hp 3.5L V6 / 250 hp 3.5L V6 / 270 hp
Engine (optional) 5.7L V8 / 360 hp 3.0L V6 / 264 hp Not available Not available
Ground clearance 8.1 inches (10.7*) 7.8 inches 8.0 inches 8.1 inches
Trail Rated Available Not available Not available Not available
Seating 5 5 8 7
Cargo capacity (volume w/seats up) 35.1 cu. ft. 39.9 cu. ft. 18 cu. ft. 10.3 cu. ft.
Maximum Available Towing 7,400 lb 3,500 lb 3,500 lb 5,000 lb
Keyless Ignition Standard Not available Not available Not available
Keyless Entry Standard Not available Not available Not available
Satellite radio Standard (one year free) Standard (three mths free) Standard (three mths free) Not available
Power driver seat Standard (8-way) Standard (2-way) Standard (8-way) Standard (8-way)
Dual-Zone A/C Standard Single only Standard Standard
Leather steering wheel Standard Optional Standard Standard
Heated side mirrors Standard Not available Driver side only Standard
Fog lamps Standard Not available Standard Standard
FeatuRe 2011 Jeep GRand cheRokee oVeRland W/3.6l V6 4X4 2010 leXus RX 350 aWd W/3.5l V6
5.7 V8 w/MDS Optional Not Available
Adaptive cruise control Optional Optional
Navigation w/Travel Link Standard Optional
Power liftgate Standard Optional
Air suspension Standard Driver-Selectable (Optional)
Ventilated front seats Standard Optional
Memory system Standard Standard
Panoramic sunroof Optional Glass roof (Optional)
Rear Backup Camera Standard Optional
DVD Entertainment System Standard Optional
Drive system Full-Time 4WD Full-Time AWD
Power liftgate Standard Optional
Towing (standard/optional) 5,000/7,200 lb (7,400 with 4x2 V8) 3,500 lb
Wheels (standard) 20 inch 18 inch

top 5 iMpRoVeMents Vs.
pReVious GeneRation GRand cheRokee
• NEW Selec-Terrain™ System
• NEW Quadra-Lift™ Air Suspension
All product information is current at the time of production approval, March, 2010.
• NEW independent front/rear suspension and body structure stiffness for
improved ride, handling and reduced NVH ©Chrysler Group LLC. All rights reserved.

• 11% improved fuel efficiency with NEW 3.6L V6 and up to 500 mile range
• Easier entry and exit into rear seat and 4 inches more knee and leg room
4

(888) 544-8122
Jeep® GR and cheRokee

BReakinG neWs – 2011 GRand cheRokee scheduled Maintenance adVantaGe!
2011
Grand Cherokee 2011 Equinox 2011 Pilot 2011 RX350
2011 GRand cheRokee scheduled Maintenance: BetteR than cheVy, honda & leXus
the coMpaRison
• Marketing Comparison Set [4x4/V6] 2011 GRand cheRokee
- 2011 Grand Cherokee - 2010 Honda Pilot has the loWest scheduled Maintenance cost
- 2010 Chevy Equinox - 2010 Lexus RX350 coMpaRed to 2010 cheVy equinoX, 2010 honda pilot
• Scheduled Maintenance Costs compared over a period of
and 2010 leXus RX350
5 yrs/75,000 miles:
- Using each OEMs published maintenance schedule $5,000
- Using each OEMs most stringent maintenance schedule $4,176 $4,064
• Repair Costs for current models were obtained using retail labor and $4,000
parts costs as reported in the Mitchell’s Repair Manual [accepted industry
source for retail parts and labor pricing] $2,935
$3,000
• 2011 WK Maintenance Costs were determined by: $2,322
- Identifying all “carryover” maintenance items
$2,000
- Identifying all new maintenance items
- Applying all adjusted labor times based on Serviceability studies conducted
during the Program $1,000
- Inserting the new 2011 severe maintenance interval [4,000 mile oil change
with extended 8,000 mile interval]
$0
2011 2010 Equinox 2010 Pilot 2010 RX350
Grand Cherokee

Maintenance cost adVantaGe coMpaRison

2010 chevy equinox 2010 honda pilot 2010 lexus RX350
• Requires almost twice as many tire rotations vs. • Requires 2 transmission fluid changes vs. 1 for • Requires almost twice as many tire rotations vs.
Grand Cherokee Grand Cherokee Grand Cherokee
• Requires a tire pressure monitor recalibration • Requires brake fluid replacement every 45,000 • Requires body frame tightening every 15,000
after each tire rotation; not required for Grand miles; not required for Grand Cherokee miles; not required for Grand Cherokee
Cherokee • Requires a timing belt change at 60,000 miles; • Requires brake fluid change every 60,000 miles;
• Requires more frequent oil changes than Grand not required for Grand Cherokee not required for Grand Cherokee
Cherokee • Requires 5 air filter replacements vs. 2 for Grand • Requires cabin air filter cleaning between
• Requires a mandatory coolant change; not Cherokee replacements; not required for Grand Cherokee
required for Grand Cherokee • Requires a mandatory coolant change; not • Requires re-torque for drive shaft; not required
Note: Equinox will soon transition from publishing schedules to a required for Grand Cherokee for Grand Cherokee
full dependence on a conditioned-based maintenance approach
Note: Honda is transitioning from publishing mandatory
schedules by introducing “Maintenance Minder,” which employs a
conditioned-based maintenance strategy.

5

2011 Safford Chrysler Jeep Dodge of Fredericksburg Jeep Grand Cherokee Fredericksburg VA

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2011 Safford Chrysler Jeep Dodge of Fredericksburg Jeep Grand Cherokee Fredericksburg VA