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pdf_20221110_071625_0000.pdf

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pdf_20221110_071625_0000.pdf

  1. 1. CAMPAIGN GROUP ELEGANT
  2. 2. Campaign - A campaign, usually social or political in nature, is technically defined as a planned set of activities that people carry out to attain a certain goal or objective.
  3. 3. Campaign • An organized course of action to achieve a goal. • Work in an organized and active way toward a particular goal, typically a political or social one.
  4. 4. Campaign • This can be a single ad or series of ads. • It has ads that revolves around a single idea. • It provides in framework in which of processes of advocacy that can be easily developed and enclosed.
  5. 5. 5 Dimensions of campaign • Awareness Raising •Research • Social Mobilization • Training • Lobbying
  6. 6. language used in Campaign
  7. 7. Emotive language • Use of words that evoke emotions.
  8. 8. Modal verbs • Use of words that express modality.
  9. 9. Involving the reader • Use the personal pronouns and indicative words.
  10. 10. Rheotrical Questions • Questions that are not supposed to be answered.Instead, they are asked for effect, to illustrate a point or let the reader think.
  11. 11. •This envloves the use of facts, figures or quotes from experts to highlight the readers authority and make the arguments presented more convincing. Using Evidence
  12. 12. •involves repeating keywords, phrases or ideas to appeal to the reader. Repitition
  13. 13. •Using carefully selected adjectives and adverbs make it possible for the writer to influence how the reader feel Adjectives and Adverbs
  14. 14. •This technique tries to link an object or an idea with something already liked or desired by the target audience. Association
  15. 15. •Commonly used in campaign advertisments this persuasion technique makes the audience belive that the idea that "Everyone is doing it" or that everyone likes it. Bandwagon
  16. 16. Types/Examples of Campaigns
  17. 17. Civil Society Campaign - A project intented to mobilized public support in order to instigate social change.
  18. 18. Political Campaign - An organized effort which seeks to influence the decision making within the specific group.
  19. 19. Advertising Campaign - A series of advertisement messages that share a single idea and theme.
  20. 20. RIMBERIO CO +123-456-7890 www.reallygreatsite.com hello@reallygreatsite.com
  21. 21. RIMBERIO CO THANK YOU

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